This document summarizes marketing research conducted on Maruti Suzuki. It provides an overview of Maruti Suzuki as the leading automaker in India, having a majority stake held by Suzuki Motor Corporation. Data and charts are presented on Maruti Suzuki's market share and customer satisfaction levels. Objectives of the study are to examine Maruti Suzuki's growth strategy and role in India's automotive revolution. In conclusion, it discusses Maruti Suzuki maintaining its market leadership position despite growing competition.

1. Marketing Research on Maruti Suzuki

2. Group Member
Jai Rane
Surendra Roy
Nevil
Ravi Yadav

3.  Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile
manufacture in South Asia.
 Suzuki Motor corporation of Japan holds a majority stake in the company.
 It was the first company in India to mass-produce and sell more than a million cars.
 Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of
3,50,000 units per annum, with a capability to produce about half a million vehicles.

4. Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car
segment.
Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.
The company annually exports more than 50,000 cars and has an extremely large domestic market in India
selling over 730,000 cars annually.
Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.

5. MAJOR COMPETITORS

6. People Have Maruti Suzuki Car
60%
45%
Ye
s

7. Other Car Considered By People
25%
14%
20%
32%
40%
10%
2%
5%
17%
55%
Ford Toyota Tata Hyundai Mahindra
Skoda Misturbushi Renault Chevrolet Honda

8. People Have Maruti Suzuki Car
 According to above pie data 60% people have maruti
Suzuki and rest 45% have other company car like Ford,
Toyota, Tata, Hyundai, Mahindra, Skoda, Misturbushi,
Renault.

9. Maruti Suzuki Car Considered By People
15%
10%
20%
30%
40%
60%
45%
30%
4%
70%
50%
25%
15%
65%
55%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Maruti Alto
Maruti Grand Vitara XL-7
Maruti Gypsy King
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
Maruti Swift Desire
Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen
Maruti Alto K10
Maruti Esteem
Maruti Ertiga
Maruti Celerio
Maruti 800

10. People Satisfy And Dissatisfy With Maruti Suzuki
60%
35%
70%
45%
20%
Very Satisfied Somewhat satisfied Niether Satisfy Nor Dissatisied Somewhat Dissatisfied Very Dissatisfied

11. 4.3
2.5
3.5
4.5
5.5
6.4
3.4
5.4
4.5
3.2
2.2
0 1 2 3 4 5 6 7
RELIABLE
HIGH PERFORMANCE
USEFUL
UNIQUE
GOOD VALUE FOR MONEY
OVERPRICED
IMPRACTICAL
LESS COMFORT
GOOD FEATURES
POOR QUALITY
UNRELIABLE
Rating for feature of Maruti Suzuki

12. How well Maruti Suzuki do meets People needs
Extremely well, 55%
Very well, 48%
Somewhat well, 27%
Not so well, 20%

13. Rating Of The Quality Of Maruti Suzuki
0%
10%
20%
30%
40%
50%
60%
70%
80%
Very high quality High quality Neither high nor low
quality
Low quality Very low quality

14. Rating For The Money Value Of The Maruti Suzuki
Excellent, 80%
Above average, 56%
Average, 40%
Below average, 29%
Poor, 22%

15. The Company Responsive To People
52%
41%
21%
15%
31%
Extremely responsive Very moderate Moderately Not so responsive Not at all responsive

16. People Like To Be a customer of Maruti Suzuki
Company
45%
30%
20%
65%
55%
70%
This is my first purchase Less than six month to a year
Six month to a year 1-2 years
3 or more years I haven’t made a purchase yet

17. People Likely To Purchase Any Of The Maruti Suzuki
Cars Again
45%
30%
20%65%
55%
Extremely likely Very likely Somewhat likely
Not so likely Not at all likely

18. People Recommend This Company To Friends
Colleague
25%
35%
Not at all likely Extremely likely

19. OBJECTIVES OF THE STUDY
 The present study of the marketing strategy of the Maruti Suzuki (Pvt.) Limited
revolves around the following broad objectives:
 (i) To study the evolution and growth of the Maruti Suzuki (Pvt.) Limited in the
context of the automobile revolution in India;
 (ii) To study the growth strategy of the Maruti Suzuki (Pvt.) limited and the
marketing methods followed by it in this regard.
 (iii) To study the small car revolution in India and the contribution of the Maruti
Suzuki (Pvt.) limited to it.

20. People Satisfy With Aftersales Service
65%
74%
95%
46%
30%Very satisfied
Somewhat satisfied
Neither satisfied
nor dissatisfied
Somewhat
dissatisfied
Very dissatisfied

21. Average Period To Get Maruti Suzuki
1 Week
1 Month
2 Week
2 Month

22. Conclusion
 Maruti Udyog Ltd., a joint venture between the Government of India and the Suzuki Motor Corporation of Japan was India’s
largest automobile company in 2005. It operated in the passenger vehicle market and manufactured affordable and fuel
efficient cars for the Indian masses. Maruti 800 was its flagship small sized car and was the best selling car in India since
decades. In 2005, Suzuki launched their global car ‘Swift’ in international markets and later in India. Swift was the first stylish
compact car from the stable of Maruti and was a differentiator from its earlier products. The launch of Swift had brought Maruti
in lime-light and various global international automobile manufacturers announced their plans to boost their investments in
India and launch competing cars. The competition was expected to intensify to grab the burgeoning customer base.
 The Indian car market currently appears to be at a crossroads, where car marketers are attempting to change customer
perceptions of their brands and where specific buying motivations appear to be replacing generalities.
 This meanwhile, is quite unlike the west where buyers consider aesthetics, comfort and safety, not necessarily in that order,
before finalising a purchase. “It’s smarter to think about emotions and attitudes, if marketers are to do a better job of marrying
what a car offers to the consumer’s image of the offerings.
 The mindset of the Indian consumer is such that he is delighted if he buys a pen a little cheaper than his neighbour. Things are,
however, slowly changing and customers at the upper end of the market are now ready to pay more for more. I hope that this
approach will soon enter the small car segment, maybe not with the same intensity .
 “Success will largely be determined to the extent a company can differentiate itself in terms of intangibles that go with a car”.
Thus, success could well hinge on the best of bundle of services that a carmaker can provide. Maruti Suzuki grew from zero to
the 500,000 mark and the number One sales spot in India in just five years. Looking at the present scenario it can be said that
though there is lot of competition in the auto world Maruti Suzuki is picking up well.