The document discusses designing a logo for a magazine. The author experiments with graffiti fonts but finds the first one too animated and the second too urban and confusing. The third font is selected as it suits the magazine's ethos. The logo is done in capital black letters on the magazine cover to look urban and emphasize the title. A promotion sentence is added below along with a black, yellow and white color scheme to look smart and represent road colors.

2. Making the logo
 I wanted to represent my genre in
the type of font I used for my
title/logo. I experimented with
different types of graffiti type fonts
to help me come to a decision in
how my logo should look like.
 The first one I looks chunky and
more on the animated side. This
wouldn’t be appropriate for my
magazine because I’m trying to
appeal to a more mature audience.
 The second one is more urban. It
looks like graffiti and it can
represent the genre perfectly
.However, this type of font can
confuse the target audience
because it doesn’t look official
 I prefer the

3. • I’ve chosen to use this font for my
magazine cover. This is because I
think it would suit the magazine
ethos.
• I want to do it in capital letters
because it emphasises on the
word. Furthermore, I want to
keep the colour of the font black
because it looks urban.

4. masthead
This is the front
cover so far. I’ve
featured the
masthead on the top
of the page and I’ve
also added a little
promotion sentence
for the magazine.
I'm thinking of leaving
the colour scheme
black, yellow and white.
It looks smart and it also
represents the road
colours