Match&Share Lab is an social platform that aims at establishment of learning partnerships among platform users based on the principle of peer2peer learning. The users will benefit from expertise sharing, coaching and mentorship within platform members after subscribing for platform membership. Online matching/seraching engine will be available in the system to find matches between requested and proposed expertise areas.

1. Match&Share Lab
Opportunity Execution Project
Marketing page

2. Description
who possess the
Match&ShareLab required
is a social with the ones
platform know-how
based on their eager to share it
connecting
needs with others
looking for the and
Armenians professional have time to
know-how commit

3. Feedback analysis & conclusions:
Match & Share Platform unique selling point is:
• Focus on local needs and native language users
• Both “Hard” and “ Soft “ information availability
• Exchange model ( both mentor & mentee provide value to each other)
• Profile integration/compatibility with main professional platforms
• Gamification ( it’ s easy and fun to use )
• Long tail businesses support
• Opportunity for users to sell ( ideas, knowledge, books, services etc) & earn
• Facilitaiton of unique/trendy know how holders identification, introduction and transition to the right
customers for value
Points that need to be clearly articulated and communicated
during marketing campaigns
• Good case practices - what is in it for you?
• Quality content through ranking and disqualify options
• Privacy issues
• Disclosure and confidentiality policies, ethical Code

4. Competitor review
Local Global
Direct
Indirect

5. Type of market and competition
• Market type-New
• Existing market for
Local expertise sharing
localized
platform
introduction
• Market type- Growing
• USP strengthening required to
Global stand market competition while
further expansion to global scale

6. Brainstorming outputs
Key outputs of conducted brainstorming with a group of potential
customers to define best market entry strategy:
Key success
factors Risks
- Crowd sourcing -Too broad scope
effect inclusion on 1st
stage
-Sharing
commitment -No interest to
join
-Localization of
expertise
Start with narrowed market sector to assure maximum engagement,
commitment and usage with minimum resources and extend further

7. Target audience
Match&Share Lab is a meeting place for…
Entrepreneurs, NGO leaders, Trainers, Government
Businessmen, Lecturers Venture capitalists,
Students, R&D people Business angels officials
Business Sociologists HR agencies
Fresh alumni
Consultants

8. Selected market tools for each segment
Students
NGO, Think Tanks, Business
&Graduates Venture capitalists,
Researchers, Entrepreneurs consultants, trainers,
investors, business
Alumni lecturers, HR
Sociologists agencies
angels
Associations
Facebook
Business
Twitter NGO Directories Networking
Events
University Web-
Sites
HR Business
Alum Clubs web
pages association incubators
mailing events
Libraries/desktops
List serves ArmStat web site LinkedIn
Job portals

9. Key messages for each market segment
Students
NGO, Think Tanks, Business consultants, Venture capitalists,
&Graduates trainers, lecturers, HR investors, business
Researchers, Entrepreneurs
Alumni Sociologists agencies angels
Associations
Match&Share
helps Looking for
advance in You help the idea hub?
our career by Google others grow Join to
connecting knows You need
you to the We help you browse the
everything, connections
right people Match&Share to grow your grow. Find, best
at the right knows business. connect and investment
moment. everyone . share your options and
We deliver.
Democratized Find the data expertise at meet the
learning. We You choose
you need Match&Share brightest
deliver.
Lab people in
Armenia

10. Market strategy execution
Primary target for testing stage
AIESEC in Armenia alumni group
• Communication and PR
• Alumni mailing list
• Alumni FB group
1. • Alumni networking events
Required
budget is 0
• Resources required USD for
• Platform free hosting during trial period testing
2. stage
• Expected impact
• 700-1000 members on initial stage with committed usage of platform
3.