If a tree falls in the woods & no one hears


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If a tree falls in the woods & no one hears

  1. 1. If a tree falls andno one isaround, is there asound?If you advertise ajob and no onesees it—is there ajob?
  2. 2. If you tweet a job and no one is there to notice it, did it really happenIn talent acquisition we cling to the belief that “it pays to advertise” even when no one is reading our job postings
  3. 3. 2012 2012 2012 2006 2006 2006Smart Sourcing-CORPORATE LEADERSHIP COUNCIL© 2011 The Corporate Executive Board Company. All Rights Reserved.
  4. 4. Smart Sourcing-CORPORATE LEADERSHIP COUNCIL© 2011 The Corporate Executive Board Company. All Rights Reserved.
  5. 5. Direct Sourcing =Proven SourcingStrategyAberdeenResearch-Sourcing GetsSmart: only 2%of companieshave a long termsourcingstrategy
  6. 6. Target Strategic Process the Data on Audience Identification Sourcing Target Audience Tools ToolsLinkedIn Job Boards Resume DB eGrabber BroadlookEntelo TalentBin CRM AscendifyWanted Analytics LinkedIn Recruiter LinkedIn Talent Pipeline Ongoing Engage Target Nurturing & Audience Engaging Target Audience Tools ToolsInside Connector Successfactors Ascendify Talent CirclesTalentBrew SmashFly Inside Connector Brave New TalentAscendify Direct Employers ClearanceJobs
  7. 7. Recruitment Marketing 101Your brand message needs tobe consistent because theaudience is always changing
  8. 8. Characteristics of a Talent Community• Affinity• Conversations• Members speak to each other• Value provided to community members• Content – user generated & curated• Not always “about jobs”• Talent Community concept is evolving
  9. 9. Types of Talent Communities Talent Brand Profession HybridNetwork Community Community Communities
  10. 10. Types of Talent Communities Talent Network Brand ProfessionNetwork
  11. 11. Types of Talent CommunitiesBrand
  12. 12. Types of Talent CommunitiesProfession
  13. 13. Types of Talent Communities Types of Talent HybridCommunities Communities Profession Network Brand
  14. 14. Lockheed Martin Talent Community Strategy Talent Hybrid Brand ProfessionNetwork Community
  15. 15. Underlying Science Target Marketing Content Marketing Community Management Drip Marketing Stakeholders • Communications • Recruiting MarketingEmail Marketing • Talent Acquisition Social Media
  16. 16. Talent Web Behaviors | Activities Active Casual Passive Not Looking Ads, Keyword Personal & Business Career Development Project Related searches Networks Content Content Key Words-jobs Resume-How To Tech Briefing White Papers Job Boards Salary Info Networking Events ToolsPersonal Networks Personal Networking Sponsorship at Webinars Conferences Salary Info Business Networks Inside Scope TrainingSocial Networking Social Networking Social Networking Social Networking
  17. 17. Marvin E. SmithStrategic Talent SourcingWorkforce Strategy, Analytics and AcquisitionLockheed MartinMarvin.E.Smith@lmco.com http://www.linkedin.com/in/marvsmith https://twitter.com/talentcommunity http://pinterest.com/marvsmith/