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How did you attract/address your
audience?
5
Initial Research
To find out what would attract my audience, I did
research into magazines and then went deeper to
research rock magazines. This gave me a better idea of
the colours and techniques to use in my own magazine
conventions.
Masthead
My masthead is part of my brand identity and can give first
impressions of a magazine to a shop customer. Therefore it is vital
that it is themed correctly and actually looks attractive. When
choosing the colour I looked at a few other rock magazines to see
what they decided would fit their audience. I found out that many
magazines such as Q keep the same colour scheme and
positioning in every issue.
Further Masthead
On the flip side a few magazines, including Kerrang, change the
colours used in most issues and often reposition the masthead to
what suits each article. From my research I learnt that my
audience tend to like darker themed images so as you can see on
the front cover, I edited a photo to make it more appealing to my
audience. To oppose this I used brighter colours on my text and
masthead to make the magazine stand out. I tried to theme my
magazine by making the masthead and main cover line both red.
Text and Fonts
Throughout my magazine I tried to include words that would be
associated with this genre and based all the articles on rock
related news or interviews. I noticed other rock magazines often
use big and bold fonts so I did the same on my coverlines and
headings. Most magazines, music or not, just use simple plain
fonts for the actual article paragraphs so I decided to keep to the
conventions and do the same.

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Evaluation question 5

  • 1. How did you attract/address your audience? 5
  • 2. Initial Research To find out what would attract my audience, I did research into magazines and then went deeper to research rock magazines. This gave me a better idea of the colours and techniques to use in my own magazine conventions.
  • 3. Masthead My masthead is part of my brand identity and can give first impressions of a magazine to a shop customer. Therefore it is vital that it is themed correctly and actually looks attractive. When choosing the colour I looked at a few other rock magazines to see what they decided would fit their audience. I found out that many magazines such as Q keep the same colour scheme and positioning in every issue.
  • 4. Further Masthead On the flip side a few magazines, including Kerrang, change the colours used in most issues and often reposition the masthead to what suits each article. From my research I learnt that my audience tend to like darker themed images so as you can see on the front cover, I edited a photo to make it more appealing to my audience. To oppose this I used brighter colours on my text and masthead to make the magazine stand out. I tried to theme my magazine by making the masthead and main cover line both red.
  • 5. Text and Fonts Throughout my magazine I tried to include words that would be associated with this genre and based all the articles on rock related news or interviews. I noticed other rock magazines often use big and bold fonts so I did the same on my coverlines and headings. Most magazines, music or not, just use simple plain fonts for the actual article paragraphs so I decided to keep to the conventions and do the same.