Get more traffic online. UCD Innovation Academy lecture, May 8th, 2015

1. Strategies to
Get More Traffic
online
@SimonCocking
simoncocking3@gmail.com
http://sarahpaddleswim.wordpress.com/
http://irishtechnews.net/ITN3/

2. Here to help you
500+ articles since April ‘14
20k+ followers across 4 Twitter accounts
2500 + LinkedIn connections

3. Key concepts

4. Solve other people’s
problems

5. Look for sweet spots

6. Be strategic,
smart,
opportunistic

7. Try
things
out

8. Find right
channel(s)
for you

9. Key platforms
1. Website & blog / vlog ( original
content)
2. Twitter
3. Facebook
4. LinkedIn
5. Slideshare
6. Behance / pinterest / instagram /
tumblr /etc

10. Lots of blogging platforms
Pros / cons, depends what you’re selling
Use comparison articles
eg Wordpress vs Squarespace vs Blogger etc,
try them out !!!!!!

12. 1. Blogging tips
& strategy

13. Create
original
content

14. Titles are vital

15. Pictures even more!

16. Offer
something
of use,
solve
problems

17. Guest blog for higher
sites

18. Twitter

19. Don’t be an egg

20. Have your
url
on your
profile

21. Share
your
content

22. Get followers.
Follow the followers
of your field leaders

23. Share
other
people’s
content

24. Time your tweets

26. Find large
active
groups,
post here

27. Reply to comments,
‘like’ them

28. Share
content,
share yours
last, post at
optimal
times

30. Get
over
500
connections

31. Do +5 endorsements
button to everyone
you link with

32. Use 50 groups allocation,
mix geography & size

33. Publish to
general
update &
targeted
groups

34. Target the
groups to
peak in

36. Easy
to
join

37. Use
problem
solving
titles

38. Include your @twitter,
blog, email etc details

39. Get it out
there
Twitter
LinkedIn,
Facebook

40. Experiment

41. Visual platforms

42. Try them out, see what
works for you

43. Great for visual content

44. Thanks,
remember, quality + hustle = €’s

45. My great resources, top 5

47. ● http://www.quicksprout.com/
● http://www.blogtyrant.com/
● http://www.copyblogger.com/blog/
● http://blog.hubspot.com
● https://blog.bufferapp.com/