This document discusses and compares three different music magazine mastheads. It analyzes how each masthead is described, the implied target audience, and suggested musical genre. The mastheads differ primarily in their font choices - one uses a bold, loud font; another an elegant font; and the last a more formal font - reflecting their desired audiences. They also vary slightly in color usage. However, two magazines share the use of red, likely because it connotes passion for music. Overall, the mastheads are analyzed to understand how subtle design differences communicate each magazine's identity and positioning.

3. • How would you describe this masthead?
This Masthead is for NME ‘New Music Express’, It is simply a bold red title placed
on the top of the main image on the front cover. It doesn’t have a background
shape but its just the initials of the magazine. Also the colour of the magazine
connotes power and love which could show the importance of music to some
people.
• Who would you think the audience would be and how can you tell?
I personally think that this particular masthead is for the younger generation, this
is because of the bright colour and through how bold it is. The thick bold writing
also would attract the younger generation as in some way looks a bit like graffiti
which links more to the younger generation.
• What genre do you think this magazine writes about and what indicates that
from the masthead?
The genre of music this masthead portrays is rock. The reason I think this is
because of how big and bold it is, in some ways it is quite loud which also
represents rock .

5. • How would you describe this masthead?
This masthead is simple and bold yet still has a sense of elegance along with this.,
this is because of the flick of the Q which is quite elegant instead of normal and
boring. The colour red also shows power and strength which could mean it is
based around high/some of the best artists.
• Who would you think the audience would be and how can you tell?
I think due to the ‘elegance’ of the positioning of the Q, this magazine is targeted
for the older generation because it is quite simplistic and it looks very mature as
well, which links more to the older generation than the younger generation.
• What genre do you think this magazine writes about and what indicates that
from the masthead?
From the look of this masthead I do not think that this magazine has a certain
genre it focuses on. I think this magazine focuses more on the biggest artists at
the time of publishing and who’s really successful at that time being.

7. • How would you describe this masthead?
This masthead for Billboard is plain whit text filled with bright colour is the b, o,
a and d, this is so that it appeals to the consumers but adding bold and bright
colours will instantly make the magazine stand out from the others.
• Who would you think the audience would be and how can you tell?
From the font of the writing I think that this magazine is for more the middle age
people. This is because the font looks quite mature and doesn’t look as if it is
there to target a younger generation as it quite formal where as a younger
generation magazine would go for a font which is less formal and looks more
youth like.
• What genre do you think this magazine writes about and what indicates
that from the masthead?
I personally think from the masthead this magazine genre is more pop. This is
due to the colours which are used and the font of the masthead. Bright colours
are usually things which link to pop and outgoing things, therefore this is why I
think this masthead is linked to pop music.

8. Each of these differ in some way, on way they all differ against
each other is by the font they use. The first magazine uses quite a
loud and bold title where as the second uses quite an elegant font
and the last one uses a formal font. The reason they all use
different fonts is because they all want too attract different target
audience and portray a different genre. If you look closely these
magazine covers do not differ by a high amount but also do share
similarities. One similarity is the colours used both NME and Q use
a red colour for there main theme. The reason this could have
been is because the colour red connotes passion which is how
people feel about music. However Billboard uses bright, vibrant
colours because they want to try and attract a wide variety and
may want their magazine to stand out from the rest.