Marketing and Strama Linkage
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Marketing- Strama Linkage awareness has been spearheaded by Prof. Frank Roa of the AGSB Marketing Cluster for many years. Choosing the right company and creating a marketing plan should start in Marketing Management classes!
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5 questions concepts and answers downloadable template output 2 2013
Social Marketing for State Universities and Colleges 2014 edition
Social Marketing for State Universities and Colleges 2014 edition
2 cohen and running nutrition and diet summary and run log as of sep 23 2016
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ForgetMeNot: How Marketing Helps the Mind Remember
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Course and session objectives for HyperMarketing Management
Course and session objectives for HyperMarketing Management
Downloadable template for hypermarketing chapter reports
Downloadable template for hypermarketing chapter reports
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Week 6 OverviewThis is your last week of class and a Final Paper.docx
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2. It discusses the concepts of non-price competition and how firms can use other marketing variables like product, place and promotion to gain competitive advantage over rivals. Game theory is also mentioned.
3. The document concludes by listing additional resources on topics like competitive bidding, quotas, and tariffs that were covered earlier in the course. It provides video links as examples of key concepts.
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Complete document4
The human resources division would be responsible for interviewing potential employees and asking questions about their interests, qualifications, motivations, and thoughts about the business. The responsibilities of running the company would be divided amongst partners, with one focusing on sales, one on design, one handling customer service and questions, one analyzing competitors, one managing finances, and one developing new products. After-sales service would include fixing or replacing products for one year, regular checkups, simple explanations of services, and discounts on new purchases for previous customers. To study the local market, the business would advertise catchy slogans and product features, investigate competitors through customer surveys, and use competitor information to improve their own business without directly copying others.
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· The 4 to 5-page limit refers to your analysis. The page limit do.docx
· The 4 to 5-page limit refers to your analysis. The page limit does not include the reference page, the 5-forces diagram, nor a title page. If you prepare any supporting analysis that can be shown in an appendix page. So, you have 4 to 5 pages available for your written analysis.
· Introducing and describing the company (what it does, key products, markets, distribution) and the industry (key competitors, market size) should be succinct, no more than a half a page. Dedicate approximately 1/2 page introducing the company and it's industry. Beyond that don't spend much time or space describing basic info about the company. For example, providing the history of the company is not relevant to the model.
· The bulk of your writing should be specific to the model as it applies to your company, evaluating each of the five forces thoroughly. Assume the reader is a business person who has a basic knowledge of the company/industry.
· Your analysis should inform the reader of those aspects of the business and industry relevant to each of the five forces. For example, if sales figures are needed to establish the company's position in their industry, use that information in the industry competitors (rivalry) force.
· Use outside references. Key analysis points are to be referenced. As master’s-level business students it is expected that you will utilize sources beyond the company website, the Porter article itself, and sites like yahoo finance. You can use these sites but are strongly advised to not limit yourself to them.
· Thoroughly analyze each of the five forces. The Porter article gives you criteria and examples for each force that can be investigated as you prepare your analysis. Pick two or three for each force and use these to guide your paper.
· The 1-page model should be prepared after you complete your paper. It is nothing more than a visual, concise representation of your analysis. It does not have to be fancy. It does have to be clear and represent your analysis. Use exhibit 2.7 or the model in the Porter paper as your guide. Label each force as high or low, based on your analysis. Insert three to four (max) key bullet points related to each force into the five boxes in the model.
· Proofread your paper. Spelling, grammar, and APA.
BBA 4951, Business Policy and Strategy 1
Course Learning Outcomes for Unit III
Upon completion of this unit, students should be able to:
3. Analyze external and internal audit processes.
9. Assess the strategy evaluation process.
Reading Assignment
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Unit Lesson
External Assessments
During this unit, we will explore the factors that impact an internal and external assessment. Let us begin with
the external assessment. To effectively develop a successful strategic plan, the organization must be aware
and adapt to the external environments. These environments include identifying and incorporating .
Here is the brief overview of this cumulative Session Long Project (
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A Start-Up or Franchise? Why Not the Bests of Both Worlds?
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How to choose a great business name.
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Complete dd ex4
The document discusses several topics related to starting and running a business:
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2) Setting up a human resources division and sample interview questions to assess a potential employee's interests, qualifications, contributions, thoughts on the business, and self-promotion.
3) Dividing responsibilities among partners such as sales, design, customer service, competition research, finances, and product development.
4) After-sales service including fixing products within a year, regular checks, simple explanations, and discounts on new purchases for previous customers.
5) Market research methods like highlighting unique selling points in advertising
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Business PaperDescriptionThe business analysis paper sh.docx
Business Paper
Description:
The business analysis paper should focus on the use of information systems within a company of your choice. You should pick a company for which information systems played a key roll in making that company successful, and the paper should focus on how information systems contributed to that success. Your paper should answer the following areas:
· Industry Profile: What is the industry? What value does the industry provide to its customers?
· Include an analysis of the competitive landscape of the industry in terms of the Porter Competitive model. You will learn about Porter's 5 forces early in the quarter. Your paper should discuss each of the five forces that effect the competitive landscape of your company's industry. Discuss why each of the forces plays a strong or weak role in the industry and give evidence to support your argument.
· Be careful to define the industry correctly. To do so, ask the question "with whom does your company compete?" Be careful that the definition is not too narrow. For instance, Charles Schwab is a discount broker and they obviously compete with other discount brokers like Quick and Reilly and Fidelity. But, they also compete against full service brokers and deep discounters. There is also a risk of defining the industry too broadly. For instance, total retailing in the U.S. is over $2 trillion a year. This includes everything that is sold to a consumer--groceries, automobiles, fast food, clothing, etc. There are sub-sections to the retail industry and these provide a better definition since they are consistent with the criteria cited above regarding who companies compete against. Automobile dealers do not compete with McDonalds or Safeway.
· Company Profile: What business is your company in, and what value does it provide its customers. In what ways is it different than its competitors? How has it's history shaped what it can offer its customers?
· Information Technology: How does the company use IT to support or enable its business processes and competitive strategies? What technologies in particular does it use? Does the company use existing technologies,develop its own technology, or some combination of both? How much of the company’s success do you attribute to its use of IT and/or the company’s early adoption of IT into their business processes? Is it used to enhance or differentiate their product, reduce costs, or both?
· Leadership: Who are/were the key leaders of the company? What decisions did these leaders make, in particular decisions relating to the deployment of IT? What opportunities did they identify that helped make their company what it is today.
· Market and Financial Performance: What is the company’s revenue and profit, and how has it evolved over the years? How does the company’s performance compare to its competitors? You may also want to include other industry specific measures of performances, like cost per available seat mile (CASM) for airlines or sales ...
5 Questions you should ask before commissioning a brand identity
Whether you’re a budding start-up currently without a logo, or a more established business looking for a brand re-fresh, there are five main topics that you should consider, ideally before commissioning a new identity.
Kahraman Name Mucahid KahramanEnglish II18 May 2018Compos.docx
Kahraman
Name: Mucahid Kahraman
English II
18 May 2018
Compose a response to your research topic question
Directions:Type your original topic, the one you chose from the list of fifteen choices, posed as a question, here: “Does Technology make us more alone?”
Next, compose your answer to this question WITHOUT LOOKING AT YOUR RESEARCH. Just write your own ideas. Convince me of your answer to this question by taking a stand and arguing your point WITHOUT DATA. Just use your major ideas. Due Monday at the end of the class period.
Your answer goes here:
Running head: CONDUCTING AN ORGANIZATIONAL ASSESSMENT 1
CONDUCTING AN ORGANIZATIONAL ASSESSMENT 7
Conducting an Organizational Assessment
Frances Gammons
Argosy University
Conducting an Organizational Assessment
Introduction
The internal and external business environment are essential to any organization as the success of the business heavily depends on them. The reason is that these are the factors that have a direct impact on the company and hence can either support or paralyze the operations of the company. The internal environment of a company is made up of different aspects which include; company policies, organizational structure, culture, employees, and the management in place. On the other hand, the external environment are factors outside the company but has a direct impact for instance; the government, society, customers, suppliers, competitors, and technology. The Bed Bath and Beyond (BBBY) is an American publicly traded company in the NSE and was established in 1971. The company deals in the designing and production of home products primarily for kitchen, dining, bathroom, and bedroom. The company has well established retail outlets in other countries like; Mexico, Canada, and Puerto Rico. Despite the success that the company has managed to achieve in the course of its existence, it is the ultimate goal of the company to become more competitive in the market and achieve all the set long-term goals. For this desire to be a reality, it is crucial to review the internal and external environment of the company to determine areas that require improvement. Thus, the essay shall focus on conducting an exclusive assessment of both internal and external environment of the company and provide the management with ample insights on steps that they can take to make the company competitive.
Company’s business strategy and global competitiveness plan
Since the company was established, it developed a business strategy which is to employ and make use of quality human resources skills to make sure that the company designs and manufactures unique products. This is also a strategy that is used as a global competitive plan for the company because the company believes in proper positioning in the global market as the best and exceptional way of becoming competitive globally (Likosky, 2014). The reason is that the home market products is a market that allows indication and creativit ...
Entrepreneurship Week 4 Q4 - Business Model.pdf
The document is a lesson plan on business models that includes learning objectives, activities, and content on different types of business models. It begins with checking attendance and online class rules. The content defines business models, explains their importance, and identifies several types of traditional models including direct sales and franchising models. It provides details on these models, such as describing how direct sales and franchising work, their advantages, and different sub-types under each model. The lesson aims to help students understand, identify, compare and create different business models.
I have to answer these questions for my professor. Please use your.docx
I have to answer these questions for my professor. Please use your own words to answer these questions.
· 1- How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
· 2-You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company's marketing strategy? Explain why.
· 3-What measurable benefits are companies deriving from their investments in the Web 2.0 technologies, both internal and external?
· 4-What impact do you think would happen to the company that makes the Big Green Egg if they had an extensive ad campaign?
· 5-You mentioned that the Internet has opened up a wider range of target markets and customers for companies. By doing so, these companies have also entered a media that has many more competitors selling the same products as other companies. What can these companies do, marketing-wise, that would differentiate their products or services to attract customers to their web sites?
· 6-Facebook has exploded in the web marketing business recently and there is no end in sight. Do you think that marketing people browse personal posts to determine what kind of preferences that a person has and then target that person with a product that matches?
· 7-Technology now has the capability to advertise and promote products world-wide. What kind of problems or challenges does this bring to marketing managers to be able to sell their products to difference cultures, languages, etc.?
· 8-What would you look for in establishing the distribution channels in China? What do you suppose the obstacles would be?
Please reword this paragraph in your OWN WORDS. DO NOT COPY from any websites please.
9-This video was very interesting. One key point that stood out was how the gentleman believed strongly about marketing. He did not put all of his focus on the product. While the product is important, the marketing was more significant. At one point he was putting 50% of sales back into marketing. It does make since. Businesses have to know how to appeal to customers and understand what is going to make them happy. Up until 2013, my employer did not have a huge marketing plan. A lot of our business was from word of mouth, but there came a point where we were sort of stagnate. We were not able to compete with the bigger competitors. We put a lot of money into marketing in the form of brochures, marketing package, and website. Over the last two years, business has more than doubled
5-
I have to answer these questions for my professor.
Please use your own
words to answer these questions.
o
1
-
How has technology affected marketing? What types of new technologies are
organizations u.
Social media policy sample
Organisations that are formally or informally participating in social media should have a robust, organic social media policy in place. This is just a quick example and sample for you and your company to start to organise your own Social Media policy.
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Week 6 OverviewThis is your last week of class and a Final Paper.docx
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Here is the brief overview of this cumulative Session Long Project (
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Create a More Engaging and Human Online Learning Experience
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Wahiba Chair's Talk at the 2024 Learning Ideas Conference. Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
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This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Your Skill Boost Masterclass: Strategies for Effective Upskilling
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How to Create a More Engaging and Human Online Learning Experience
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Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
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spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
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Marketing and Strama Linkage
- 1. www.josephdeungria.com MARKMA – STRAMA LINKAGE As shared by Prof. Frank Roa During Prof. De Ungria’s Marketing Management classes
- 2. www.josephdeungria.com This is a compilation of ideas shared by Prof. Frank Roa in 1 of Prof. De Ungria’s marketing management classes (2011). Prof. Roa’s views on the Strama are based on his decades -long experience as a Strama professor. His views may be different from other Strama Professors. Also, Strama policies and views may change over time. Professor’s Note
- 3. www.josephdeungria.com 1. In practice, company strategies are generally marketing oriented. 2. Author Fred R. David’s general strategic concept is marketing oriented. 3. Majority of 13 suggested strategies in his book are marketing actions 4. Both STRAMA and MARKMA are within same year 5. Historically (since 1998), majority of strama paper have been written with marketing objectives Marketing-STRAMA linkage
- 4. www.josephdeungria.com 1. Local, stand alone business organization 2. Two or more years in business operation (live and legitimate) 3. Business worth at least P5 million (total resources or volume) 4. Operates with at least 5 employees (not outsourced) 5. Not a government agency (eg BIR) or international institution (ADB, WHO) 6. Not the Ateneo university Selecting a subject company
- 5. www.josephdeungria.com Be aware of timelines! DAY 1 = 1st calendar day after the end of class Deadline for submitting draft: DAY 30 (professor to consultant) DAY 31 to 60 -BUT, penalty = -0.5 to paper grade not transcript grade DAY 61 – see you next term; re-enroll Deadline for presentation/ defense: 90 days -defense DAY 121- Re-enroll in strama class Re-oral is not covered by 120 days Must submit financial statements, with 3 year forecast
- 6. www.josephdeungria.com Where to Research? 1. SEC 2. NEDA 3. BSP 4. DTI 5. BOI 6. NSO 7. DOLE DOH DOT
- 7. www.josephdeungria.com FAQ 1: Permit needed? Do you need to get written permission from the company you are writing about (Some companies don’t want to give this. Some company officers are hesitant to sign the authorization)? – Not necessary You can ask your professor to note request letter for information (for academic purposes)
- 8. www.josephdeungria.com FAQ 2: Data confidentiality Some companies allow their companies to be the topic but don’t allow actual data to be used (for confidentiality reasons). Can we mask data/ company name and just reveal the actual numbers and name to the strama adviser and the strama panel? Must be revealed to the professor Your strama report is a clean copy that will go into the archives for 5 years (not open for public research)
- 9. www.josephdeungria.com FAQ 3: Same company? Over the years, many students have written strama papers for may companies. Can we write a new strama paper for the same company. What should we avoid? Not for the same company within 1 year since you might be charged with plaigiarism. Let the professor handle this if students from same company. (same info about company is ok)
- 10. www.josephdeungria.com FAQ 4: Company or brand? Jollibee has many products and many formats. What’s the difference in writing a strama paper for Jollibee, for Jollibee Chicken joy or a Jollibee outlet (EDSA cor. Roosevelt Ave.)? Strama is for companies/ SBUs not for products. Discuss with professor as they may find some leeway. You can talk to company about their strategy but not be limited to the strategy.
- 11. www.josephdeungria.com FAQ 5: Various concerns… Get data vs 3 competitors Shared service ok? Extrapolate local data If limitations on data (say only available is 2009, no data on trends), then extrapolate Strategy is directional and forward looking. Govt corporations is ok (tourist hotels)