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To Tweet or Not To Tweet: Are You Talking To Yourself


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To Tweet or Not To Tweet: Are You Talking To Yourself

  1. 1. To Tweet or Not To Tweet: Are you talking to yourself? Joanna Blackburn Web Marketing Manager
  2. 2. What we’re going to cover • The Emergence of Twitter • The Basics of Getting Yourself on Twitter • Why Tweet at All? Using Twitter in your area of work • Maximising Twitter Power – Using the Tools • Monitoring and Evaluation • How NOT to Use Twitter • Taking it forward
  3. 3. Is Twitter all it’s cracked up to be? • Started in 2006, from a company called Odeo Group, based in San Francisco • Originally called TWTTR, it was an SMS short code used to share thoughts, location and other useless information • Initially meant to be a personal “person-to-person” service • Today, it’s rumoured to be worth over US $250 million KACHING!
  4. 4. The numbers don’t lie
  5. 5. Twitter Stats • Twitter traffic has increased by a whopping 974% in 2009 from 2008 stats – and this only measures traffic on the main site, and not those who access Twitter on mobiles or other applications (Tweetdeck, for example) • And it’s not just traffic. Time spent on the site was less than 10 minutes in 2008 to half an hour in 2009. • In the US, one in five Americans tweet. That’s a LOT of tweets!
  6. 6. And it’s not just for the ‘young-uns’
  7. 7. Enough of the history lesson. Let’s see how you can use Twitter in your own area of work.
  8. 8. Why Tweet At All? • Press and PR • Promoting Events – and getting delegates to participate • Programme/course promotion • Getting feedback for a service or proposed change • Advertise jobs • Crisis Communications • Develop relationships with stakeholders Can you think of anything else?
  9. 9. The Basics Personalise Your Profile Show Off Your Brand
  10. 10. Follow – and be followed Courtesy of Hubspot
  11. 11. Watch your tone, but keep it personal • Don’t just use Twitter as a broadcast tool. Get some conversations going! • Be open with your followers – build trust and engagement • When appropriate, ask for feedback to encourage repeat visits and develop ongoing relationships
  12. 12. BTW, u’ve only got 140 chars! :( • But that’s not an excuse to use text speak • Use URL shortening tools (, tinyurl, etc) • Don’t waffle (you can’t, anyway) – be precise and to the point • No need to use the 140 characters if you don’t have to
  13. 13. Encourage Feedback • People out there have great ideas you can use • No matter of great you think you are, there’s always room for improvement • People like to know that there’s an actual human being behind your tweets
  14. 14. Monitor what’s being said about or to you so you can respond, if needed CONVERSATION NOT Broadcast
  15. 15. Get a Good API to Manage Your Tweets
  16. 16. Maximise the distribution of your content
  17. 17. Your Reap What You Sow • Follow others and encourage others to follow you • Engage in conversation with those you follow • Retweet (RT) where appropriate • Maximise Twitter Tools (hashtags, lists, trending topics)
  18. 18. Use the tools available
  19. 19. Monitor your Tweets • Use Tweetburner (or similar) • Monitor URL performance of click throughs – good to see interest in a news item or event, for example
  20. 20. Monitor your Tweets • can quickly graph your tweets • Monitor frequency of tweets • See how many retweets and replies you make But more importantly, have a nosy at what competitors are doing
  21. 21. Monitor Your Tweets
  22. 22. How NOT to Use Twitter
  23. 23. How NOT to Use Twitter
  24. 24. How NOT to Use Twitter
  25. 25. If you do mess up… • Respond appropriately It’s her fault! – and QUICKLY • Apologise to each individual if possible • Remove offending and/or inappropriate tweets And don’t do it again.
  26. 26. Are you confused yet?
  27. 27. Yes, you’ll need to work at it to make Twitter work for you • Like any application, you’ll only get the best out of Twitter if you learn how to use it right • Don’t use Twitter in isolation, ensure it’s embedded in your marketing, communications and PR strategy • Sit down with key colleagues and discuss whether Twitter is right for you – and who’s going to manage it day to day • Maximise Twitter tools (hashtags, lists, trending topics) to get the best results • And always, Always, ALWAYS evaluate
  28. 28. Until next time, take care of yourselves and each other… Thank you for listening. Joanna Blackburn 0161 295 4779