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1. POWER OF
MEDIA
Group 6 :
1. Kavinila
2. Ganga
3. Srinivasan M
4. Dilipan
5. Sabeer ahmed
6. Siva Raman
7. Prithvi raj
8. Anamika
9. Surender
10.Kishore
11.Sukeeshwer

2. CONTENTS
 INTRODUCTION
 DEFINITION
 POWER OF MEDIA
 HISTORY OF MEDIA
 TYPES OF MEDIA
 ROLE OF MEDIA IN INDEPEDENCE
 FACTS TO BE REMEMBERED
 NOTABLE ROLE
 ADVANTAGES OF MEDIA
 DISADVANTAGES OF MEDIA
 CONCLUSION

3. INTRODUCTION:
• In modern times, media are gravitating more and more towards the digital
side of this field.
• Modern digital media include all forms of communication that are
transmitted electronically across the world through computer networks and
fiber optic cables.
• Some of these modern forms of media, such as the Internet or social media
(Facebook, Twitter, Instagram, etc.) have completely revolutionized our
world.

4. Media is the plural form of medium, which (broadly
speaking) describes any channel of communication.
This can include anything from printed paper to digital
data, and encompasses art, news, educational content
and numerous other forms of information. Anything
that can reach or influence people, including phones,
television, and the Internet can be considered a form of
media.
DEFINITION

6. • Media is an essential attribute of democratic polity as both work
hand in glove with each other. If democracy is the government of the
people, media is the voice of the people.
• Media could not breathe independently and one of the factor that
could be held responsible for this sorry state of affairs is the
obstructed and failed democratic form of government
POWER OF MEDIA

7. • Media is the only force that can ensure the flow of
information.
• If restricted, hindered or obstructed in any way, masses
remain ignorant, ignorant of their rights, their duties to the
state, their needs and the role that they can play for the
betterment of the society and the country they live in.
POWER OF MEDIA

8. • Media's role in imparting education to the
masses cannot be stressed enough.
• Online lectures and speeches of the
professors, scholars and intellectuals are
playing a significant role in imparting
formal and technical education to the
masses.
POWER OF MEDIA

9. • Media's role in creating awareness among the masses
regarding the political, social and economic scenario
cannot be overemphasized.
• Owing to the growth of TV channels and newspapers,
people today are more aware and educated about the
surroundings and the steps taken by the government
POWER OF MEDIA

10. • Media is promoting public participation in the decision-making of
the state machinery.
• The skilled and bold personalities of the anchor persons raise
people's voice, analyze government's actions and get the expert’s
opinion.
POWER OF MEDIA

11. • Media has also played a significant role in bringing the
world at our doorstep. It produces and introduces different
lifestyles in the world, changes moods and behavior, braves
the bold topics through dramas and talk shows.
• It also suggests the new household styles, guides the youth
to new opportunities and creates civic sense.
POWER OF MEDIA

12. • It was in 1674 that the first printing apparatus was established in
Bombay followed by Madras in 1772.
• India's first newspaper, Calcutta General Advertise also known as
the Hicky's Bengal Gazette and was established in January 1780.
• The first Hindi daily, Samachar SudhaVarshan,began in 1854.
HISTORY OF MEDIA

13. • Traditional media includes newspapers, journals, radio, television,
magazines, and even billboards.
Traditional media is broadly divided into two sub categories:
print media and broadcast media.
• Print media is the oldest form of media and includes all types of printed
paper publications, such as newspapers, magazines, books, reports, clinical
journals, leaflets, essays etc.
• Broadcast Media was introduced at the beginning of the 20th century in
the form of radio and (later) television.
HISTORY OF MEDIA

14. TYPES OF MEDIA
 Print media: Print media refers to printed materials, such as
books and magazines, that contains words and images.
 Broadcast media: Broadcast media includes information
transmitted through one of the several mass communication
channels, such as television and radio.
 Internet media: Internet media is content distributed online and
can includes emails and online publications.Out-of-home media:
Out-of-home media, or OOH, is media that reaches people when
they are outside of their homes, like billboards.

15. • Right from the time of India's First War of Independence in 1857,
Hindi/Urdu journals like Paygam-e-Azadi and Samachar Sadha Varshan
supported the struggle for freedom, and exhorted people to throw out the
British rulers.
MAIN OBJECTIVES:
• To motivate the passion of fight
• War against the Britishers
• Criticism on the government
ROLE OF MEDIA IN INDEPENDENCE

16. • Total number of registered newspapers stood at 82,237 of which 4,853 new
newspapers were registered during 2010-11. Some of the newspapers are Jagran,
Dainik -Bhaskar ,Hindustan, Amar Ujala etc.
• Number of news channels in country till March 2015 has increased 90+
Broadcasted in more than 20 languages. Some of them are IBN7, NDTV India,
India Tv.
• The latest round of the long-delayed opening up of private FM in India- some
338 frequencies were offered of which about 237 were sold. Some of them are
All India Radio, Big FM, Radio Mirchi etc.,
FACTS TO BE REMEMBERED

17. NOTABLE ROLE
• In the struggle against the British, some newspapers played a very notable
role. This included the Hindi Patriot! Established in 1853, by the author and
playwright, Grish Chandra Ghosh, it became popular under the editorship of
Harish Chandra Mukherjee.
• In 1861, the paper published a play, "Neel Darpan" and Launched a
movement against the British, urging the people to stop cultivating the
Indigo crop for the white traders. This resulted in the formation of a Neel
Commission.

18. ADVANTAGES OF MEDIA
1.It educates people through television and radio programs, people get to learn
about health matters, environmental conservation, and much more.
2.People get the latest news in a very short time. Distance is not a barrier. People
get news daily through the media and this keeps them updated on the happenings
around the world.
3. People get to bring out their hidden talents. Through media showcase their
talents such as comedy, acting and singing.
4. Children's knowledge increases. Children can learn from quiz programs, animal
programs and so on.

19. 5. Radio is convenient as people do get short news and
with a mobile phone one can access it.
6. Great in promoting mass consumer products. This
can in turn increase sales of the product.
7. Serves as a good source of entertainment. People get
entertained through music and television programs.
8. Television allows electronic duplication of
information. This reduces the production cost making
mass education possible
ADVANTAGES OF MEDIA

20. DISADVANTAGES OF MEDIA

21. DISADVANTAGES OF MEDIA
1. It leads to individualism. People spend too much time on the internet and
watching television . As a result to socialization with friends, family and
neighbours is affected.
2. Some media contents are not suitable for children. Limiting children's
access to such content can be difficult.
3. Newspaper is geographically selective.
4. Increase in advertisements in television and radio is making them less
attractive.

22. DISADVANTAGES OF MEDIA
5. Internet as a form of media opens up possibilities of imposters, fraud and
hacking.
6. Media can be addictive, Eg, some television programs and internet. This can
leads to decrease in people's productivity.
7. Health problems. Prolonged watching of television can leads to eyesight
problems and radio listening using earphones exposes one to possible hearing
defects.
8. It glamorize drugs and alcohol. Some programs make the use of these things
appear cool.

23. CONCLUSION
Media in today's world is an essential mode of communication but
as the name 'MEDIA' suggests, it must just remain as a medium of
communication and awareness and not as a mode of influencing
the people's mind and opinions as it may have serious
consequences such as riots, political or economical unrest and
instability in a country.

24. Thank You