The document outlines a marketing plan for a new Android fitness app named 'Get-Fit-Go', targeting a broad user demographic seeking general fitness and health monitoring. Key features include personalized exercise routines, diet charts, tracking progress, community support, and both free and premium offerings. The goal is to establish the app as a comprehensive fitness solution while achieving at least 1 million downloads within its first year.

1. MARKETING PLAN
FOR A NEW
ANDROID APP
FINAL PROJECT

2. GET-FIT-GO

3. ABOUT
THE
APP

4. HEALTH APP FOR ALL
BODY TYPES AND
GENERAL FITNESS

5. FEATURES

6. • NUMEROUS EXERCISE ROUTINES
- Different time lengths
- Variety of exercises
- Personalization (mix and match)

7. • REMINDERS
• DIET CHARTS
-Customization
- Various options to choose from
-Daily, meal wise
- Progress

8. • TRENDS AND
PROGRESS
-Weight
- Blood Pressure
- Diabetes
• CALORIES AND
STEPS TRACKER

9. • COMMUNITY AND SOCIALIZING
-Online fitness clubs/groups
- Live streaming of classes

10. - One on one attention

11. • VARIOUS TIME TO TIME
COMPETITIONS
-Fittest person competition
- All-rounder
-Worldwide, vast exposure

12. OF THE APP

14. FREE
FEATURES
• Basic routine of exercises
• Monitoring diet and calories
• Reminders
• Weekly progress and trends
• Live chat with trainers
• Monthly full body analysis

15. PREMIUM
FEATURES
• club membership and live classes
• access to special articles and groups
• personalized diet chart
• personal trainer (full time)
• regular checks
• daily or weekly reports
• easy goal setting and achieving

18. We need to launch a new fitness app in the market for
android phones. It will focus on some major market
segments ranging from young to old, men and women
whose main agenda is to get fit.
The company’s goalis
-To set a different identity for the app
-To establish itself as an all rounder guide and one point
solution for all the problems of weight gain, weight loss,
desirable shape, ailments monitoring, diet plans, to stay
focused and motivated and easy to access & use.
- Maximize the downloads (at least 1 million in a year)

19. Course of action-
• To position itself in the market as a better version of all
the apps together y focusing on the special and unique
features such as-
Personalized, one on one attention
Constant reminding and progress trackers
Variety and plenty choices
Right guidance and community support
• Focus on free features and its usefulness first
• Set up proper target marketing scheme according to the
interests of the group in question.
• Advertisement
• Proper channelizing
• Focusing on the quality should be first priority.

20. SITUATION ANALYSIS

21. COMPANY
CORE COMPETIENCES AND
ASSETS
• Quality results
• Responsiveness
• Ease of access and usefulness
• Flexibility, communicativeness
• Planned and organized
• Continuous support, guidance
and motivation

22. MARKET POSITION
All in one app with
personalized attention and
customized plans for all

23. MARKET
OVERVIEW
Customers are people
who desire certain body
type or just general
fitness.

24. • This app collaborates all the useful
features of the competitors which lack all of
them together.
• This creates opportunities as being
established as an all rounder app.
• Threat is that certain similar apps can
sabotage the success of the app.

25. TARGET CONSUMERS
•Young body conscious men and
women.
•Elder generation who want to
stay fit and healthy

26. G AL

27. At least 1 million
downloads in a year
Quality
service
Increase
customer base

29. TARGET MARKET

30. CUSTOMERS
NEEDS:
• To get in shape
• motivation & reminders
• count calories
For people who don’t have time for regular
checkups or/and are too busy to remember
having timely meals or are confused as to
what to do and eat to stay fit. Who cannot join
a gym or club because of time problems. Who
need easy solution for all these problems.

31. COLLABORATORS
• A team of trainers
• App developers and distributors
(Google Play, Nokia store etc)
• Agents
• Advertisers
• Facilitators to deliver efficient service
• Technical team
• Call centre to answer queries

32. COMPANY
Technical team and team of the trainers
responsible for making the videos, diet
plans etc and handling the app.
The sales, marketing and execution
department are the most important players
Stakeholders are- the customers who join
the app and subscribe, trainers, app
development and management
department, promotion dept, distributors.

33. COMPETITORS

34. Initial investment required.
Most advanced technology used
Adaptation and penetration in different segments
Portraying right image

35. VALUE PROPOSITION

36. OFFERING & CUSTOMER
- Ease of use
- Dependability
- One point solution
- Efficiency
- Customized features
- Quality results
- Community connect

37. TACTICS

38. PRODUCT
• Millions of exercise routines
based on- types, time, body
type etc
Whatever you require

39. •Various videos
•Live streaming
•Live classes
•Timely body analysis
•Progress reports
•General health trends
and graphs

41. •Diet options to
choose from
• Reminders
•Health tips and hacks
•Personalization

42. •Competitions
•Personal attention
and training

43. SERVICE
-Prompt response
- Personalized
attention
- Vast choices
- Smooth functioning
-Proper value

44. GET FIT GO
ONE STOP SOLUTION TO
HEALTH AND FITNESS.
GET FIT SO THAT YOU ARE
READY TO GO FACE ANY
CHALLENGE

45. PRICE
FREE
PREMIUM SILVER 2.99 USD
PREMIUM GOLD 11.99 USD

46. FREE
-basic introduction to the app
- identifying the needs and
body type and suggesting the
best diet and exercise routine
- Customers can select their
exercise regime according to
their own interest(yoga, HIIT,
Crossfit or mixed etc)
- reminders for every meal
- calories/steps count daily
and general health progress
charts
- health tips and hacks.

47. PREMIUM SILVER
-special access to all the
clubs and groups
- live exercise sessions
- special articles
- access to bar graph and
trends of the overall health
in detailed manner with
suggestions
- more options in diet charts
and suggestions

48. PREMIUM GOLD
-one on one personal
training with a trainer of
your choice
- detailed personalized diet
plan and exercises
- easy and short term goal
setting by trainer's guidance
- daily monitoring of the
plan and inputs +outputs
- review
- access to features of the
Premium Silver

49. PREMIUM GOLD TRIAL
INTRODUCTION PERIOD
OFFER
*First come first serve basis
**Limited seats

50. BONUS FOR THE
TRAINERS FOR EVERY
SUBSCRIPTION AND
PERSONAL MENTEE

51. COMMUNICATION
WORD OF MOUTH

52. ADVERTISING

53. DISTRIBUTION

54. IMPLEMENTATION

55. INFRASTRUCTURE
-MARKETING
-SALES
-PROMOTION
-TECHNICAL TEAM
-APP DEVELOPERS AND
MANAGEMENT
- FINANCE

56. PROCESSES
• SEGMENTATION
• POSITIONING
• DECIDING ATTRIBUTES AND PRICING
• APP DEVELOPMENT
• MARKETING
•PROMOTION OF FEATURES AND TRIAL
PERIOD
• DISTRIBUTION
• EFFICIENT MANAGEMENT AND
FUNCTIONING

57. SCHEDULE
APP DEVELOPMENT- 1TO 2MONTHS
MARKETING- 45TO 60DAYS
DISTRIBUTION AND USE- 3MONTHS MAX
INSTALLATION 1 MILLION TIMES- 1YEAR

58. CHOICE
IS
YOURS

60. DISCLAIMER
Created by Aboli Wanjari, VNIT Nagpur, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.