2. • Media* is a “way” to communicate
information from person to person.
• We share information that produces,
maintains, improves and transforms our
everyday lives.
• But information is useful mostly when it
improves life.
*From Latin medium meaning “middle”, a middle part in communication.
3. • Information is transmitted through media.
• By mass media we mean books, newspapers,
magazines, the radio, film, television, the
internet and mobile phones.
• Have you noticed that each medium presents
information in a different way. Have you ever
wondered why?
4. • A TV programme is video and
sound and usually short.
• The internet has images, audio
clips and/or video clips and more
links to related information.
• Magazines have still images, text
and no sound.
• The radio has only audio and
nowadays is free on mobile phones
and the internet.
5. • The mass media use(s) colourful images,
catchy phrases and tunes to get our
attention.
• What are the effects of media on society?
• Do we believe everything we see and hear?
• Do we change habits, fashion and lifestyle?
• Do we increase our know how?
6. • People have been using computers for a
few decades. From 1977 to today
computers have advanced rapidly and are
used in many aspects of our daily lives.
• One of them is social networking.
7.
8.
9. Social networks:
• change habits
• encourage different profiles, i.e.
identities
• provide the opportunity for self
publishing (photos, documents etc.)
• form large communities of friends
through interaction.
10. the benefits of social networks:
• direct contact with global and local friends
• getting informed
• entertainment and games
the drawbacks of social networks:
• problems of security
• access to offensive material
• internet bullying
• internet surfing addiction
• anonymity
11. 1. How would life be without information?
2. What do we mean by mass media?
3. How does the mass media attract attention?
4. What are the effects of media on society
today?
5. Do you think that the benefits of social
networking are more than the drawbacks? If
so why?
