Marketing Management
The collection of documents explores various aspects of marketing management, including key concepts, strategies, and applications across different contexts. Topics covered range from buyer behavior and market segmentation to integrated marketing communications and digital strategies. The content emphasizes the importance of understanding consumer needs, effective communication, and the evolution of marketing practices in a competitive landscape. Additionally, it offers insights into different marketing orientations, the role of data in decision-making, and the integration of marketing with other business functions.
