The document discusses social media recruiting, emphasizing the need for strategic engagement rather than merely pushing job postings. It identifies common mistakes in social recruiting and highlights the importance of adopting a marketer's mindset to effectively connect with potential candidates. Recommendations include creating a content strategy, actively engaging with the audience, and leveraging brand alignment to enhance recruitment efforts.

1. Social Media Recruiting
Isn’t About Recruiting

3. Outside
Perspective
Inside
Insight
IMHO

4. On the Agenda
1 The Emotion: Social
2 Mistakes
3 The Problem With Social
4 Think Like a Marketer
5 Cases in Practice
6 Recommendations

6. Mistakes 101
3) 4)
1) No 2) Push
Working Resource
Strategy strategy
in a silo blinders
1) “Social Media looks cool—let’s try it and see what happens.”
2) “Let’s push all our jobs and content out with social media.”
3) “Our recruiting team is equipped to do it on our own.”
4) “Social media is basically free so we can start doing it whenever.”

7. The Problem With Social Recruiting
Users thinking 1.0.
Pushing information instead of interaction.
A great deal of brand noise.
Without brand alignment.
Hyping the numbers.
Rather than results.
Solving the problem like an old school recruiter.
Instead of a new-school marketer.

8. Think Like a Marketer

9. Successful marketers...
research.
engage.
focus.
brand.
go deep.
Think like a marketer.

10. Think Like A Marketer
RESULTS
• Top of Digg
• Top of Reddit
• Trending topic on Twitter
• Inventor of Twitter tweets it
• Marriage proposal carried
out, AND ACCEPTED
• Coverage in mainstream
news / tech news / industry
news
• Twitter followers multiplied
by 10

11. Case in Practice:
Marriott

12. Best Practices: In the Industry

13. Recommendations: Strategy
Legal, marketin
Brand? Hiring?
g, technology, H
All markets &
R Leadership
disciplines?
PARTNERSHIP
GOAL
S
STRATEGY
RESOURCES ENGAGEMENT
Content, messagi
Dollars, time, peopl
ng, risk
e, platforms
management

14. Recommendations: Social
Engage.
 Answer questions/get feedback
Create a content strategy
 Host chats/Q&As
Be proactive
Create social currency.
 Don’t keep up with the Jones’
Crowdsource
 Locate influencers
Brand.  Measure on yield and perception
 Build and use relationships
 Learn and align
 Track success over time
 Cross-pollinate
 Teach and test
 Use creatives
 Monitor and correct

15. Social Media Recruiting Isn’t
About Recruiting
brand. talent. careers.
www.exaqueo.com
@SusanStrayer

16. Social Media Recruiting Isn’t
About Recruiting
Appendices (if time)

17. Solve With Strategy
Strategy models: the Three “Es” examples
Extend current process steps into Job
EXTEND
social media channels boards
Complement current process steps Career
ENGAGE with social media sites
Encircle your audience & do
ENCIRCLE it all through social media
channels
Models © Exaqueo 2011