Bajaj Auto is one of the largest vehicle manufacturers in India, founded in 1926. It started as an importer of two and three wheelers but now manufactures a range of motorcycles, scooters, and auto rickshaws. Bajaj Auto's vision is to be a global leader in motorcycles and three wheelers, and its mission is to provide innovative mobility solutions. The company recruits and trains employees, and provides welfare programs for them. It uses various marketing strategies like advertising, packaging, and public relations events to promote its products.

1. PRESENTED BY
TIWARI PRIYANKA
[T.Y. BMS ]

2.  The Automotive industry in India is one of the largest
in the world and one of the fastest growing globally.
 India's car manufacturing industry hub
 Consumers are very important of the survival of the
Motor Vehicle manufacturing industry

3.  The first car was built by Joseph Cugnot in 1769.
It was powered by a steam engine and was very
slow.
 Jean Joseph Lenoir was the first to build the one
cylinder engine, internal-combustion engine.
 In 1886 Gottlieb Daimler designed the first four
wheeled automobile. He also created the first v-
slanted engine

4. Major Indian Companies Major Multi-national companies

5.  Founded in 1926 by JAMNALAL BAJAJ.
 Bajaj Auto started its operations in 1945, as in
importer of two and three wheelers.
 BUSINESS
 LOCATION

6.  VISION
 MISSION

7. Bajaj Discover Bajaj Sunny
Bajaj Avenger  Bajaj Chetak
Bajaj Pulsar 150 DTSi  Bajaj Cub
Bajaj Platina  Bajaj Super
 Bajaj Wave
UPCOMMING MODELS: Bajaj Blade
Bajaj Sonic

8.  RECRUITMENT
 SELECTION
 INDUCTION
 TRAINING
 EMPLOYEE WELFARE

9. Rahul Bajaj
[Chairman]
Madhur Bajaj
[Vice Chairman]
Sanjiv Bajaj
[Managing Director]
Eric Vas
[Executive]

10. Marketing is the process used to determine
what products or services may be of interest
to customer.
Pricing
Live Public
events Relation
Marketing
strategy
Packaging Advertising

11.  Indian Army
 State Government department
 Transporting company’s
 Travel operators
 Fruit and Vegetables vendor
 Indian public

13.  WWW.GOOGLE.COM
 WWW.BAJAJAUTO.COM
 ORGANISATION OF COMMERCE-BY MICHALE
VAZ
 www.MONEYCONTROL.com