Maruti Suzuki is one of India's leading automobile manufacturers and market leader in the car segment. It was established in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti Suzuki produces and sells popular small cars like Maruti 800, Alto, Wagon R, Swift, SX4, and DZire. It has a large market share in India, selling over 730,000 cars annually. Maruti Suzuki has strengths in its large distributor network, affordable prices, low maintenance costs, and strong brand loyalty among Indian consumers. However, it also faces threats from increasing competition and rising fuel and raw material prices.

1. A
Presentation
On
Std :: MAM(Sem-5)
Sub. :: Project Management
En :: 137600585012
Prepared by :: krishna v. poshiya
Submitted to :: Miss Heena Kabriya
(Ass.professor in Smt.Shantaben Haribhai Gajera
MBA Mahila college Amreli)
1.

2. 2

3. INTRODUCTION
3.

4. Maruti Suzuki profile
Industry : Automotive
Predecessor : Maruti Udyog Limited
Founded : 1981
Headquarters : New Delhi, India
Key people
: R. C. Bhargava (Chairman)
: Kenichi Ayukawa (CEO & MD)
Products : Automobiles
Revenue
: 43272 crore (US$6.6 billion) (2013-
14)
Net income
: 2469 crore (US$380 million) (2013-
14)
Number of employees : 12,785
Parent : Suzuki
4.

5. 5.
Board of directors
Mr. Shinzo Nakanishi
Managing Director and
the CEO
Mr. R.C. Bhargava
Chairman, Board of Director
Mr. OSAMU SUZUKI
Director
Mr. KENICHI
AYUKAWA
Director
Mr. Amal Ganguli
Director
Mr. TSUNEO OHASHI
Director & Managing Executive
Ms. Pallavi Shroff
Mr. MANVINDER SINGH BANGA
Director
Mr. DAVINDER SINGH BRAR
Director
Mr. SHUJI OISHI
Director & Managing Executive
Officer (Marketing & Sales)

6. Back ground
 Maruti Suzuki is one of the India's leading
automobile manufacturers and the market
leader in the car segment and establish in
February 1981.
 Until recently, 18.28% of the company was
owned by the Indian government, and 54.2%
by Suzuki of Japan.
 The company annually exports more than
50,000 cars and has an extremely large
domestic market in India selling over 730,000
6.

7. Products
 Maruti 800
 Maruti Alto
 Maruti Grand Vitara XL-7
 Maruti Gypsy King
 Maruti Omni
 Maruti Suzuki SX4
 Maruti Swift
7.

8.  Maruti Versa
 Maruti Vitara
 Maruti Wagon-R
 Maruti Zen
8.

9. Brands of Maruti Suzuki Pvt.
Ltd.
 Maruti 800 - Launched 1983 - Largest selling
car in India, until 2004 - cheapest car in India.
(P)
“Change ur life”
 Omni – 1984, 2 Face-Lifts(P) “Fits all”
 Gypsy – 1985 (P) “King”
 Wagon-R – 1999, 2 Face-Lifts.(P)”For the
smtr race”
9.

10.  Versa(2003-) (P) “The joy for travelling
together”
 Zen Estilo(2005-) (P) “ Shape ur world”
 Swift 1 very small face-lift(2005) (P & D)
you’re the fuel
 Maruti Suzuki SX4 (May 2007- ) (P & D) “Men
are back
10.

11.  Maruti DZiRE Sedan Version of swift - March
2008(P & D) “The heart car”
 Suzuki Alto (Sold in India as the Maruti A-
Star) Launched in 2008 December. “Stop @
nothing”
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12. Major competitors12.

13. SWOT ANALYSIS
13.

14. Strengths
 Distributor network brand loyalty, Japan
technology and Service distribution
 After sales service
 Cost-effective
 Low maintenance
 Indian middle-class
 Low price
14.

15. Weaknesses
 Low Resale value
 Low engine capacity.
15.

16. Opportunity
 High end car segment
 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars
16.

17. Threats
 Fuel price
 Foreign brands
 Price high of raw material
 Small car competition
17.

18. 18.

19. Maruti Suzuki vedio (1)
Maruti Suzuki vedio (2)
19.

20. BIBLIOGRAPHY
 https://en.wikipedia.org/wiki/Maruti_Suzuki
 http://www.slideshare.net/RAS9100/maruti-
suzuki-ppt
 http://autoraiders.com/2010/08/history-of-
maruti/
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21. CONCLUSION
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22. THANK YOU….
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