The document outlines plans for creating an animated logo for the Ben Kende Foundation. The aims are to develop animation skills through tutorials, create an attractive and relevant logo, and fulfill the client's preference for a moving logo. Objectives include creating a fully functioning link from the animation to the website. Research will explore relevant tutorials, logos, and animation styles. The purpose is to create a new face for the Foundation and advertise the website. The client prefers a simple, meaningful, and relevant moving animation in a small banner size. Design ideas include a man running with a rugby ball, sticking figure in a chair standing up and walking, or running and throwing a ball. The clients chose the running man idea.

1. Ben Kende Foundation
Animated Logo
Isabella Kende 11E

2. Research and Planning
Aim, Objectives, Research, Client Profile

3. Aims
 To further develop my animation skills through the use of
tutorials
 To create an attractive and relevant logo
 To fulfill the client’s preference for the logo animation
 To explore the use of Animation through the use of tutorials
 To create a successful and fully functioning animation
 To end up with an animation that turns into a static image
 To create a moving animation to become a logo on its own

4. Objectives
 To have a fully functioning link from the animation to
the website when clicked
 Stick figure sitting in a wheelchair, then standing up and
walking away
 Use skills learned from tutorials to create a more
advanced animation – the walk cycle
 Correct Size and Format of the file – works on all
computers
 Apply skills learned from tutorials

5. Research Objectives
 Find relevant tutorials to create the animation and do
other special features (i.e. adding a link to the
website, the walking cycle)
 Research relevant logos for inspiration – what looks
professional
 Investigate different animation styles and techniques
 Investigate different logo styles and techniques

6. Purpose
 To create a new face of the Ben Kende Foundation
 To create an additional banner/logo to allow people to
get to the website more efficiently (i.e. advertising the
website on another one to increase awareness)
 The logo must symbolize what Ben Kende was like, a
successful, strong and driven rugby player.

7. Client Profile
The clients of our project are the Ben Kende Family. This consists of, Peter
Kende, Jennifer Kende, Natasha Kende, Isabella Kende, and of course Ben Kende.
We have been asked to design and modify the current website, and to make the
whole foundation more worldwide.
We have also been asked to edit the logo and we've come up with a few ideas:
1. We've thought about making an animation as
a logo. Putting a stick figure on a
wheelchair, then making it get up and start
walking away.
This emphasizes that this foundation helps
quadriplegics on their road to recovery.
2. The current logo is of a man holding a rugby
ball. We’ve thought about taking it further and
creating an animated version of this by making
the man throw the ball.

8. Client Preference
Logo style:
 Moving animation
 Size: Small enough to be an eye-catching banner on a website
Design:
 Simple
 Persuasive – meaningful
 Relevant – rugby & paralysis

9. Research
Logo Research, Personal Research, Analysis

10. Logo Research
Other Spinal Chord Injury
Charities
http://heartsinunion.com.au/Welc
ome.html
http://www.spinal-research.org/
http://www.spinal.co.uk/
http://www.aspire.org.uk/
http://www.healthcharities.org/ch
c.asp?sid=16&OrgID=49
http://www.google.com.hk/imgres
?imgurl=http://www.ideen-space

11. Logo Research Analysis
This research is beneficial to me as it gives me a better
idea of what a professional charity logo should look like.
This will help me with the design of my own. The clients
want the logo to be simple and memorable, the logo’s on
the previous slide are a good example of this and so they
will help me development my current design ideas.

12. Personal Research
 Adobe Flash CS4 Tutorial- How to do a Walking Animation
http://www.youtube.com/watch?feature=player_embedded&v=4qOuvtgAkyQ
 List of Tutorials
http://www.good-tutorials.com/tutorials/flash/animation
 Action Script 3.0 Linking and Using Buttons
http://www.youtube.com/watch?v=LUJkqzCM3L4&feature=player_embedded
 Adobe Flash CS4 Tutorial: Button Link
http://www.youtube.com/watch?v=oxWKmfvDERc&feature=player_embedded
 The Walk Cycle
http://flashtrick.blogspot.com/2007/10/walk-cycles-right-way.html
http://animation.about.com/od/flashanimationtutorials/ss/flash29walkcycl.htm

13. Personal Research Analysis
These tutorials have helped me become more familiar
with flash and learn how to do specific tasks that have
been requested by the client (i.e. link to website). It is
also very challenging to do a basic walk cycle so these
tutorials will be a significant help to me when it comes to
making the final logo.

14. Design Ideas
Idea 1
 Man runs with the rugby ball
 Similar to the still logo but made to move
 Link to the website
Idea 2
 Stick figure in a chair, stands up and walks away
 Link to the website
Idea 3
 Stick figure in a chair, stands up, walks away, starts running then
throws a rugby ball
 Link to the website

15. Client Feedback
The clients chose idea 1 – the man running with the ball.
They chose this because “it is simple and memorable”. It
is also a logo that supporters will recognize as it isn’t very
different from the original still version.
They want simple colours (black and white) and graphics
which can be easily translated into various formats such as
websites, videos, etc.