Maruti Suzuki India Limited is the leading automobile manufacturer in India, established in 1983 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It has the largest market share and sells more vehicles in India than any other company. Its mission is to modernize the Indian automobile industry through developing affordable, fuel-efficient vehicles to meet the needs of the growing economy. Maruti Suzuki has strengths in its contemporary technology and talented workforce, but also faces weaknesses in its dependency on Suzuki and opportunities in the expanding market and income levels in India.

1. INTRODUCTION :
 Maruti suzuki India ltd.(MSIL)is a leading
manufacurur of four wheeler in India.
 Maruti suzuki was born on in 1983.
 It is the market leader in india,and on 17 september
2007.
 It is a joint venture company
 Maruti udyog limited was renamed as Maruti
suzuki India limited.
 First modern car launched by Maruti Suzuki in India.

2. PROFILE:
 Maruti Suzuki is India’s and Nepal's number one
leading automobile manufacturer and the market
leader in the car segment, both in terms of volume of
vehicles sold and revenue earned
 Until recently, 18.28% of the company was owned by
the Indian government, and 54.2%
by Suzuki of Japan.

3. Vision:
 The leader in the Indian automobile Industry,creating
customer delight and shareholder’s wealth; a pride for
India.

4. MISION
 Modernization of the Indian Automobile Industry.
- Developing cars faster and selling them for less.
- Production of fuel-efficient vehicles to conserve
scarce resources.
- Production of large number of motor vehicles which
was necessary for economic growth.
- Market Penetration, Market Development Similarly
Product Development and Diversification.
- Partner relationship management, Value chain, Value
delivery network .

5. SWOT ANALYSIS:
 Consists of analysis of internal environment (Strength
and weakness) and external environments
(Opportunity and Threat).
 STERNGHTHS:
Contemporary technology.
 ensuring talent and best
professionals, Working culture, after sale
services ,distribution, diversification, R&D

6. WEAKNESS
 BAD RELATIONSHIP BEETWEEN EMPLOYEE AND
EMPLOYER.
 Still depends upon SUZUKI COPORATION, Japan For tech.
support, 10% components are manufactured outside
India.
 OPPURTUNITY: first company to roll out suitably designed cars
before 2008 as per Govt.’s Proposal of new ethanol (renewable)
mixed fuel. Other companies lacks economy of scale, so market
is still open. Importing new technology is
controlled by Govt. so there is plenty of untapped market and
with increase in Income scale, Demand is rising
 THREAT: Numbers of new Technology driven players and
manufactures are in market. Govt .reducing support and cutting
down the Gas supply quota.

7. HATCHBACK SEDAN MUV SUV
SX4 OMNI GRAND VITARA
RITZ SWIFT DZIRE EECO JIMNY

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Column1 0 2010 242887 83280 28255
Column2 0 2011 250683 76176 26500
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