The document provides an overview of the Match&Share Lab project. It begins with the initial hypothesis that human potential is underutilized and outlines research supporting this. It then describes the Match&Share Lab as a meeting place that connects Armenians from around the world with relevant expertise to those seeking professional support. This includes entrepreneurs, NGO leaders, trainers, lecturers, investors, and government officials. The description explains that users can search for and provide expertise on a range of topics. In under 3 sentences, the document introduces the Match&Share Lab project, describes what types of users it connects, and explains that it aims to match those seeking professional support with those able to provide relevant expertise.

1. Project Overview
Match&Share Lab
Presenter Name

2. Solution relevance
Our initial hypothesis:
human potential is underutilized and knowledge and skills of
people surrounding us often not revealed, meanwhile the
research (135 survey participants) proved that
Did you felt the need of What type of professional support do How much time does it usually take
to find according expert?
professional support during the you mainly need?
last 1 year? Professional literature 51 38% very short, about
21 16%
yes 125 93% Practical experience 77 57% an hour
Knowledge receiving 49 36% one day 41 30%
no 10 7%
Consulting 77 57%
Education/training 26 19% one week 46 34%
Feedback (to idea or concept) 32 24%
Opportunities for business 29 21% one month 10 7%
cooperation
Job searching and career 13 10% very long 17 13%
promotion
Research/survey organization 11 8%
Other 0 0%

3. interviews, opinions, feedback
testing hypothesis and revealing the gaps

4. Match&Share Ecosystem
Transformation from Social platform to
vision
Ventures
Ecosystem & Angels
Matching
Idea
Generation
Social
Platform expertise
sharing

5. Our solution
Match&Share Lab is a meeting place for…
Entrepreneurs, NGO leaders, Trainers, Government
Businessmen, Lecturers Venture capitalists,
Students, R&D people Business angels officials
Business Sociologists HR agencies
Fresh alumni
Consultants

6. Description
who possess the
Match&ShareLab
with the ones required
is a social
platform know-how
& based on their eager to share it
connecting
needs with others
Armenians looking for and
from all over the professional have time to
world Know-how commit

7. This is how: example
Searching for Know How
looking
for a feedback on my
business idea
I am a
Start up
entrepreneur User XP
from a successful
businessmen
in the same field
Preferred: way:
Physical meeting
Duration: 2 hours
Place: My office
Date: 05.05.2013

8. Marketing page

9. Market size analysis
Development Strategy
• First stage: focus on Local market (Armenia &Diaspora)
• Second stage: extension to regional level e.g.., Georgia, Moldova Russia etc.
• Last stage: global market
Value SEGMENTS
TAM
National & Regional level < 1 million higher
advertising, Subscription Fees educated users Diaspora, Local Level & with region
SAM related International Professional
& Payable Services
~ 15 million $ staff
SAM
about 250,000 Economic active population
active professionals with ssecondary specialized,
Tertiary, Post-graduate
education & Students of Middle
vocational & Higher education
SOM
100,000
Mostly Payable Services 40% non satisfied
Advertising with available
sources Students, Professional, Scientific,
~500,000 $
professionals Technical & NGO's staff, Lecturer,
Non-Employees in Non- Agriculture
Source: Labour & Population statistics of Armenia 2010-11, http://www.armstat.am/en/?nid=45

10. Competitive Analysis
Competitors Strengths Weaknesses
• Linkedin • Focus on local needs and native • Limited audience
• Quora language users • Difficulty to enter mature social
• Hightable • Both “Hard” and “ Soft “ networks market
• Facebook information availability • Clear communication of unique
• Google • Exchange model ( both mentor & selling points required
mentee provide value to each • Building trust towards the quality
other) of service and content
• Profile integration/compatibility • Privacy issues
with main professional platforms • Disclosure and confidentiality
• Gamification ( it’ s easy and fun to policies, ethical Code
use )
• Long tail businesses support
• Opportunity for users to sell (
ideas, knowledge, books, services
etc) & earn
• Facilitaiton of unique/trendy know
how holders identification,
introduction and transition to the
right customers for value

11. Lessons learned &Follow up
Value Crowdsourcing Brand &Promotion
•Create more services to make
it more attractive ( e. g. digital •Ensure enough experts in •Branding the platform and
library) different fields promote its USP to the
•Focus on local needs and •Diversify backgrounds of the Customer
professional information Users •Emphasize the main
sharing •Give users opportunity to advantages of the
•Introduce long tail businesses connect their profiles with platform, show its uniqueness
( place to meet, trainings, main players in the field •Put some stories of success of
consulting etc) •Think on reducing time for the experts to create trust
•Record unique know-how users on search & match •Add ranking and disqualify
sharing , make it public, options of experts
advertise trending topic and
make a physical event to share

12. Market strategy execution
Primary target for testing stage
AIESEC in Armenia alumni group
• Communication and PR
• Alumni mailing list
• Alumni FB group
1. • Alumni networking events
Required
budget is 0
• Resources required
• Platform free hosting during trial period
USD for
2. testing stage
• Expected impact
• 700-1000 members on initial stage with committed usage of platform
3.

13. Selected market tools for each segment
Students
NGO, Think Tanks, Business consultants, Venture capitalists,
&Graduates Entrepreneurs trainers, lecturers, HR investors, business
Researchers, Sociologists
Alumni Associations agencies angels
Facebook
Twitter Business
NGO Directories
Networking Events
University Web-Sites
HR Business
Alum Clubs web
pages association incubators
mailing events
Libraries/desktops
List serves ArmStat web site LinkedIn
Job portals

14. Key messages for each market segment
Students NGO, Think Tanks, Business consultants, Venture
&Graduates Researchers, Entrepreneurs trainers, lecturers, HR capitalists, investors, busi
Sociologists agencies ness angels
Alumni Associations
Looking for
You help
the idea hub?
others grow
Join to browse
Match&Share helps
We help you
advance in our career by
connecting you to the the best
right people at the right Google knows everything, You need connections to grow. Find,
moment. Match&Share knows grow your business. investment
everyone . connect and
Democratized learning. We deliver.
options and
We deliver. Find the data you need
You choose share your
meet the
expertise at
brightest
Match&Share
people in
Lab
Armenia

15. Business model grouped by Stage of Development
Customer / User Revenue Status of
Segments Streams Business
1st Stage The Seed stage: Member of Alumni Free services, Initiative, Project
Designing solid prototype & Association Contribution from status
involvement of associates Alumni budget
around the idea
2nd Stage Early Stage: +Professional Alumni Free services, Non-commercial
Enlarging of tailored made Associations Fees organization
product within other +Students
professional entities. Still close +Researchers & Specialists
group of users/customers + Students
+HR agencies
3rd Stage Mezzanine & Late Stage: + R&D & Sociological + Advertising Commercial
Scaling the product on country Centers + Payable Services organization
& possibly on regional level + Start-Up Businessmen &
Experienced Entrepreneurs
+ Office space & meeting
accessories providers
+Other product & service
providers

16. Business model Canvas grouped by Revenue Streams types