This document summarizes a marketing project to provide North Indian food to students on campus. It identifies a need for spicy North Indian food options near campus. The solution was to prepare rajma pulao and rajma and deliver it to students. The products were placed in the campus mess and canteen as well as delivered to another campus. They were priced at Rs. 40 and Rs. 30 respectively. Promotion occurred through Facebook, posters, WhatsApp, and word of mouth. A profit and loss statement showed a total profit of Rs. 581. Key learnings included crisis management, risk management, negotiation skills, and selling skills.

1. Marketing Management
A Project report on 4P Implementation
Indian Institute of Technology Bombay

2. Need Identification & solution
• We found, there are approximately 60% of the batch is from Northern
States of India
• We can take similar assumptions for other batches too
• They hut for spicy North Indian food.
• Nearby mess or canteen do not serve our product
• Due to time scarcity and busy schedule, they cannot go out.
• We chose the product because there is a demand for the product
• Market research showed people from other parts of India, are also excited
about North Indian food.
SOLUTION
1. We thought of preparing some spicy North Indian food and make it
available at door steps.

3. Product
• We had two product.
1. Raajma – Pulao
2. Raajma
• Salad complimentary
• “Love was free” :P

4. Place
• We placed our product at 3 places.
1. Hostel 15 Mess.
2. Sathish Canteen
3. Package delivery to SOM 16 students at SOM.
The class timings were such that, they could not come to hostel for
dinner. So we planned to deliver them in the recess.

5. Pricing
• We kept a nominal price for our product
• We launched the product in 2 SKU.
• One SKU was sufficient for one customer
• Raajma Pulaao was kept at Rs 40/-
Rice Quantity: 200 gm (ApproX)
Raajma Quantity: 100 gm (Approx)
• Only Raajma was priced at Rs 30/-
Quantity: 200 gm (Approx)

6. Promotion
• Facebook posts in different groups
• Printed posters in hostel and mess and notice boards
• Posters in hostel 1
• Whatsaap and Telegram promotion
• Word of mouth publicity

7. Profit and Loss Statement

8. Profit and Loss Statement
COSTS EARNINGS
Items Cost Charge Rs. 40 Per Plate
D-Mart 787
Auto 120 Total sales 60 plates
Print-Out (Advertisement) 30 Discounts 132
Plates-Spoon 200
Green peas 55 Total Revenue 2268
Onion+Tomato 145
Masala + Ginger paste 150
Making Charges 200 Total Profit Rs. 581
Total Cost 1687

9. Key Learnings
• Crisis Management
• Risk Management
• Negotiation Skills
• Art of Selling