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Jfps presentation 2010 aw
The document discusses using social media in recruitment. It notes that Generation Y candidates spend significant time online and prefer communicating through technology. The document outlines Deloitte China's social media recruitment pilot program and recommends engaging candidates online through interactive games, webinars, email marketing, and social media to convert prospects to candidates. It provides examples of how other companies use social media career pages and profiles to attract talent. The document advocates developing a digital recruitment strategy using search, social media, mobile marketing, and other new approaches to effectively attract and recruit top talent.
Jfps presentation 2010 aw
- 1. Sourcing Talent InNew Era Social Media In Recruitment Arthur Wang Recruitment Director Deloitte China August 17, 2010
- 2. Content • Understand YoungTalent In New Era • Social Media In Recruitment • Social Media Pilot in Deloitte China • Manage The Risks • Discussions 2 ©2010 Legal name and branch name. All rights reserved.
- 3. Sourcing Young Talent InNew Era 3 ©2010 Legal name and branch name. All rights reserved.
- 4. Know Our Audience GenerationY Characteristics • Plugged-in 24 hrs/7 days Tech-Savvy • Prefer to communicate through e-mails and text messages • Prefer webinars and online technology • Willing to trade high pay for fewer billable hours, flexible Family-Centric schedules and a better work/life balance • Confident, ambitious and achievement-oriented • High expectations of their employers Achievement- Oriented • Seek out new challenges and are not afraid to question authority • Wants meaningful work and a solid learning curve • Value teamwork and seek the input and affirmation of others Team-Oriented • Loyal, committed and wants to be included and involved • Seeking feedback and guidance • Generation Y may benefit greatly from mentors who can help Attention-Craving guide and develop their young careers 4 ©2010 Legal name and branch name. All rights reserved.
- 5. What Do TheyDo With Their Tech-Savvy Three Hours a Day Online To Learn, Network and Develop 5 ©2010 Legal name and branch name. All rights reserved.
- 6. China Net CitizenPopulation In New Era Attract Talent Who Are Passive, But More Likely Strong Candidates CNNIC Statistics (2010/07/15) Spend 70% budget on job boards ? • 420 millions net citizen • 30% of talent online • 31.8% coverage of total population • Active job seekers • Look for big name • 19.8 average online hours per week • Machine gun apply • 277 millions mobile-internet users China Net Citizen • Mass communication • Fishing in the same • 363 millions broadband users pool • Reactively select • 59% < 30 years old • 1:100 hit rate You missed 70% of internet Data Source: 南方报网 传媒 audience 6 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 7. What Employers Telland What Talent Wants To Hear How to Close the Communication Gap ? What Do We Tell What Do They Want to Hear 1. Reputation & Image 1. Payment & Career Growth 2. Culture & People 2. Job Characteristics 3. Job Characteristics 3. Reputation & Image 4. Payment & Career Growth 4. Culture & People 7 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 8. Convert Talent FromProspects To Candidates Engaging Top Talent Is A Costly Journey Familiar Considered Ideal Scholarship Case competition Internships Event Sponsorship Online Interactive Corporate Course Referral job assignments Cost/Contact Alumni Network Campus Talk Campus Mentors Recruitment brochures Career Seminars Company Visit CSR Event Company Days Online Job Ads Career Magazine Print Ads Deloitte company Word of mouth* PR Events website * Good reputation through candidate’s word of mouth Quality/Contact is the target of all communication efforts 8 ©2010 Legal name and branch name. All rights reserved.
- 9. Sourcing Channels ToAcquire Talent Make your communication targeted, meaningful and effective Traditional New Approaches • Campus talks • Online interactive games • Company tours • Online-webinar/pod casting • Recruitment brochures • Email Direct Marketing (EDM) • Print Ads. • Social media • Job boards • Search engine marketing • Employee Referrals • Mobile marketing • Transfer/mobility • Internal Hires • Recruitment agent • Alumni networking • Direct sourcing • Contact management • …. 9 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 10. Social Media In Recruitment 10 ©2010 Legal name and branch name. All rights reserved.
- 11. E-Recruitment Strategy Develop Your Digital Strategy To Attract Top Talent Cost Effectiveness ( Quality of Hires) Excellent Good Search engine Email Mobile Social Media Job Boards marketing Marketing Marketing Attract Career Website Apply Now! Keep Me Posted ATS CRM Recruit Hires HRIS 11 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 12. Why Social Media? CandidateDigital Journey Information Inspiration Relation 12 Footer ©2010 Legal name and branch name. All rights reserved.
- 13. Social Media InRecruitment – Case Example 1 Deloitte US Career Website 13 Footer Deloitte ©2010 Legal name and branch name. All rights reserved.
- 14. Social Media InRecruitment – Case Example 2 KPMG Career Website 14 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 15. Social Media InRecruitment – Case Example 3 Deloitte LinkedIn Company Profile 15 ©2010 Legal name and branch name. All rights reserved.
- 16. What’s Different ByUsing Social Media? Social Media In Recruitment • Personal sharing • Online networking Sharing • Interactive • Instant & responsive • Polymerization SNS • Inside-out • User generated content • Fast spreading out Networking • Cost effective • Online word of mouth 16 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 17. Apply Social MediaIn Recruitment Communication Brand Ambassadors &Tools Brand Ambassadors • Designated ambassadors • Representatives of career opportunities • Able to coach and mentor • Trained of social media guidance/rules • Engaged in recruitment events • Frequent updates & timely response Mobile App • Fully Integrated Into Core Social Destinations • Multiple Account Support ISBF On-location • Real-Time Commenting • Live „Life Stream‟ Feed • Ambassador Mission Feed mobile dashboar d Deloitte Social Gateway 17 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 18. Apply Social MediaIn Recruitment Develop and Manage Contents Content Library Brand Content Ambassador Manager Career Website contribute to conversations 18 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 19. Social Media PilotIn Deloitte China 19 ©2010 Legal name and branch name. All rights reserved.
- 20. Embed Social MediaTools On Career Website Six Brand Ambassadors To Interact With Candidates 20
- 21. Build Up DeloitteClub Online Community Internal Online Community for Interns and Mentors 21 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 22. Deloitte Club OnlineCommunity Sample Landing Page & Functionalities Identification Apply Now Button Verification Personal Profile BBS Forums Credit Scores Hottest Posts Pictures Videos News/Events /activities Recent Visits Contact Us Fans
- 23. Deloitte Club OnlineCommunity Key Features Of the Community • Accessible to verified personal profiles – DC interns and the other invited • Interactive between interns and mentors • Networking among members • BBS to share and discuss hot topics • Participate prized competition for best personal “my space” • Train up Deloitte employees as mentors to provide virtual coaching • National platform to guide and manage the community 23
- 24. Integrated Communication Mix Integrate Online Communication With Offline Promotion Events Cost Effectiveness ( Quality of Hires) Good Excellent Search engine Email Mobile Social Media Job Boards marketing Marketing Marketing Attract Career Website Apply Now! Keep Me ATS Posted/Contact Recruit Hire 24
- 25. Establish Contact Management DeloitteFantasy Football Game To Establish A Database Of Contacts 25
- 26. Email Direct Marketing SendDeloitte News Letters To Subscribers 26
- 27. Measure Our Success TrafficDoesn‟t Matter, Quality Matters • Source of traffic to website landing page 1 • Quantity and quality of attracted prospects/contacts 2 • Quantity and quality of user generated contents 3 • Application to qualified application ratio 4 27
- 28. Manage The Risks 28 ©2010 Legal name and branch name. All rights reserved.
- 29. Things To BeOn Alert Establish Social Media Guide To Manage Contents & Activities Social Media Guide Risks • Not anonymous • Information confidentiality • Try to add value • Hacker / virus attack • Encourage original and respect • Non-relevant messages copyright • Intellectual Property Protection • Respect your audience • Gossips & rumors • Consider perception • Personal attacks • Stay on topic • Negative messages • Consider the future • Personal image & brand images • Speaking on behalf of Deloitte • PR issues • Speaking on behalf of yourself 29 Deloitte ©2010 Legal name and branch name. All rights reserved.
- 30. Questions? Contact Arthur Wang:wjwang@deloitte.com for additional information Deloitte ©2010 Legal name and branch name. All rights reserved.
- 31. About Deloitte 31 ©2010 Legal name and branch name. All rights reserved.
- 32. Deloitte Global Presence Europe 297 offices in 47 countries Ranked No. 2 Ranked No. 2 in UK North America Ranked No. 3 in France 131 offices in 2 countries Ranked No. 2 Middle East 29 offices in Africa 16 countries 46 offices in Asia Pacific 21 countries 113 offices in 26 countries Ranked No. 2 Ranked No. 1 LACRO in Taiwan (Latin America and Caribbean) 69 offices in 28 countries 32 ©2010 Legal name and branch name. All rights reserved.
- 33. The four functions Overview Deloittemember firms provide audit, tax, consulting, and financial advisory services to public and private clients across multiple industries. Financial Audit Tax Consulting Advisory Traditional Traditional accounting firms consulting firms 33
- 34. 14 offices inDeloitte China practice, 8000 employees Beijing Dalian Tianjin Nanjing Suzhou Shanghai Wuhan Chongqing Hangzhou Shenzhen Guangzhou Xiamen Macau SAR Hong Kong SAR 34 ©2010 Legal name and branch name. All rights reserved.
- 35. ©2010 Legal nameand branch name. All rights reserved.