Automobile Industry in India, ATL & BTL Marketing spend, Luxury Car Market, Mercedes-Benz, BMW & Audi India analysis, Key Opportunities for marketers and Indian Consumer in 2015, Passenger car market, Commercial vehicle market, women as a consumer, auto component industry in India,
Automobile Industry in India, ATL & BTL Marketing spend, Luxury Car Market, Mercedes-Benz, BMW & Audi India analysis, Key Opportunities for marketers and Indian Consumer in 2015, Passenger car market, Commercial vehicle market, women as a consumer, auto component industry in India,
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
This report is about automobile sector, maruti suzuki company and alto k1o product where everything has mentioned regarding to finance marketing and Human resources of comoany
This was part of the solution that we suggested towards SCM & Operations case study competition Marico - Over the wall. However, the idea was not accepted we believe that this will make an impact.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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With Regards
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
3. Indian Car Market before 1980
Maruti Udyog limited - 1980 with a mission of motorizing India
In 1982 Maruti Udyog limited entered into a joint venture agreement with
Suzuki Motors, Japan.
PREMIER PADMINI AMBASSADOR
3
4. 1990
1987
Maruti went global by exporting 500 Cars to Hungry
Luxury hit Indian roads in the form of Maruti 1000
1985
1983
Launches Maruti 800
Journey so far..
1986
India learnt to go OFFRoad in Maruti Gypsy1984
India's first MUV Omni rolls out
Cumulative sales touched the mark of
100,000
4
5. 2005
2002
Suzuki acquired majority stakes in
Maruti
Luxury + hatch back wasn’t a
distant dream with launch of swift
2000
1993
Hatch backs espoused comfort
in Maruti ZEN
Journey so far..
2001
Maruti became 1st Indian car
manufacturer to start customer care
centre
1994
Luxury reincarnated as Maruti Esteem
Maruti Opened True value stores for
pre-owned cars
2012
Ertiga – India's first Life Utility Vehicle
5
2007Maruti Rechristened as
Maruti-Suzuki
6. CURRENT SCENARIO
• Market share – 50 % in the Passenger Car Market
• Produces 1.5 million cars annually - a car every 12 seconds
• Product line- 7 hatchbacks, 2 sedans, 2 vans & 3 SUVs/MUVs
• 933 dealerships across 666 towns and cities
• 3013 service stations across 1449 towns and cities
• Ranks 91 in Forbes list of worlds 200 most reputed companies
• Bluebytes News, rated Maruti Suzuki as India's Most Reputed
Car Company in their Reputation Benchmark Study, April 2012.
Source : marutisuzuki.com
6
7. PERCEPTION MAPPING
A diagrammatic technique attempted at
visually displaying the perceptions of
customers / potential customers.
Typically the position of a product, product
line, brand, or company is displayed relative
to their competition.
7
14. Maruti cars segmentation based on Price
Cost ( in Rs lakhs)
0 3 5 10 15 20
Economy Midrange Luxury Premium Super premium
14
15. Targeting
• Cars in economy segment are targeted for people having an annual
income of 3 lakhs.
• Cars in mid range segment are targeted for people having an
annual income of 3 – 5 lakhs.
• Cars in luxury and super premium segment are targeted for people
having an annual income greater than 5 lakhs.
15
16. Positioning
• Alto –Let’s Go- positioned as a India's most fuel efficient car
which can be afforded by lower income groups.
• WagonR – Inspired Engineering- positioned for people who lead
interesting lives. It gels with their lifestyle, reflecting confidence
& multifaceted personality.
• Swift – You’re the fuel- positioned as a car with style, modern
looks and young attitude
• Ritz – Live the moment - positioned for people who are
technologically inclined ( with K series engines)
• Swift Dzire – The heart car- positioned for the aspirational class
as an entry level sedan
• SX4 – Men are back – positioned as a powerful car for men who
want to be in control of the road
16
17. CUSTOMER PERCEPTION , COMPANIES POSITIONING
17
PRICE
VALUE FOR MONEY
-8
-6
-4
-2
0
2
4
6
8
-8 -6 -4 -2 0 2 4 6 8 10
Alto K10
Omni
Eeco
Stingray
A-star
Celerio
Grand vitara
Kizashi
Ertiga
Dzire
Swift
Ritz
Alto 800
Estilo
WagonR
SX4
Gypsy
18. SWOT Analysis
Strength
1. Brand name
2. Large distribution network
3. Wide product offerings
4. Better value for money
5. Technology driven
6. Almost all the vehicles follow ELV
Weakness
1. Lack of reach in SUV segment
2. Models failing in crash tests
3. Absence in higher end segment
Opportunity
1. Rise of economy.
2. Better export and import opportunity by
government.
3. Infrastructure (Roads and highways)
development plans by government.
Threats
1. Multiple player in the same sector.
2. Non-existence in high end section
3. Cannibalization
18
19. CHALLENGES
• Increasing market share of SUVs and Multi-purpose vehicles
• Poor sales, weak demand, big discounts, high inventory and
plant shutdowns have the industry making headlines for all the
wrong reasons
• Upholding the interest of minority stakeholders
• The issues and challenges confronting the organization facing
with labor unrest
• Current economic slowdown
• Second hand car market
19