Instagram is a popular mobile photo and video-sharing platform that allows users to share content across various social media services. It began development in San Francisco and was acquired by Facebook in 2012 for approximately $1 billion. Users engage with the platform by following others, posting content, utilizing hashtags, and adhering to specific etiquette guidelines.

2. “Instagram is a fast,
beautiful and fun way
to share your life with
friends, family and
Business.”

3. Instagram is an online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures and videos,
and share them on a variety of social networking platforms, such as
Facebook, Twitter, Tumblr and Flickr
Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider.

4. Instagram began development in San Francisco, United States (U.S.),
when Systrom and Brazilian Krieger chose to focus their multi-featured
HTML5 check-in project, Burbn, on mobile photography.
On April 12, 2012, Facebook acquired Instagram for approximately
US $1 billion in cash and stock.
Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider.

5. How to Use It

6. Whether using Instagram
as an online app or via
computer, the first step is
to create an account

7. Next, find friends to follow

8. From the main interface, users can
View, like and
comment on
others’ photos
See what’s
popular
Favorite
images
View your profile
and manage your
account

9. Using the Photo Icon allows
users to:
● Upload photos or videos to followers
● Edit photos with filters
● Add information to images

10. Hashtags are word or phrase preceded by a (#) and
used to identify messages on a specific topic.
After a post is tagged with a hashtag, tap the hashtag
to see a page that shows all photos and videos people
have uploaded with that hashtag.#

11. Feed -A series of the most recent images taken by
those you are following, in chronological order.
Regram- the act of reposting an image previously
posted by another user.
Common Instagram Terms
McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants

12. Tags- An Instagram account name preceded by the
‘@’ symbol
TBT- “Throw Back Thursday”
Common Instagram Terms
McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants

13. Selfie- A picture taken by someone of himself or
herself.
Direct Message- allows users to send private photos
to each other.
Common Instagram Terms
McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants

14. 1. Quality over quantity
2. Keep private posts private
3. Keep hashtags relevant
4. Give proper credit when reposting
Instagram Etiquette
10 Essential Instagram Tips Every User Should Know Just Unfollow

15. User Demographics

16. 200 Million
Smith, Craig (October 6th, 2014). "By the Numbers: 100+ Interesting Instagram Statistics". Digital Marketing Ramblings
Monthly Active users as of March 2014

17. 60%
http://instagram.com/press/
of Instagram Users are
outside the US

18. 17% Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends
of All Online Adults
Use Instagram

19. 68% of
Instagram
users are
female
32% of
Instagram
users are
male
Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends

20. How engaged are
visitors to instagram?
Alexa.com (November 26th, 2014)
Daily Pageviews per Visitor
Daily Time on Site
4.71
4:20m

21. Instagram engagement
is 15 times greater than
Facebook.
Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends

22. Brand Demographics

23. Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenn’s Trends

24. The Top 3 Brands on Instagram
Instagram Statistics Totems.co (November 26th, 2014)

25. Interest for Brands on Instagram
Instagram Statistics Totems.co (November 26th, 2014)
● The top 50 brands on Instagram have 1.5 Million followers on
average.
● As importantly, an average of 2 Million posts mention each of these
brands on Instagram.

26. http://www.l2inc.com/research/instagram-2014 (November 26th, 2014)
Most brands post an
average of
5.5times daily.

27. Business Applications

28. Get Users Browsing Your Brand
● Instagram is a great way to
share pictures of products or
lifestyle images of your brand
and encourage users to share
with other followers

29. Make a Members Only Experience
● Offer premium content and sneak
peeks for followers that doesn’t
appear in your other social media
streams

30. Tell a Different Type of Story
● Create a genuine
conversation with your
followers that goes beyond
reasons they should buy

31. Spark True Interaction
● Use contests, brand specific
hashtags and themes to get
people talking about and to
you

32. Follow Trends to be Trendy
● Stay on top of what is
popular and use those
hashtags and keywords to
promote your brand as
appropriate

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