The document discusses different masthead designs for a magazine, starting with a plain black font that lacked appeal. A second design with color did not match the magazine's style. A third font suggested an "army" style but was not right for the masthead. The final chosen design uses an Algerian font styled to look "tattooed", fitting the target audience of old rock/punk rock fans without being too colorful or busy.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
2. SNARE
• This was one of my first choices. I originally
thought I would try a very plain and basic
masthead as colour isn’t what my target audience
is looking for, and that the contrasting bold black
would stand out against a white section of
background. However, this particular masthead
lacked any initial draw, and would not attract
buyers or interest. The plain font could have been
connected to any type of magazine and also looks
very formal, not fitting my target audiences likes.
3. SNARE
• This design was my second and an attempt to
include both colour and a different font with
slightly more sharpness and edge. However
the colour and style itself did not go with the
rest of the magazine and didn’t follow the
house style. Although, I did know that the
different font with the slightly sharper edge
was much better than a black stand-out font.
4. SNARE
• This was another attempt at a different font
and colour to see if it fitted the house style. I
chose Bernard MT Condensed for the font as it
suggests a harder, “army” type of style which
did fit slightly better with my target audience.
Although it wasn’t the sort of style I wanted to
base my entire magazine around. It looked
good when used for different band names or
more eye catching statements; however it
wasn’t good for a masthead.
5. • This is my final chosen masthead which uses
Algerian font to create a “tattooed” style
which fits very well with my target audience
and my target genre; old rock/punk rock. The
masthead itself isn’t too fussy or contains too
much colour, but I don’t think that really
matters as the use of the font itself is bold
enough and eye catching for the target
audience the magazine is aimed at.