1. If a tree falls and
no one is
around, is there a
sound?
If you advertise a
job and no one
sees it—is there a
job?

2. If you tweet a job
and no one is there
to notice it, did it
really happen
In talent acquisition we cling to the belief that “it pays to
advertise” even when no one is reading our job postings

3. 2012 2012 2012
2006 2006 2006
Smart Sourcing-CORPORATE LEADERSHIP COUNCIL
© 2011 The Corporate Executive Board Company. All Rights Reserved.

4. Smart Sourcing-CORPORATE LEADERSHIP COUNCIL
© 2011 The Corporate Executive Board Company. All Rights Reserved.

5. Direct Sourcing =
Proven Sourcing
Strategy
Aberdeen
Research-
Sourcing Gets
Smart: only 2%
of companies
have a long term
sourcing
strategy

6. Target Strategic Process the Data on
Audience
Identification Sourcing Target Audience
Tools Tools
LinkedIn Job Boards Resume DB eGrabber Broadlook
Entelo TalentBin CRM Ascendify
Wanted Analytics LinkedIn Recruiter LinkedIn Talent Pipeline
Ongoing
Engage Target Nurturing &
Audience Engaging Target
Audience
Tools Tools
Inside Connector Successfactors Ascendify Talent Circles
TalentBrew SmashFly Inside Connector Brave New Talent
Ascendify Direct Employers ClearanceJobs

7. Recruitment Marketing 101
Your brand message needs to
be consistent because the
audience is always changing

11. Characteristics of a Talent Community
• Affinity
• Conversations
• Members speak to each other
• Value provided to community members
• Content – user generated & curated
• Not always “about jobs”
• Talent Community concept is evolving

12. Types of Talent
Communities
Talent Brand Profession Hybrid
Network Community Community Communities

13. Types of Talent
Communities
Talent
Network Brand Profession
Network

14. Types of Talent
Communities
Brand

15. Types of Talent
Communities
Profession

16. Types of Talent
Communities
Types of Talent
Hybrid
Communities
Communities Profession
Network Brand

17. Lockheed Martin Talent
Community Strategy
Talent Hybrid
Brand Profession
Network Community

18. Underlying Science
Target Marketing
Content Marketing
Community Management
Drip Marketing
Stakeholders
• Communications
• Recruiting Marketing
Email Marketing • Talent Acquisition Social Media

19. Talent Web Behaviors | Activities
Active Casual Passive Not Looking
Ads, Keyword Personal & Business Career Development Project Related
searches Networks Content Content
Key Words-jobs Resume-How To Tech Briefing White Papers
Job Boards Salary Info Networking Events Tools
Personal Networks Personal Networking Sponsorship at Webinars
Conferences
Salary Info Business Networks Inside Scope Training
Social Networking Social Networking Social Networking Social Networking

20. Marvin E. Smith
Strategic Talent Sourcing
Workforce Strategy, Analytics and Acquisition
Lockheed Martin
Marvin.E.Smith@lmco.com
http://www.linkedin.com/in/marvsmith
https://twitter.com/talentcommunity
http://pinterest.com/marvsmith/