Maruti Suzuki aims to be the leader in the Indian automobile industry by 2011. Their mission includes modernizing the Indian auto industry, developing and selling cars faster for less, and producing more fuel efficient vehicles. They have released new models like the Kizashi, Ertiga, and a new SX4 hybrid. As strengths, Maruti has contemporary Japanese technology, management practices, and a first mover advantage in India. Opportunities include new technologies, strong distribution networks, and entering mixed fuel markets. Threats include new entrants to India, changes in market structure, and government shareholding levels.

1. MARUTI SUZUKI
SWOT
Analysis

2. VISION

3. Maruti Suzuki Vision 2011
•“The Leader in the Indian Automobile
Industry
•Creating Customer Delight and
Shareholder's Wealth”

4. MISSION

5. MISSION 360
• Modernization of the Indian Automobile
Industry.
• Developing cars faster and selling them
for less.
• Production of fuel-efficient vehicles to
conserve scarce resources.
• Have a consolidated market cap of 60%
by the year 2014.

6. WHAT’S NEW

7. New Releases
Cars
• Kizashi
• Ertiga
Technology
• K10 Technology
• Product Variations in several old models.

8. KIZASHI

9. Ertiga

10. THE NEW SX4
HYBRID

12. SWOT
Analysis

14. Strengths
• Contemporary Technology
• Application of Japanese Managerial
practices

15. Strengths
• First Mover Advantage
• Government Share position counted up to 15%
until the year 2011.

16. Strengths
• Brilliant HR Organization
• A wonderful working culture
• Well Co-ordinated Ancillary-Manufacturer
relationship

17. WEAKNESS

18. Weakness
• Still depends upon SUZUKI COPORATION
JAPAN for Tech. Support.
• “Poor Man’s Car”

19. Weakness
• Bureaucracy
• Technological disadvantages over
German/Korean Counterparts

23. Opportunities
• EVO Technology
• Brilliant Distribution network/After-
sales/pricing strategy
• Entry into mixed fuel category.

24. Opportunities
• Competitors lack economies of scale.
• Creation of new Luxury/Sports class.

26. MARUTI-SUZUKI
CERVO

27. THREAT

29. Threats
• New Entrants like
Nissan, Renault, Volvo, VW, Force
India, Skoda etc.
• New Market Structure
• Govt. Share hold.

30. Threats
• Fuel Restrictions
• Old competitor

31. THANK YOU