Guide on How to Transform Marketing Concepts Into Images. Part of the Marketing Management Class requirements of Prof. Bong De Ungria at the Ateneo Graduate School of Business
Topic Overview:
Introduction to blogging and the state of the blogosphere
Why you should blog: The benefits of blogging
How to make a blog that matters: Choosing your blogging platform, domain name, web hosting, genre, and style.
How to drive quality traffic to your blog: SEO, social media marketing and content marketing for your blog
The different ways to make money online through blogging
How to be a famous blogger
How to make your blog your business and how you can help other businesses and organizations through blogging
How to Hire a Web Professional [Web Visions Portland 2012]Aaron Gustafson
Hiring someone to build or work on your website is extremely tough, especially if you don’t grok code (or even recognize “grok” as a word). How can you tell a solid web professional from a mediocre or bad one when you don’t know a whole lot about what they do?
The First of 10 Scrolls of Success from the Greatest Salesman in the World Book by Og Mandino transformed into a visual model to enhance retention and learning.
Marketing- Strama Linkage awareness has been spearheaded by Prof. Frank Roa of the AGSB Marketing Cluster for many years. Choosing the right company and creating a marketing plan should start in Marketing Management classes!
Topic Overview:
Introduction to blogging and the state of the blogosphere
Why you should blog: The benefits of blogging
How to make a blog that matters: Choosing your blogging platform, domain name, web hosting, genre, and style.
How to drive quality traffic to your blog: SEO, social media marketing and content marketing for your blog
The different ways to make money online through blogging
How to be a famous blogger
How to make your blog your business and how you can help other businesses and organizations through blogging
How to Hire a Web Professional [Web Visions Portland 2012]Aaron Gustafson
Hiring someone to build or work on your website is extremely tough, especially if you don’t grok code (or even recognize “grok” as a word). How can you tell a solid web professional from a mediocre or bad one when you don’t know a whole lot about what they do?
The First of 10 Scrolls of Success from the Greatest Salesman in the World Book by Og Mandino transformed into a visual model to enhance retention and learning.
Marketing- Strama Linkage awareness has been spearheaded by Prof. Frank Roa of the AGSB Marketing Cluster for many years. Choosing the right company and creating a marketing plan should start in Marketing Management classes!
First Things First, have a 20 Year Plan for the Brand Called You emphasizes that to Increase the Chances of Success of Your Personal Brand, the first thing to do is to create a long term highly personal high performance hastag marketing plan
Strategies are great. Knowing what the correct “marketing” term for these is even better.
But many a successful marketer, unconstrained by formal theory and structure, have created and sustained dominant brands with just this- focus on the end, knowing why it is important and then learning what to do along the way.
It has some parallels with “Management by Objective”. Streetsmart pundits call it ala-hoy or bara-bara bay. But not quite...
The best term I have found is ZYX... (good luck explaining this to others who did not attend the module...)
Use this Downloadable Template to Create Your 10 Step Marketing Plan. Best used together with the Comprehensive Guide and Sample of the 10 Step Marketing Plan also available on Slideshare and hypermarketing2.com
Creating a Tissue Paper version of Marketing Concepts is the Ultimate Test of Marketing Mastery- Only if you can Draw it at the Back of a Tissue Paper can you claim knowledge and understanding
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
How to Get Image Based Feedback from Customers in PrestaShopFMEModules
Image Based Feedback serves as the most effective type of testimonials in PrestaShop. You can increase the customer loyalty and product credibility by image feedback. More information here: http://www.fmemodules.com/en/70-product-images-by-customers.html
Make your blog accessible and increase your website traffic. You've created this amazing blog but nobody is finding it. How do you market it? How do you get people to show up? Learn SEO basics, and how to chose images. You'll learn how to optimize your post and pages and images for search.
First Things First, have a 20 Year Plan for the Brand Called You emphasizes that to Increase the Chances of Success of Your Personal Brand, the first thing to do is to create a long term highly personal high performance hastag marketing plan
Strategies are great. Knowing what the correct “marketing” term for these is even better.
But many a successful marketer, unconstrained by formal theory and structure, have created and sustained dominant brands with just this- focus on the end, knowing why it is important and then learning what to do along the way.
It has some parallels with “Management by Objective”. Streetsmart pundits call it ala-hoy or bara-bara bay. But not quite...
The best term I have found is ZYX... (good luck explaining this to others who did not attend the module...)
Use this Downloadable Template to Create Your 10 Step Marketing Plan. Best used together with the Comprehensive Guide and Sample of the 10 Step Marketing Plan also available on Slideshare and hypermarketing2.com
Creating a Tissue Paper version of Marketing Concepts is the Ultimate Test of Marketing Mastery- Only if you can Draw it at the Back of a Tissue Paper can you claim knowledge and understanding
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
How to Get Image Based Feedback from Customers in PrestaShopFMEModules
Image Based Feedback serves as the most effective type of testimonials in PrestaShop. You can increase the customer loyalty and product credibility by image feedback. More information here: http://www.fmemodules.com/en/70-product-images-by-customers.html
Make your blog accessible and increase your website traffic. You've created this amazing blog but nobody is finding it. How do you market it? How do you get people to show up? Learn SEO basics, and how to chose images. You'll learn how to optimize your post and pages and images for search.
Demand Generation: Best Practice MethodsMonique Lees
What makes one landing page better than another? Learn to apply a critical eye to landing page design with this Best Practice Methods presentation.
From page formatting, to copy writing, CTA and imagery design, I share some of Unbounce Co-Founder Oli Gardners' top tips for creating engaging, high-converting landing pages.
I also demonstrate how Aamplify (www.aamplify.partners) are applying these methods with examples from three recent client campaigns.
Take a look and start applying some of these to your next digital marketing campaign.
Thanks to PlanPro, Certus Solutions and Frog Recruitment for allowing us to reference their content in this presentation.
PlanPro: http://planpro.co/
Certus Solutions: http://certussolutions.com/
Frog Recruitment: https://www.frogrecruitment.co.nz/
Ektron Synergy 2014 - How to Create the Best Landing Pages Ever!Ektron
Ektron Demand Generation Manager, Melinda Cormier, will lead you through the steps to convert leads faster than you ever thought possible. The session includes a complimentary Landing Page Worksheet for all attendees.
How to make power point slides ( business fellows )bbafellows
In this tutorial you will learn how to make Powerpoint Slides for your projects and assignments..
Follow couple of steps to make power point presentations...
In this presentation we cover:
1. How to set up your blog
2. How to create creative titles that capture your audience attention
3. How to organize your thoughts to formulate a blog
4. How to capture leads
Oh man is this a good one!
In this webinar, Pat Petriello of CPC Strategy and Chad Rubin of Skubana got together to discuss the importances of Amazon's Enhanced Brand Content (EBC)!
They discussed everything, how to set up your own Enhanced Brand Content, it's pros and cons, how it could look if you do it right and even a few case studies of people who are already doing it right and doing it wrong!
Chad and Pat go through the importances of EBC and how it can increase your Amazon listing's conversion rates and make yu more money!
Similar to Mastering Marketing: Transforming Concepts to Images (20)
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
https://bongdeungria.com/marketing-plans-101-simplified-templates-that-work/
Solve Problems of your Customers!
This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain.
But not all customers have the same problem! Unique selling propositions work best for a defined profile of your Primary Target Market.
The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
3 Models for Case Analysis and Business Presentation used in Prof Bong De Ungria''s Marketing Management Class at the Ateneo Graduate School of Business
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
10. Next 5 slides are improved
versions of the headline…
(also added text subtitle to image)
Application of Improvement 1
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11. 12. 3 V’s Approach to Marketing
VVV
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12. 13. 1st V: Value Segment:
Who do you Offer?
VVV
1.Segment
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13. 14. 2nd V: Value Proposition:
What do you Offer?
VVV
1.Segment 2. Proposition
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14. 15. 3rd V: Value Network:
How do you Deliver the Promise?
VVV
1.Segment 2. Proposition
3.Network
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15. 16. Value Chain is As Strong
as the Weakest Link
2. Proposition
1.Segment
VALUE CHAIN 3.Network
IMPORTANT: Compare this with the original slide:
Notice the chain’s position does not overshadow other images
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16. Outline:
Tips to Improve Visual Models
1. Narrate with headlines
2. Label images with text
3. Build story slide by slide
4. Summarize key images
5. Don’t Clutter
6. Choose simplest, universal
7. Customize the website!
www. coachbong.blogspot.com
17. Label your images with text
(Allow the stand-alone slide
to tell the story)
Improvement #2
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18. Build the Story with Each
Slide (Don’t put everything all
at once)
Improvement #3
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19. Next 4 slides are
the original submission of
Kathleen Lizette Crisostomo
Very Creative
But Cant Understand
Just by Viewing Slides
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24. Next 4 slides are the
improved slides
Very Creative Visual
With Narrative Text
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25. Here is John, 12 yrs old, a
customer…
Customer
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26. Like most customers,
John weighs benefit vs. cost
Benefit
Customer
Cost
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27. John decides benefits balance
cost, he decides to buy a dog…
Purchase
Decision
Benefit
Customer
Cost
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28. Loyalty
Customer
Satisfaction
Satisfaction
after the
Purchase
Decision
purchase=
Customer
Loyalty
Benefit
Customer
Cost
www. coachbong.blogspot.com
29. Outline:
Tips to Improve Visual Models
1. Narrate with headlines
2. Label images with text
3. Build story slide by slide
4. Summarize key images
5. Don’t Clutter
6. Choose simplest, universal
7. Customize the website!
www. coachbong.blogspot.com
30. Have an integrating or
summary slide that links most
concepts together & is
“drawable” on the board
Improvement #4
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31. This summarizes, but hard to
draw, difficult to remember
Can improve this: Choose related images to tell a
story
by Donna Sia
www.coachbong.blogspot.com
32. Simpler summary but lacks text
labels & not enough concepts
By Kristoffer Jongco
www. coachbong.blogspot.com
33. Outline:
Tips to Improve Visual Models
1. Narrate with headlines
2. Label images with text
3. Build story slide by slide
4. Summarize key images
5. Avoid Clutter
6. Choose simplest, universal
7. Customize the website!
www. coachbong.blogspot.com
34. Don’t clutter the summary
slide with too many images
(1 image can represent several concepts)
Improvement #5
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35. Too cluttered with non-drawable
images & less important concepts
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37. Outline:
Tips to Improve Visual Models
1. Narrate with headlines
2. Label images with text
3. Build story slide by slide
4. Summarize key images
5. Don’t Clutter
6. Choose simplest, universal
7. Customize the website!
www. coachbong.blogspot.com
38. Choose the more universal,
simpler image, then label it
Improvement #6
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39. Simple image + text is better !
Choose this over this…
Winning vs competition
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40. Outline:
Tips to Improve Visual Models
1. Narrate with headlines
2. Label images with text
3. Build story slide by slide
4. Summarize key images
5. Don’t Clutter
6. Choose simplest, universal
7. Customize the website!
www. coachbong.blogspot.com
41. One more thing-
Go the extra mile… customize
Change www.yourwebsite.com to
1. Your individual or group’s url (or)
2. Hypermarketing2.com (or)
3. Coachbong.blogspot.com
www. coachbong.blogspot.com
42. Outline:
7 Tips to Mastering Marketing
using Visual Models
1. Narrate with headlines
2. Label images with text
3. Build story slide by slide
4. Summarize key images
5. Don’t Clutter with trivia
6. Choose simplest, universal
7. Customize the website!
www. coachbong.blogspot.com
43. BETTER
VISUAL
MODELS
(Transforming Marketing Concepts
to Memorable Images)
VCoach Bong De Ungria
May 2, 2012
www. coachbong.blogspot.com
Editor's Notes
The value chain is a tool for identifying ways to create more customer value because every firm is a synthesis of primary and support activities performed to design, produce, market, deliver, and support its product.
The value chain is a tool for identifying ways to create more customer value because every firm is a synthesis of primary and support activities performed to design, produce, market, deliver, and support its product.
The CUSTOMER is now on top of the organizational hierarchy
Customer Perceived Value (CPV) = Difference between all benefits and costs of an offering and the perceived alternatives
Loyalty (dog) = deeply held commitment to re-buy or re-patronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behaviorQuality (check) = totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs
Magnet = marketing is the art of ATTRACTING and KEEPING profitable customersProfitable Customer (thumbs up) = revenue from person/household/company > company’s cost of attracting, selling and servicingSatisfaction (smiley face) = Customer Lifetime Value
The CUSTOMER is now on top of the organizational hierarchy
Customer Perceived Value (CPV) = Difference between all benefits and costs of an offering and the perceived alternatives
Loyalty (dog) = deeply held commitment to re-buy or re-patronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behaviorQuality (check) = totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs
Magnet = marketing is the art of ATTRACTING and KEEPING profitable customersProfitable Customer (thumbs up) = revenue from person/household/company > company’s cost of attracting, selling and servicingSatisfaction (smiley face) = Customer Lifetime Value