Maruti Suzuki is the leading automobile manufacturer in India, established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. It holds the largest market share in India, selling over 730,000 cars annually within India and over 50,000 for export. Maruti offers a wide range of affordable vehicles like Alto, WagonR, Swift, and SX4 that have found popularity among India's growing middle class for their low price, fuel efficiency, and easy maintenance. It has continued expanding its sales and service network across India to strengthen its leadership position in the country's automobile market.

2. Helpful in Emergency.
Protect from dust and rain.
Status
Comfortable during travels.
Good for big families.

3. Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment and
establish in February 1981.
Until recently, 18.28% of the company was owned by the
Indian government, and 54.2% by Suzuki of Japan.
The company annually exports more than 50,000 cars and
has an extremely large domestic market in India selling over
730,000 cars annually.

4.  Maruti has a network of 391 sales outlets
across 230 cities all over India.
 The service network covers 1,113 towns and
cities, bolstered by 2,142 authorized service
outlets
 The company's change in strategy and
emphasis on developing effective marketing
communications was their highlights.
 Chairman : Mr. R. C Bhargava
 CEO : Shinzo Nakanishi

5.  Historious car is Maruti 800
 Maruti 800 - Launched 1983 - Largest selling car in
India, until 2004 - cheapest car in India. (P)
“Change ur life”
 Omni – 1984, 2 Face-Lifts(P) “Fits all”
 Gypsy – 1985 (P) “King”
 Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race”
 Alto – 2000, Currently the largest selling car in India.
1 Face-Lift.(P) “Lets go”
 Versa(2003-) (P) “The joy for travelling together”
 Zen Estilo(2005-) (P) “ Shape ur world”
 Swift 1 very small face-lift(2005) (P & D) you’re the fuel

6.  Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are
back”
 Suzuki Grand Vitara Sports Utility Vehicle - July
2007.
Imported(P) “Play it your way”
 Maruti DZiRE Sedan Version of swift - March 2008
(P & D) “The heart car”
 Suzuki Alto (Sold in India as the Maruti A-Star)
Launched in 2008 December. “Stop @ nothing”
Models of 2009
 Suzuki Splash
 Ritz “Live the Moment”

7. M 800 1984
OMNI GYPSY

8. BALENO

9. VERSA
ZEN ESTILO

10. DIZIRE

11.  KIZASHI SERVO

12.  Three compact car models - Alto, WagonR, and
Zen -- competing with Hyundai Santro, Tata
Indica, and Fiat Palio.
 In 2003,to attract customers Maruti launched
novel offers like "Change Your Life" campaign.
 It also offered vehicle insurance for just
-‘Rupee One only‘

13.  The sales figure in 1993 reached up to 1,96,820
vehicles.
 The company produced one million vehicles in
March 1994.
-“The first Indian Company to cross this milestone”.
 Maruti Suzuki, has sold 7,64,842 vehicles in
2007-08, an increase of 13.3% compared to
6,74,924 vehicles sold in 2006-07.
 Their sales in the domestic market during march
2008 is 64,421 units.
 Wagon R and Zen were ranked first and third in
the premium compact segment.

14.  Maruti is clearly an “employer of choice” for
automotive engineers and young managers from
across the country. Nearly 75,000 .
 People are employed directly by Maruti and its
partners.
 Maruti Suzuki sales is 75,109 vehicles in June
2009. This is the highest ever monthly export
volume in the company's history.
 The company had sold a total of 61,247 vehicles
in June 2008.
 Maruti’s turnover rose 14.28 percent to
Rs.21,453.86 crore last fiscal from Rs.18,773.27
crore the year before.

15.  Maruti ranked highest in customer
satisfaction with after-sales service.
 True value
 Driving school
 Authorized service
station
 Insurance (2OO2)
 Genuine accessories

17.  Distributor network brand loyalty, Japan
technology and Service distribution
 After sales service
 Cost-effective
 Low maintenance
 Indian middle-class
 Low price,
 High fuel efficiency,

18.  Low Resale value
 Low engine capacity.

19.  High end car segment
 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars

20. Threats
 Fuel price
 Foreign brands
 Price high of raw material
 Small car competition
Key competitors
 Tata Motors
 Hyundai
 Ford
 FIAT
 General Motors
 Honda

21. Fourth assembly plant will be scaled up to
produce 3,00,000 cars a year by 2020.
PRESENT SUPERSTAR
Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.And second
car is KIZASHI which is 1700cc
with 18 lakh.
.

22. Number of 31 March 2011 31 March 2010 Increase
Sales Outlets 933 802 131 added
Cities covered by sales network 666 555 111 added
Service Stations 2946 2740 206 added
Cities covered by service
network
1395 1335 60 added
Maruti Driving Schools 164 83 81 added

23. India's Corps of Military Police
personnel patrolling the Wagah border
crossing in the Punjab in a Maruti
Gypsy.