Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
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Value chain of bajaj auto (My Second Semester Project On the mentioned topic ...Ankita Bharti
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A brief presentation on Cement Industry
Which includes:
# Structure of Cement Industry
# Cement Plants in India
# Major Players in Cement Industry
# Types Of Cement
# Manufacturing of Cement
# Future of Indian Cement Industry
# Key Success Factors
# Government Initiatives
# Weakness and Threat
# Interesting Facts
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https://www.insightssuccess.in/the-10-most-admired-cement-manufacturing-companies-in-india-july2018/
Insights Success Magazine, we have introduced “The 10 Most Admired Cement Manufacturing Companies in India”, who assist businesses to choose their right cement manufacturing companies for the construction. Assessing the versatile scenario perceptions, our magazine has brought into light the companies.
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Know what is required for each discipline of SEO
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2. Introduction to Ultratech
UltraTech Cement Ltd. is the largest manufacturer of grey cement, Ready Mix Concrete (RMC) and
white cement in India. It is also one of the leading cement producers globally. UltraTech as a brand
embodies 'strength', 'reliability' and 'innovation'. Together, these attributes inspire engineers to
stretch the limits of their imagination to create homes, buildings and structures that define the
new India. Proudly Use- “Engineer’s Choice”
• Ultratech cement Ltd. is an Indian Cement company based in Mumbai
• Founded in 1983
• Headquarters Mumbai Maharashtra India
• Director: KK Maheshwari
• Parent: Aditya Birla Group
• operations span across India, UAE, Bahrain, Bangladesh and Sri Lanka
• In India they have- 11 integrated plants, 1 white cement plant, 15 grinding units, 4 terminals
4. Strengths
1. Company has 16 grinding units with 12 being in India
2. Annual production capacity of 23.10 million tones.
3. Use of high-end equipment such as the Gamma Metrics
Machine and the X-ray Analyzer
4. Use the local transporters which provide the efficient
transportation cost.
5. 5500 dealers and 30000 retailers
6. Imported machines & 101 Concrete Plants
Weakness
1. Not available in all places
2. Losses of raw material
3. High power, Fuel cost
4. High Inventory Handling Cost
5. Delay In supply
Opportunities
1. It can penetrate into a new market
2. Can increase its production capacity
3. FDI in infrastructure is going to increase, so is the demand.
4. Binani cement Acquisition can make Ultra a market leader
in north india
5. Market share can increase from 19% to 22 %
6. This limestone reserve can also be routed to feed
UltraTech’s current plants in Rajasthan.
Threats
1. Industry is highly Regionalised
2. Industry is highly fragmented
3. Threat of a new entrant
4. Ambuja- ACC Merger
5. Govt intervention to adjust cement Prices
SWOT
6. Prices varies according to regions
ACC OPC-53 Mumbai 200 bags 225.00
ACC PPC Mumbai 200 bags 220.00
ACC OPC-53 BULK Mumbai 1000 bags 240.00
Ambuja PPC Mumbai 200 bags 220.00
Ambuja OPC-53 BULK Mumbai 1000 bags 240.00
Ambuja OPC-53 Mumbai 200 bags 225.00
JK Lakshmi OPC-53 Mumbai 200 bags 220.00
JK Lakshmi PPC Mumbai 200 bags 215.00
Jk White Cement OPC-53 Mumbai 100 bags 1100.00
• Where as Ultra tech normally ranges 320-360Rs Per bag (50 KG)
• Discounts On Bulk Orders
• Transportation cost is an add on to the cost of cement
• Credit Facilities are their for the customer
• Prices as per different regions and grades( 53 & 43)
• Forces of Demand & Supply
• Heavy credits on direct Purchase from Manufacturer
7. Place
• It has been able to get to countries such as UAE, Bangladesh, Bahrain
and Sri Lanka among others.
• UltraTech's distribution network is very widely spread out in the
country with over 5,500 dealers and 30,000 retailers.
• Focus more on rural areas as an emerging sector and can give a new
market to penetrate
• It has a three level Distribution Channel
• Transportation is the essence of Distribution for Ultratech
• Ultratech Franchise Stores
Manufacturer
Agent
Distribution
retailer
End user
8. Segmenting & Targeting
Segmentation
Tier I, Tier II,
Tier III Cities
Customer
Builder
Public Sector/
Private Sector
Customer
Builder
Going for both
B2B and B2C
Market
approach
9. “The Engineer’s choice” Brand Positioning
Building a strong association with customers feelings, aspirations, wishes and dreams. A Brand “trust, reliable.
Quality Approval by architects, Builders & Engineers
# Nirman Khoobsurati ka
10. Cement, a grey substance, is used by masons to lay
strong foundations for our dreams, who, unlike us, do not
have the privilege to celebrate any festival with the same
fervour. Their world is encumbered with dust, mud, and
cement - a grey world.
This Holi, UltraTech Cement, India's largest cement brand
wanted a 360 degree integrated campaign and a launch
campaign that people would remember. Through this
campaign, UltraTech Cement leveraged the sentiment of
the festival through the eyes of a mason.
The campaign endorsed a mason as the prime element in
the film to embrace the message of happiness,
celebration, and getting together to add colour to the lives
of anyone who make our dreams beautiful.
13. Comparison
• Ultratech
• OPC 53
• Superior Durability better than
OPC 43
• High Refractive Index
• High Opacity
• Higher strength- Less Cement
• Equally Permeable
• ACC
• Denser, Less permeable, Concrete
• Gives Higher Strength
• Reduction in Free Lime Leaching
• Better Resistance to chlorides,
sulphates and CO2
• Less Deflection of micro cracks
and reduces cost of maintenance
14. • Rural areas can prove itself a blue ocean for ultratech
• It can penetrate itself in a new market
• Can even go for repositioning
