This document discusses the role of mass media in education. It begins by introducing how media has become integrated into daily life and can shape perspectives. It then outlines the main types of media - print, visual, and electronic - and explores their educational functions. Print media like newspapers, journals and magazines provide news, information and literature to facilitate learning. Visual media like television and film educate through documentaries, language learning and conveying social issues. Electronic media such as radio, internet and mobile devices expand access to resources and enable connected learning. While excessive media use can negatively impact students, overall media has enhanced education by connecting people and raising awareness of important issues.

1. MASS COMMUNICATION
ON LITERACY AND
EDUCATION
DEVELOPMENT

2. INTRODUCTION
• Media is everywhere, it has become a part
of our daily life.
• The media play a dominant role in the
learning process.
• Media has potential to shape personalities,
change the way we perceive and
understand the world and our immediate
reality.

3. TYPES OF MEDIA
• Print Media
• Newspapers, Magazines, Books and other
printed material
• Visual Media
• Television, Cinema etc
• Electronic Media
• Radio, Internet etc

4. ROLE OF PRINT MEDIA IN EDUCATION

5. ROLE OF PRINT MEDIA IN EDUCATION
• The role of Print Media in the process of
education is of special importance.
• Print Media like Newspapers, Journals and
Magazines are the basic oldest channels
of communication between one source to
other.
• Print Media are being printed in every
regional language to facilitate, the
readers to get information and knowledge
in ones own mother tongue.

6. CONTINUE…………..
Newspapers:
• Through newspapers, we can get news,
information, and we can learn through our
regional and national Language, and very
helpful to learn the English and other foreign
Languages.
• Newspapers was the best way of learning
before Independence, and creating public
opinion.

7. CONTINUE….
Journals:
• Journals which publish on the monthly / yearly bases.
• The journal of educational change in an international,
professionally referred, state of the art-scholarly journals,
reflecting the most important ideas and evidence of
educational change.
• The journal of educational change welcomes and supports
contributions from a range of disciplines, including History,
Psychology, Political Science, Sociology, Anthropology,
Philosophy and Administration and organizational theory
and from a broad spectrum of methodologies including
quantitative and qualitative research and conceptual
developments.

9. CONTINUE….
Magazines
• which publish on the daily / weekly / monthly
bases.
• Through magazines, we can learn by articles,
features, interviews, short stories, and we can
get very nice literature by magazines.
• Different types of magazines having different
and versatile knowledge of over all the world.

10. BOOKS
• Book is the best source of
education.
• A lot of material of formal and
informal education is available in
the books.
• Mostly students depend upon this
medium to learn the education.
• In spite of modern technology, still
this medium is popular for the
learning.

12. ROLE OF VISUAL MEDIA IN
EDUCATION

13. ROLE OF TELEVISION IN
EDUCATIONAL PROCESS
• Television is the powerful media that will reach
all sorts of people.
• It is a source of informal education.
• TV does play an important role in shaping a
person’s life, both professionally and personally.
• It does provide the value addition knowledge
to the concerned person, irrespective of his
profession.

14. CONTINUE….
• There is something for everyone, Channel
like Discovery, National Geographic, Animal
Planet etc does provide us with immense
knowledge from the subject inventions.
• TV provide to learn so many things like
politics, business, finance, nature, different
languages learn through dramas and
movies, cooking etc.
• Different News Channels help to up update
our knowledge.

15. ROLE OF CINEMA IN EDUCATION
• Cinemas are considered a major mass
medium because of their mass appeal and
influence on society.
• Film is also a source of informal education.
• We can know about different cultures, and
other societies norms, values, civilizations, and
way of living by films.

16. CONTINUE….
• Film is playing a important role for learn the
different languages.
• Film deliverers a moral lesson to the viewers.
• Many historical films tell us the old history of
the Nations.
• In a dramatic way, films tell us a current
situation of the World like terrorism,
corruption, extremism, social evils etc

17. ROLE OF ELECTRONIC MEDIA IN
EDUCATION
First of all, Role of Radio in the Educational
Process
• Radio is also playing a important role in education.
• Talk shows about politics, finance and other
programmes are the source of informal education.
• Many Personalities, Scholars, Professionalists come
to radio station as a chief guest, by live calls, we
take a lot of information and learned by this way.

18. CONTINUE…
Community Radio System:
• Community Radio System have made for education.
• Radio has now started to enter into the education
sector with the name of community radio system.
• The term community radio signifies radio
broadcasting with the objectives of serving the
community by involving members and students of
the community.
• It will help the students to hone their public speaking
skill.

19. CONTINUE….
• The number of broadcasting organizations have
moved forward to introduce community radio in
schools and colleges.
• With the introduction of this technology, quite a few
civil society organizations have come forward to
broadcast their educative radio programming.
• Moreover, this kind of radio will help students to
revise their classroom teaching, which they may
forget.
• The impact of community radio is massive and its
impact felt on every section of the society.

20. ROLE OF INTERNET IN THE
EDUCATIONAL PROCESS
• Internet is a medium, which made the
World a Global Village.
• Around the World students are being
globally connected with one another via
Internet.
• We’ve been seen that large number of
people depend on the Internet to collect
information, read news, play games and
also for searching process and business
work.

21. CONTINUE…
•Online learning has assumed the role of an
important media for imparting distance education.
• The most important advantage of online distance
education is to earn a degree from one’s home or work
place.
• We can get knowledge and information through
charts, maps, graphs, moving images, slides, and video
clippings and even audio recordings via Internet.

22. CONTINUE…
• It helps to understand the entire syllabus without the
help of a teacher.
• The students are able to interact with their peers
through online class projects-mails and also with the
help of online conferencing and chat makes
learning easier and entertaining.
• The availability of online libraries with their huge
collection of books has also made the learning
process easier and worthwhile.

23. IMPACT OF MEDIA ON EDUCATION
Media is gift given to humanity
•Media has enhanced education and education has improved
media.
•There are two major approaches to using media and
technology in schools. First, students can learn “from”
media and technology, and second, they can learn “with”
media and technology.

24. NEGATIVE IMPACT OF MEDIA ON
EDUCATION
I. Media makes student dull and lazy
II. No in-depth learning and proper research
III. Teachers/ students have become duplicators of Wikipedia
IV. Media encourages mass learning without quality learning.
V. Students no longer believe in the notion of ‘Guru deva’ or
master-disciple, or teacher-student relationship because
media has become their guru, master and teacher.
VI. Media poisons the learners with various unethical or
indecent contents in print or video forms.
VII. There is a connection between excessive Internet use and
depression, drug abuse, isolation, and suicide.

25. POSITIVE IMPACT OF MEDIA ON
EDUCATION
• According to Manali Oak author of “Positive Effects of the
Media”, “the media gives people a way to connect with
one another through news updates or even social
networking. Many people wakes up in the morning grabs
the newspaper, computer, or flips on the television to
educate themselves on the worldly happenings of that
day”.
• Media educates the people on social problems like Aids,
dowry, sati, female foeticide, polio and other areas.
• The positive impact of media on education can be studied
according to the types of media like print, radio, television,
computers, internet, mobiles and others.

26. CONCLUSION
• We can rightly conclude that the effect of media
is vast on the life of each and every individual.
• With the on-going development of information
and technology in the society, media has given
particular attention to the need of education and
cultural diversity and promoted media
consciousness among individuals.
• Last but not the least, Media has opened a new
dimension and gave a new meaning to
education.
• Due to media Education has become more
entertaining like never before.

27. THANK YOU