The document discusses strategies for using social and professional networks for cost-effective resourcing. It recommends developing a social recruiting strategy that articulates your employer brand and increases the size of talent communities. The strategy should include community engagement, optimizing social assets, content strategies, and paid social campaigns. It also suggests providing tools to help employees easily engage on networks and advocate for the company. Metrics should be used to actively monitor the effectiveness of the social recruiting efforts.

1. Cost Effective Resourcing
in Social & Professional
Networks
Paul Harrison | Carve Consulting

2. CARVE: A SOCIAL BUSINESS CONSULTANCY

3. People don't do business
with companies.
People do business
with people.

4. Apr-12
THE SYSTEMIC USE OF SOCIAL RECRUITING
• What passes for Social Recruiting today?
• Purpose, People, Platforms & Processes
• OPEN for Social Recruiting
• Communities with Purpose
• Embedding Employee Advocacy
• Two Simple Toolkits
• KPIs and Measurement

9. JOBS FEED SOCIAL BRANDED
VIA RSSS TO ICONS ON FACEBOOK
TWITTER CAREERS SITE PAGE
BRANDED BRANDED LINKEDIN
YOUTUBE TWITTER CAREERS
CHANNEL PAGE PAGE
PAID FOR
LINKEDIN COMPANY FACEBOOK
RECRUITER BLOGS ADS
PACKAGE

10. “PROVIDE & PRAY”

11. Apr-12
WHAT ARE
YOU TRYING
TO ACHIEVE?
11

12. AN EXAMPLE SOCIAL RECRUITING STRATEGY
Become the pre-eminent recruiter of graduates and experienced hires
Ambition
through social and professional networks
Measures More than 50% of hires in 2012 / 2013 to
Articulate Increase the
our EVP to
Identify and size of our
Strategies
activated
Educate talent
candidates communities
Community Paid Social
Actions Engagement Strategy
Optimise Assets Advocacy
Content Strategy Programmes

13. INFLUENCE KEYS
Objectives
Access KPIs
Policy
Training
Credibility Professional
Visibility Social
Local
Mobile
Monitoring
Identifying
Opportunities
Engaging Surveys / Data
Sharing Testimonials
Policing News
Escalating Advocacy
Reporting Individuals
Promoting Thought Leadership

15. SOCIAL | PROFESSIONAL | INTEREST GRAPHS
Interest Graph
Social Professional
Graph Graph

16. INFLUENCE KEYS
Objectives
Access KPIs
Policy
Training
Credibility Professional
Visibility Social
Local
Mobile
Monitoring
Identifying
Opportunities
Engaging Surveys / Data
Sharing Testimonials
Policing News
Escalating Advocacy
Reporting Individuals
Promoting Thought Leadership

17. OPEN FOR SOCIAL BUSINESS
Owned networks: controlled by
the organisation for example
Twitter, Slideshare, Blog
Paid Neutral networks: forums /
Channels: blogs / Linkedin groups /
Paid where relevant
engagement conversations are taking
via social place
channels
(Social Ads)
Earned Coverage: Jobs / Content / Thinking
promoted by 3rd parties to their networks, based on
relevance / value / interest

18. OPEN PLATFORMS

19. March 2012
STRATEGY
MOVE FROM
ORGANIC TO
OPTIMISED
USE OF
SOCIAL &
PROFESSIONAL
NETWORKS

20. Communities with purpose
Talent Careers
Pool Site
Mobile Email
Social
Assets

21. OPEN PLATFORMS

22. PAID SOCIAL MEDIA

23. OPEN PLATFORMS

24. SHARED CHANNELS, CENTRAL CONTROL

25. OPEN PLATFORMS

27. Apr-12
27

28. EMBEDDING EMPLOYER ADVOCACY
• Make it understood
MAKING
• Make it easy EMPLOYER
• Make it desirable
ADVOCACY
• Make it rewarding
• Make it a habit EVERYBODY'S
JOB

29. Apr-12
2 SIMPLE TOOLKITS
IDENTIFY ENGAGE
• Deep Search strings • Optimised Profile
• FollowerWonk • PreConnections
• Messaging Ideas
• TagDef
• URL Shortener
• Networking Groups • How to Films, FAQ
• NetVibes Dashboard
• How to Films, FAQ .

30. KPI’S | ACTIVE REPORTING

31. KPI’S | ACTIVE REPORTING

32. 1. Review existing activity
2. Design an actionable strategy
3. Focus on Talent communities with
purpose
4. Embed advocacy into resourcing
and communication strategies