Maruti Suzuki India Limited is the largest automobile manufacturer in India. The document provides an overview of the company's history, current market position, product segments, competitors, and future goals. It discusses Maruti Suzuki's various passenger vehicle models like Maruti 800, Alto, WagonR, Swift, SX4, Omni, and upcoming cars. It analyzes Maruti Suzuki's strengths, weaknesses, opportunities, and threats. The summary highlights the company's leadership position in India's automotive market while also noting challenges from rising costs and new competitors.

1. SUBMITTED BY:SECTION: B PGDM- I TANESH KOTHARI 63THE VANQUISHERSWE THE CONQUERORS

2. Maruti Suzuki India Limited

3. OBJECTIVETo have knowledge about the company.To know about its product and its competitors.To know about their future Goals.

4. ROAD MAPHistorySnap shotCurrent scenarioSegmentsCompetitors comparativeSWOTOur strenghtsCompetitors comparativeAchievmentsUpcoming carsConclusion

5. HISTORYMaruti Limited was established in February 1981Suzuki Motor Corporation of Japan holds a majority stake in the company.Current Managing director & CEO Shinzo Nakanishi

6. SNAP SHOT

7. CURRENT SCENARIO Demand-side Pressures Lack of credit availability High rates of retail finance High inflation Financial markets underperformingCost-side PressuresCommodity InflationCurrency rates (Yen, Dollar)

9. SEGMENTS

10. SEGMENT-A1MARUTI 800

11. MARUTI 800Maruti 800, till 2004, was the India's largest selling compact car ever.It is a leading four-wheeler automobile manufacturer in South Asia.Expected to get a price tag of Rs 1.2 lakh to Rs 1.5 lakh.Target audience-Middle class family

12. COMPETITORSFuture competitor TATA NANO

13. SEGMENT-A2 (54%)Alto Wagon-R Zen SwiftA-star

14. SWIFTDynamic european styling Latest design diesel teachnologyIts a sporty car strickingcoloursTarget Audience – Age between 20 to 30’s

15. COMPETITORSHYUNDAI (26%) - GETZ , I10 , SANTROTATA (12%) - INDICAGM (4%)

16. SEGMENT A1 & A2 COMPARISION

17. SEGMENT-A3SX4 Dzire Esteem

18. SX4Replacement of BalenoMarket Leader in small-size segmentBooming A3 segmentLoaded with GizmosSporty PerformanceTarget Audience-Early 30s to Late 40s

19. COMPETITORSFord fiesta , AveoHonda city : SX4 14.7% to 25.2% Honda city 22% to 14.2%

20. SEGMENT-UV’SOmni VersaGrand Vitara Gypsy

21. OMNICost effective Spaceless maintenance saves lots of fuelCan be used in Family use , cargo , ambulance etc

22. COMPETITORSFord Endeavour and the Honda CR-VTATA aceInnova

23. COMPETITORS COMPARATIVE

24. SWOT StrengthsEstablished distribution and after sales networksAbility to design products with differentiating featuresBrand imageExperience and know how in technology.Weaknesses Lack of experience with foreign marketHeavy import tariffsOpportunitiesGovernment subsidiesForeign collaborationIncreased purchasing power of Indian middleclass categoryThreatsThreats from Chinese manufacturersIndian as well as foreign competitors.

28. COMPETITORS COMPARITIVE

30. ACHIEVMENTSBUSINESS WORLDServicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power Asia Pacific.

31. FUEL EFFICIENCY INFOFuel economy figures obtained in tests by premier automobile research institutions ARAI (Automotive Research Association of India) VRDE (Vehicles Research and Development Establishment) and ICAT (International Centre of Automotive Technology)

33. UPCOMING CARS

35. CONCLUSION

36. THANK YOUTHANK YOU