The document outlines the history and evolution of electronic media, starting from Marconi's invention of the wireless telegraph in 1896 to modern devices like smartphones. It categorizes electronic media into types such as television, radio, and the internet, and discusses their uses in various fields including journalism, education, and marketing. The advantages and disadvantages of electronic media are also highlighted, emphasizing both its role in information dissemination and the risks associated with overexposure.

1. ELECTRONIC
MEDIA
HA R A M HA BIB
ROLL # 9044
MASS COMMINICATION
SEMESTER 2 n d (EVENING)
BS A PPLIED PSYCHOLOGY
SUBMITTED TO MA M FA RWA BA TOOL

2. HISTORY OF ELECTRONIC
MEDIA
Historically speaking, Marconi started radio broadcasting in
1896 with the invention of first wireless telegraph link. It took
ten years since then for the first demonstration of radio
broadcasting to establish but it was hard to distinguish words
from music. Another successful demonstration took place
from the Eiffel Tower in Paris in 1908. First radio news
bulletin in 1916 on the occasion of the election of US
President. By 1927, broadcasting services were started as a
major medium of information.

3. HISTORY OF ELECTRONIC
MEDIA
 Transmission
 Wire and transmission lines
• Telegraph 1795–1832
• Facsimile 1843–1861
• Telephone 1849–1877
• Coaxial cable 1880
• Fiber Optics not known
 Wireless
• Radio 1897–1920
• Satellite 1958–1972
• Free Space Optics 1960s

4. HISTORY OF ELECTRONIC
MEDIA
 Display and Output
• CRT 1922
• Speaker/Headphones 1876–1928/1930s
• LED/LCD 1955–1962/1968
• Computer Monitor 1950s/19
 Electronic information storage
• Compact Disc/DVD 1982/1993–current
• Magnetic storage 1898–2003
• RAM 1941–current
• Film 1876–1889

5. WHAT IS ELECTRONIC MEDIA
Electronic media is information
or data that is created,
distributed and accessed using a
form of electronics,
electromechanical energy or any
equipment used in electronic
communication

6. EXAMPLES OF ELECTRONIC
MEDIA
• TELEVISION
• RADIO
• COMPUTER
• CELL PHONES
• Other devices
transporting
information to and
from us by means of
digital transmission.

7. TYPES OF ELECTRONIC
MEDIA
 There are three traditional types of Electronic Media and a
few Hybrids:
1) Television
2) Radio
3) Internet
4) Smart phones may have created
a new media type

8. TYPES OF ELECTRONIC
MEDIA
5) Electronic display advertising, electronic streaming
billboards may aslo be a new hybrid
 Internet, TV, Radio, arguably electronic
Bill boards might qualify. Smart Phones are
a play between Phone & internet so might
pass for electronic media

9. USES OF ELECTRONIC MEDIA
 Uses of electronic media are as follow:
Journalism News
Commerce Marketing
Advertising Barker Channel
Digital signage Graphic design
Education Professional training

10. USES OF ELECTRONIC MEDIA
 Uses of electronic media are as follow:
Science Engineering
Digital art Digital photography
Virtual reality Business presentations
Telecommuting Computer simulations
Videos Software interfaces

11. ADVANTAGES OF
ELECTRONIC MEDIA
 Many areas people get educated through the media were they get
to learn many things form media about the politics, outside
environment, etc.
 Media like television is a good source for the people to get updated
through the electronic media.
 Electronic media makes people aware of world-wide things.
 Greater opportunities you get through this media sitting at your
place, this is an advantage of media.

12. ADVANTAGES OF
ELECTRONIC MEDIA
 Firstly people used to use radio for the news but as the generation
changes the media generation also changes to television and other
electronic devices.
 Also through this electronic media you can get to see many
cultural events going in world.
 Elder citizen and children get more knowledge through this media.
 Many people get a chance to do their courier

13. DISADVANTAGES OF
ELECTRONIC MEDIA
 It leads to individualism. People spend too much time on the
internet and watching television. As a result, socialization with friends,
family and neighbors is affected.
 Some media contents are not suitable for children. Limiting
children’s access to such content can be difficult.
 Newspaper is geographically selective.
 Increase in advertisements in television and radio is making them
less attractive.

14. DISADVANTAGES OF
ELECTRONIC MEDIA
 Health problems (eyesight problems, hearing problems)
 It glamorize drugs and alcohol. Some programs make the use of
these things appear cool’.
 It can lead to personal injury. Some people decide to follow the
stunts that are showcased in the media. This can lead to injuries.
 Internet as a form of media opens up possibilities of imposters,
fraud and hacking.

15. THE END