The document discusses content re-purposing and provides tips for doing so effectively. It defines content re-purposing as reworking existing content into new formats like slides, videos, audio, social media posts, and more. The key is to first create an outline extracting the main points, then repurpose that outline into various formats while promoting the content and measuring results. Repurposing content helps increase visibility, backlinks, and traffic to help prospects learn in different ways.
BriceMcBeth.com Content Shortcuts for ConversionsBrice McBeth
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
This document provides guidance on writing effective landing page copy by outlining four foundational principles:
1. Start with defining a single, clear goal for the landing page and work backwards by addressing objections and anxieties visitors may have that could prevent them from completing that goal.
2. Consider how awareness of the offer dictates the appropriate length of the page - shorter for low awareness, longer for high awareness.
3. Avoid trying to write the page all at once and instead focus on one element at a time such as the headline or call to action.
4. Tailor the length and depth of information provided based on the level of awareness the target audience has of the offer being promoted on the landing
This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
This document provides best practices for content marketing targeted at small and medium-sized businesses (SMBs). It discusses the importance of creating high-quality, engaging content and outlines strategies for different content types, including blogs, videos, infographics, press releases, and social media. It emphasizes automating content creation through a detailed content marketing calendar that plans promotional themes, events, and the publishing of various content pieces over time. The goal is to engage customers and drive traffic to business websites through a consistent, strategic content marketing approach.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
This document summarizes a presentation about creating content pillars for SEO. It discusses how search engines and user behavior have changed, requiring a new approach to content strategy focused on building comprehensive content pillars around core topics. It then outlines the 7 steps to reverse engineer a content pillar: 1) choose a core topic, 2) identify subtopics, 3) create blog posts, 4) assemble content into a downloadable offer, 5) build a resource page, 6) link relevant content, and 7) create access to the page. An example of creating a text analysis content pillar for a company called Etuma is provided.
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
BriceMcBeth.com Content Shortcuts for ConversionsBrice McBeth
In this one-day workshop, Brice provided his proprietary strategies, content & tools that can get you THINKING BIG about your next content projects! In this highly-interactive coaching session, we discussed:
1. How to more quickly and effectively write blog content
2. The hidden costs of a traditional SEO strategy
3. How to ensure that your content produces an optimal ROI
4. Brice's 7 Step Shortcut Process for Content Development that turns secondary content into primary content.
5. Brice's checklist for guaranteeing eyeballs from ideal clients
6. How to leverage proven networks for your content to create content equity!
Learn more about Brice McBeth's workshops at BriceMcBeth.com!
This document provides guidance on writing effective landing page copy by outlining four foundational principles:
1. Start with defining a single, clear goal for the landing page and work backwards by addressing objections and anxieties visitors may have that could prevent them from completing that goal.
2. Consider how awareness of the offer dictates the appropriate length of the page - shorter for low awareness, longer for high awareness.
3. Avoid trying to write the page all at once and instead focus on one element at a time such as the headline or call to action.
4. Tailor the length and depth of information provided based on the level of awareness the target audience has of the offer being promoted on the landing
This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
This document provides best practices for content marketing targeted at small and medium-sized businesses (SMBs). It discusses the importance of creating high-quality, engaging content and outlines strategies for different content types, including blogs, videos, infographics, press releases, and social media. It emphasizes automating content creation through a detailed content marketing calendar that plans promotional themes, events, and the publishing of various content pieces over time. The goal is to engage customers and drive traffic to business websites through a consistent, strategic content marketing approach.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
This document summarizes a presentation about creating content pillars for SEO. It discusses how search engines and user behavior have changed, requiring a new approach to content strategy focused on building comprehensive content pillars around core topics. It then outlines the 7 steps to reverse engineer a content pillar: 1) choose a core topic, 2) identify subtopics, 3) create blog posts, 4) assemble content into a downloadable offer, 5) build a resource page, 6) link relevant content, and 7) create access to the page. An example of creating a text analysis content pillar for a company called Etuma is provided.
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
Standing out in a crowded room jon klubnik marketing your small businessJon Klubnik
The document provides tips and strategies for various inbound marketing tactics, including blogging, social media, videos, and content creation. Some key points discussed are:
- The importance of defining the target audience and creating content that will attract and engage them.
- Establishing systems for lead generation, qualification, and maximizing client value through ongoing communication.
- Best practices for effective blogging including setting a publishing schedule, writing catchy headlines, and focusing on quality over quantity of posts.
- Leveraging platforms like Facebook, Twitter, LinkedIn, and YouTube to build communities and promote content and brands.
- Using SlideShare and creating whitepapers/eBooks to establish thought leadership and boost
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
Blogging can provide several benefits to companies including building team mentality, helping employees stay knowledgeable, becoming a trusted resource, increasing website traffic and business metrics, and being cost effective. However, some companies resist blogging due to concerns that it takes away from other duties, a desire for extensive review and approval of posts, legal review requirements, ensuring all topics are sufficiently covered, and consistency in brand voice and style. Setting an editorial calendar, style guide, internal linking strategy, and pre-approving topics can help address these concerns.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...Doyle Buehler
This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
Vinishyaa Sugumar is a graphic designer from Kuala Lumpur, Malaysia who has been passionate about design since a young age. Some of her accomplishments include designing a magazine cover, creating a font, illustrating a book, and leading a design team. She founded her own design business at age 16 and has since worked on projects for clients including designing logos, marketing materials, and album covers. Vinishyaa aims to create thoughtful yet simple designs that help businesses communicate effectively.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Topic clusters involve grouping related content around a core "pillar page" on a topic. The pillar page and related "cluster pages" link to each other to help search engines understand the context. Effective topic clusters are built around user needs, contain different keyword types like navigational, transactional, and informational keywords, and have clearly defined pillar and subtopic pages. Metrics like links, traffic, and rankings should be tracked to measure performance over time.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This document provides strategies for succeeding with social media and content marketing. It discusses establishing guidelines for publishing content, building buyer personas, creating cornerstone and connection content, optimizing videos and social media profiles, and turning existing content like blog posts and presentations into new formats like tweets, infographics, and books. The document emphasizes constantly repurposing content in new ways to reach different audiences and generate fresh interest.
Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle...Doyle Buehler
Doyle Buehler gives a presentation on social selling. He discusses how social media is not about likes, cute pictures or engagement, but rather about having meaningful conversations to build an online community. The goal is to move this audience into one's own digital ecosystem through delivering value and influencing them, in order to facilitate conversions and sales. Buehler provides tips on defining goals and metrics, setting up marketing funnels, creating landing pages, running social media ads, and monitoring performance.
The document provides 34 tips and tricks for planning and creating content. It begins with an introduction and table of contents. The tips are organized into sections on planning, writing, and design hacks. Some of the planning hacks include creating a headline swipe file for topic inspiration, turning client questions into content topics, and using tools like Google Alerts and Evernote to organize content ideas. The writing hacks provide advice like always starting with a working title, keeping a dictionary handy, and listening to classical music while writing. The document concludes with pointers on design hacks and additional resources.
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
This document discusses strategies for overcoming content chaos and improving content marketing efforts. It recommends assessing principles and priorities, mapping the current content ecosystem, prioritizing critical issues, and engaging stakeholders in the business. The key is to gain alignment on goals and principles, understand dependencies and challenges, and create a plan with milestones and ownership. Rather than just arguing for more content, the approach is to build a case for doing content marketing strategically and effectively.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Everything you need to know about Internet MarketingDarren Pace
The document outlines the 6 core stages of an internet marketing plan: 1) create a keyword strategy, 2) optimize a website for SEO, 3) create exceptional content, 4) promote content through blogging, email, and social media, 5) convert website traffic to leads and customers, and 6) analyze and refine the marketing strategy. It emphasizes keywords, creating educational, informative and entertaining content, promoting content through various channels, focusing on conversions, and continuously measuring and improving results. The presentation concludes by advising attendees to tackle each marketing tactic step-by-step to make internet marketing more manageable.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
Standing out in a crowded room jon klubnik marketing your small businessJon Klubnik
The document provides tips and strategies for various inbound marketing tactics, including blogging, social media, videos, and content creation. Some key points discussed are:
- The importance of defining the target audience and creating content that will attract and engage them.
- Establishing systems for lead generation, qualification, and maximizing client value through ongoing communication.
- Best practices for effective blogging including setting a publishing schedule, writing catchy headlines, and focusing on quality over quantity of posts.
- Leveraging platforms like Facebook, Twitter, LinkedIn, and YouTube to build communities and promote content and brands.
- Using SlideShare and creating whitepapers/eBooks to establish thought leadership and boost
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
Blogging can provide several benefits to companies including building team mentality, helping employees stay knowledgeable, becoming a trusted resource, increasing website traffic and business metrics, and being cost effective. However, some companies resist blogging due to concerns that it takes away from other duties, a desire for extensive review and approval of posts, legal review requirements, ensuring all topics are sufficiently covered, and consistency in brand voice and style. Setting an editorial calendar, style guide, internal linking strategy, and pre-approving topics can help address these concerns.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...Doyle Buehler
This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
Vinishyaa Sugumar is a graphic designer from Kuala Lumpur, Malaysia who has been passionate about design since a young age. Some of her accomplishments include designing a magazine cover, creating a font, illustrating a book, and leading a design team. She founded her own design business at age 16 and has since worked on projects for clients including designing logos, marketing materials, and album covers. Vinishyaa aims to create thoughtful yet simple designs that help businesses communicate effectively.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Topic clusters involve grouping related content around a core "pillar page" on a topic. The pillar page and related "cluster pages" link to each other to help search engines understand the context. Effective topic clusters are built around user needs, contain different keyword types like navigational, transactional, and informational keywords, and have clearly defined pillar and subtopic pages. Metrics like links, traffic, and rankings should be tracked to measure performance over time.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This document provides strategies for succeeding with social media and content marketing. It discusses establishing guidelines for publishing content, building buyer personas, creating cornerstone and connection content, optimizing videos and social media profiles, and turning existing content like blog posts and presentations into new formats like tweets, infographics, and books. The document emphasizes constantly repurposing content in new ways to reach different audiences and generate fresh interest.
Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle...Doyle Buehler
Doyle Buehler gives a presentation on social selling. He discusses how social media is not about likes, cute pictures or engagement, but rather about having meaningful conversations to build an online community. The goal is to move this audience into one's own digital ecosystem through delivering value and influencing them, in order to facilitate conversions and sales. Buehler provides tips on defining goals and metrics, setting up marketing funnels, creating landing pages, running social media ads, and monitoring performance.
The document provides 34 tips and tricks for planning and creating content. It begins with an introduction and table of contents. The tips are organized into sections on planning, writing, and design hacks. Some of the planning hacks include creating a headline swipe file for topic inspiration, turning client questions into content topics, and using tools like Google Alerts and Evernote to organize content ideas. The writing hacks provide advice like always starting with a working title, keeping a dictionary handy, and listening to classical music while writing. The document concludes with pointers on design hacks and additional resources.
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
This document discusses strategies for overcoming content chaos and improving content marketing efforts. It recommends assessing principles and priorities, mapping the current content ecosystem, prioritizing critical issues, and engaging stakeholders in the business. The key is to gain alignment on goals and principles, understand dependencies and challenges, and create a plan with milestones and ownership. Rather than just arguing for more content, the approach is to build a case for doing content marketing strategically and effectively.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Everything you need to know about Internet MarketingDarren Pace
The document outlines the 6 core stages of an internet marketing plan: 1) create a keyword strategy, 2) optimize a website for SEO, 3) create exceptional content, 4) promote content through blogging, email, and social media, 5) convert website traffic to leads and customers, and 6) analyze and refine the marketing strategy. It emphasizes keywords, creating educational, informative and entertaining content, promoting content through various channels, focusing on conversions, and continuously measuring and improving results. The presentation concludes by advising attendees to tackle each marketing tactic step-by-step to make internet marketing more manageable.
Book a free digital marketing consultation ($200 Value): http://bit.ly/2HuOx80
Call Us: (888) 846-4937
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Subscribe to Our YouTube Channel: https://bit.ly/39X8nEJ
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
1. The document provides guidance on developing effective content, creative, and landing pages for LinkedIn's Lead Accelerator program to optimize lead generation.
2. It recommends setting clear goals, understanding the target audience, and mapping content to different stages of the buyer's journey. Content should be repurposed from existing assets and aligned with audience segmentation.
3. Creative should have clear calls-to-action and be tailored to different audiences and channels. Landing pages should provide valuable information and capture important form fields while keeping the user experience seamless. Testing and optimizing the program is also emphasized.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
This document discusses 13 ways to repurpose content, including creating infographics, pins for Pinterest, social media ecosystems, publishing on platforms like Medium and LinkedIn, slideshow presentations, emails, case studies, ebooks, downloadable PDFs, videos, podcasts, quizzes, apps, and more. It emphasizes maximizing the value of content by stretching each piece into multiple formats and shares tips for each repurposing method. The overall message is that repurposing content is a key part of an effective content marketing strategy.
This document provides an overview of how to use LinkedIn for business purposes. It discusses who should use LinkedIn, how to optimize your own LinkedIn profile, how companies can use LinkedIn pages and advertising, and how to create effective LinkedIn ads. The document also highlights statistics about LinkedIn professionals and promotes additional training webinars from Blytheco on using other social media platforms like Pinterest for business.
This document discusses content marketing and provides tips for effective implementation. It defines content marketing as marketing that creates and distributes helpful, relevant information to attract and engage customers. The key aspects of content marketing include developing personas of the target audience, creating an editorial calendar to plan content, and publishing across multiple channels. The goals are to shift from merely promotional content to providing useful information that builds trust and positions the company as a valued resource.
6-Step Guide to B2B Content Marketing that WorksBlack Marketing
This 6-step guide outlines how to develop an effective B2B content marketing strategy:
1. Develop a strategy and mission statement by defining goals, objectives and target audiences.
2. Identify buyers and develop buyer personas.
3. Research popular topics and questions from target audiences.
4. Create a mix of content types on an editorial calendar.
5. Amplify content organically through SEO and employee/influencer promotion, and paid promotion.
6. Analyze performance and optimize the strategy based on metrics.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Demand Generation: Best Practice MethodsMonique Lees
What makes one landing page better than another? Learn to apply a critical eye to landing page design with this Best Practice Methods presentation.
From page formatting, to copy writing, CTA and imagery design, I share some of Unbounce Co-Founder Oli Gardners' top tips for creating engaging, high-converting landing pages.
I also demonstrate how Aamplify (www.aamplify.partners) are applying these methods with examples from three recent client campaigns.
Take a look and start applying some of these to your next digital marketing campaign.
Thanks to PlanPro, Certus Solutions and Frog Recruitment for allowing us to reference their content in this presentation.
PlanPro: http://planpro.co/
Certus Solutions: http://certussolutions.com/
Frog Recruitment: https://www.frogrecruitment.co.nz/
Building effective landing page and Calls-to-action for conversionAyushma Pandey
Learn about landing pages and calls-to-action (CTAs) and their importance in conversion. My presentation gives you the basics of landing pages and CTAs. I will be sharing slides focused on the two soon.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
Why should your accounting or advisory firm do blogging? Where does blogging fit into your overall marketing approach? How do you measure its effectiveness? What results are firms getting?
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Joe Pulizzi said content is “compelling
information that informs, engages, or
amuses”
Simply put, Content is information that
provides a benefit to the person who
consumes it.
SEEGER CONSULTING INC.
What is content?
3. • product content
• sales content
• customer-service content
• event content
• marketing and campaign content
• advertising content, etc.
SEEGER CONSULTING INC.
Content is everywhere.
4. How many of you blog?
Have a podcast?
Speak? Do Interviews?
Guest Post?
WHY do you do these things?
SEEGER CONSULTING INC.
Content for small business.
5. Lee Odden and Top Rank Marketing defines
content marketing as a “strategic
marketing technique that aligns business
and consumer information needs with
relevant content.”
SEEGER CONSULTING INC.
Content Marketing
6. How many of you publish your blog on SM?
Promote Podcasts to your audience?
Promote your Speaking? OR Interviews?
OR Guest Post?
WHY SHOULD you do these things?
SEEGER CONSULTING INC.
Content Marketing for business.
13. Based on BuzzSumo research:
• Of 100M articles, Median shares in 2017 = 4 vs 2015 = 8
• Only 5% of content gets more than 343 shares
SEEGER CONSULTING INC.
Content Trends 2018
24. What is Good Content
• Evergreen
• Focused to the Buyers Journey
• Provides benefits to the Buyer at that
stage of the Journey!
SEEGER CONSULTING INC.
27. Flywheel Marketing
Create great content.
Create Content
80/20 rule. Spend 80% of your
time promoting.
Publish and Promote Content
Measure what is working.
Allow time to build momentum.
Measure and repeat
• Coined by Jim Collin’s in the book
“Good to Great”.
• A flywheel is a mechanical device that
generates and stores energy. Building
Momentum over time.
• All marketing succeeds through
MOMENTUM.
• Content Re-purposing is a dynamic
part of a Flywheel marketing strategy.
28. Flywheel Marketing
Blog
Posts
Outline
Re-
Purpos
e #1
Re –
Purpose
#2
Measure
results
Start with a pivotal piece….
Find Key Points
First re-purpose – Know where your
audience is.
Second re-purpose – Pick another audience
potential
Measure Results – Tweak the process or
Test another platform
29. CREATEMEASURE
PROMOTE
Hub & Spoke Methodology
Promote to convert contacts
in the buyer journey.
Set goals for each piece and
measure accordingly.
Content Strategy
30. Hub & Spoke Content
Sub-
topic 6
Sub-
topic 1
Sub-
topic 2
Sub-
topic 3
Sub-
topic 4
Sub-
topic 5
• Know you prospects
journey.
• Map all the touch points
needed.
• Plan & Measure your
success for each product
& sales opportunity.
• Focus your content
creation and marketing
to lead to every sales
opportunity.
Main
Topic
31. 1:1SALESAGENTS
PASSIVE
In person selling, or with a
strategy call.
Passive sales, Ecommerce, or
a membership site.
Through third parties, agents,
affiliates, etc.
Sales Strategy
33. Start Where you are At:
• Use existing content
• Do a content audit - client journey - gaps
• Blog post
• Guest Post
• Article
submissions
• Podcasts
• Speaking
events
• Interviews
• Webinar
• Speaking
events
• Workshops
Written Audio Video
34. Re-purpose Example!
Blog
Outline
Slide Deck
Video
Audio
Social Media
Write an Anchor post. Then write complimentary posts that link back to
the HUB or Anchor post.
Use the outline to create points from the post.
Create in PowerPoint, Google Slideshow, or similar.
Record as a webinar or with Screen Share software.
Extract this from the video or read the post out load.
Create cards and images from the outline.
35. Starting Point
Blog
Write an Anchor post. Then write complimentary
posts that link back to the HUB or Anchor post.
• Internal Linking
• Promote
• Measure the success of the post
Or select an existing post that meets the
repurposing criteria
• Evergreen
• Focused on Buyers Journey
• Provides benefits to the Buyer
36. Blog Benefits
Blog
• Easiest method of creating awareness.
• Can be done on your own schedule.
• Can be made Evergreen.
• Creates Authority and Trust.
• Helps prospects get to know you.
• Boosts SEO.
• Connects people to your brand.
• Builds your email list.
• Builds connections and relationships.
37. Master Each step before moving on!
Blog Slideshare
https://www.slideshare.net a presentation slide sharing site.
39. Steps to Re-Purposing
Outline
Extract Key Points into a text file
• No more than 10-15 words per sentence
• Aim for no more than 25% of the text form the
post.
• Edit for IMPACT statements.
• Tap into emotion, with either words or images
• Use Bucket Brigades
• KEYWORDS MATTER
Select Images that work with each of those
sentences.
• When using free images – use Attribution
40. Bucket Brigade….
Outline
Joanna Weibe, Copyhackers : “the bucket brigade
technique is a way to get people to keep reading
what you’ve written.”
Example….
… nothing was ever closed up. Right?
Do you want to learn how to … ?
So you want to … ?
Want to know more about … ?
Have you ever wondered why … ?
Bucket brigade can be openers or Transitional
copy…..
41. Bucket Brigade….
Outline
Brian Dean … “Bucket Brigades are words and
phrases that keep people on your page.”
Bottom line: whenever you have a section where
someone may get bored and leave, add a Bucket
Brigade.
https://backlinko.com/seo-copywriting
42. Call To Action….
Outline
• Must be specific
• Must TELL THEM WHAT YOU WANT THEM TO
DO!
• Moves contacts through the buyer journey
map.
• Make it congruent with the post and the
platform.
https://backlinko.com/seo-copywriting
44. Slide Deck
Slides
Each tool works slightly different, but PowerPoint,
Presi, Keynote, or Google Slideshow are all good
options.
PowerPoint - On the
Home tab, select the
down arrow on the New
Slide button. At the
bottom of the menu that
opens, select Slides from
Outline.
45. Slide Deck
Slides
If you have a branded template that you use for
most presentations, then you can use this here.
• BUT stick to the basic of font, logo, etc.
• Don’t overuse templates as they are not built
to evoke emotion.
• You create a blindness if the same item
appears too often.
• YOU want this to stand out and still be
congruent!
• Slides are Visual – make yours appealing.
46. Slide Deck
Slides
Spend extra time on the slide cover – this must grab
attention and be noteworthy.
• Headings are meant to have impact!!!
• Emphasize words with color. Don’t be shy here, just
remember to be congruent.
• Use images to evoke emotion. People take action
on what they feel more than what they see or read.
Make them feel something.
• Slides that stand on their own can also be
repurposed to Pinterest, Facebook, etc.
• These slides must be edited to include your CTA
47. Slide Deck
Slides
Include a CTA slide at about 60% through the slide
deck.
• Not everyone will finish your slides, but you want
them to see the CTA.
• Make it fit naturally into the presentation.
• Have another at the end of the presentation.
• They don’t have to be the same CTA.
48. Slide Deck
Slides
Make your slide CTA clickable and TELL THEM TO
CLICK THEM!
Click here on this button
to get access NOW!!
49. Slide Deck
Slides
• Provide actionable take-a ways from the slide deck.
• Triple check SPELLING, punctuation and GRAMMAR
• This piece of content is the most likely to be
embedded into someone else's site – Spend the
time making sure they want to have it there!
• Name your file carefully as the filename becomes
the URL for your Slideshare. (remember keywords)
• Keywords are important, but no one will click on a
boring title.
• Upload your presentation to SlideShare.
50. Slideshare Tips & Tricks
Slides
• Slideshare allows you to re-upload a presentation
if you want to update information, change a CTA
or just change it.
• You can embed:
• YouTube videos, livestreaming videos, Audio
files, PDF’s, documents and Infographics and a
real time feed of your blog into a Slideshare.
• Make sure your font is LARGE enough to read on
Mobile devices.
• Content FLOW will keep people engaged.
• Strive for clarity.
51. Slideshare Tips & Tricks
Slides
• Save your Presentations as PDF so that when
others save your presentations, they are not
editable.
• Open your PDF to make sure the links and fonts
look right before uploading.
• Reduce the PDF size again to speed uploading,
viewing and downloading.
• Add tags, descriptions, allow downloads and Set
to Public. Remember to use Keywords here.
• Share this on your social profiles.
52. Slideshare Tips & Tricks
Slides
• Allow for downloads and slide clipping – as long as
you have a great CTA embedded into the
presentation. Downloads get shared and this is
good for you.
• An option is to use the Slideshare as an opt in….
Enter your email address here and I will email you
a copy of the presentation. A lot more
maintenance, but manageable with the right
systems.
53. Slideshare Tips & Tricks
Slides
• Slideshare will transcribe your presentation, so
include keywords in the text.
• Tags increase search ability by up to 30%,
according to Slideshare.
• How to Optimize Your SlideShare Deck for More
Exposure
• 10 Actionable SlideShare Tips for Maximum
Results
54. Slideshare Benefits
Slides
• Reuse these in any business presentation.
• Slides are ready made images for sharing on social
media.
• Has a over 60 million followers and is owned by
Linked In.
• Popular slide decks get featured. See SlideShare
Traffic Case Study - From 0 to 243,000 Views in 30
Days
• High Domain Authority back link
55. Video
Video
• Use the outline or slide presentation as talking
points for a live stream or webinar and record
these.
• Use Screen Capture software and a good
microphone to talk through your presentation.
(see resources for recommendations)
• Or Convert your PowerPoint with an online
program like Online Convert.
• For short videos directly from you blog posts; use
Lumen5 - Automated video creation with A.I.
56. Video Benefits
Video
• Video Builds trust – people can see and hear you.
• Google loves Video “…you are 53x more likely
show up on page 1 of Google if you have a video
embedded on your website…” Moovly
• B2B and B2C marketers worldwide name video as
a top 3 most effective social media marketing
tactic.
• 52% of marketing professionals worldwide name
video as the type of content with the best ROI
57. Audio
Audio
• There are free (and paid) online tools for
extracting Audio from video. (listed in resource
slide)
• You can also record a separate audio file if you
want the practice.
• TIP: Get a good microphone. People hate to listen
to a bad recording.
58. Audio Benefits
Audio
• Transcribed Audio is highly SEO ranked
• An IAB and Edison Research study found that 65%
of podcast listeners are more likely to purchase a
product endorsed in a podcast.
• Audio opens your reach to the visually impaired
audience.
• Repurposing blog posts as podcasts extends your
reach exponentially.
• Audio files are easier to play, load and store.
• Easier to listen to while commuting.
• Re-purposing as an Audiogram increases shares.
59. Social Media
Social
• Slides are images = Great Social media posts.
• Slides are great images for internal link building.
• Edit the images to ensure each has a CTA and your
branding when using slides for Social media.
• Images can be shared multiple times across
multiple platforms.
• Social Media posts can be scheduled out in
advance.
• Extract quotes from your post to use in Social
Media.
• Use as “Click to Tweet” embedded into blog posts.
60. Social Media
Social
• Use Lumen5 to quickly turn your blog post into a
video for social media.
• Canva has free social media templates for most
platforms.
61. Social Media Benefits
Social
• Visibility increases brand awareness.
• Contacts take up to 8 touch points to connect with
your message.
• Flexible enough to be re-used and planned in
advance.
• Social Media platforms have high Domain
Authority.
• Each post = backlink
62. Other possibilities….
Other
• Infographics or Instructo-graphics.
• Comics
• Memes
• Google sheets downloads
• Lead magnets:
• Check Lists, cheat sheets, guides, Tool list,
Transcripts (Embed a shareable option to get
the bonus download – see resources)
• Email campaigns, challenges, series.
• Create a book from a blog series.
• Do a yearly wrap up or best of the blog series.
63. Other possibilities….
Other
• Create a resource list
• FAQ page with internal links.
• Create a Quiz to gamify and collect additional
information.
• Guest Blogging or speaking based on anything
already created.
REFRESH OLD CONTENT
OFTEN…….
64. How does Repurposing help get traffic?
Backlinks
Visibility
Google Rank
Every piece of
content will link
back to your site.
Get seen where
your audience is.
Domain Authority
of Slideshare,
Facebook etc. is
HIGH.
65. How does Repurposing help prospects?
Learning Styles
Accessibility
Touch points
People consume
different ways.
Be where your
audience is.
With reach and
engagement down,
we need to find
ways to connect.
66. Resources
• MOZ beginners guide to Content Marketing https://moz.com/beginners-
guide-to-content-marketing
• Customer Journey Mapping https://conversionxl.com/blog/customer-
journey-maps/
Tools for repurposing
• YouTube to MP3 Converters:
– https://youtubemp3.today/
– https://youtubemp3org.me/
– https://listentoyoutube.online/
– http://www.ytmp3.net/
– https://y2mate.com/
– https://ytmp3.cc/
SEEGER CONSULTING INC.
67. Resources
Tools for repurposing
• Blog to video, Content Samurai, and Lumen5
• Doodle videos at Videoscribe
• Free Music from YouTube
• Print blog posts to PDF https://www.printfriendly.com/ allows any page to
be printed to PDF
• Infographics: 13 incredible tools for creating infographics
• Images: 13 Stock Video, Stock Image, and Stock Audio Resources for
Creators and Marketers
• Screen Cast software: Screencast, Loom, Or my favorite Screen Cast-O-
Matic where a full license is $15 per year.
• How to use Click to Tweet.
• Create a Facebook Shareable link
• Other share buttons
SEEGER CONSULTING INC.