Marketing Plan for EduChamp-an online tutoring platform

1. MARKETING PLAN FOR
MOBILE APP
EDUCHAMP

5. CURRENT MARKET
SITUATION
 Advent of internet has made learning a
far easier task today.Students can learn
almost anything and everything by just a
click of the mouse.
 But,this has led to too much of
information and often students are
unable to get access to quality education
online.
 In such a situation,apps which will
provide access to quality tutors are the
need of the hour.

6. EduChamp app will provide students
with an
opportunity to get quality education as
well as
avail help with regard to homeworks.

8. COMPANY OVERVIEW
 This app will specialize in online
textbook rentals, homework help,and
online tutoring.
 It is meant to help students in high
school and college.
 It will help students get access to
quality education and help online.

9. MARKET OVERVIEW
 Online learning is a fast evolving trend
in today’s world and people have
access to all sorts of information at
their fingertips.
 In such a scenario,access to quality
education remains a concern and
often students are unable to find
quality help.Thus,apps which provide
access to quality education are the
need of the hour.

12. TARGET CUSTOMERS
 The Target Customer Segment will
comprise of High School and College
students who have access to Internet.
 The Company will mainly target students
within the age group of 13-25.

14. GOALS
 The main goal is to create an android
application which will help High School
and College Students get access to
quality education and help online.
 It aims at generating 10,000 users in the
first three months and 1,00,000 users at
the end of first year.
 It also aims to achieve 25,000 users
using premium version and 75,000 users
using free version at the end of first year.

17. CUSTOMERS
 It will cater to the need of students who need
access to quality education online.It will
provide students with help from qualified
tutors throughout the globe.

19. COLLABORATORS
 Ebook provider Websites
 Various Service Producers
 Advertising Agencies
 Social Media & Networking Websites
& Apps.

21. COMPETITORS
 Chegg.com and eCampus.com are its
major competitors.
 Chegg.com provides online tutoring but
does not provide personalized notes
,which will be the ocus of this app.

25. POINTS OF PARITY
 Like Chegg.com,this app will provide
online tutoring to High School and
College Students.
 This app will also provide a platform to
students to get help with regard to
homework.
 This app will also provide quality
education to students by providing
access to experienced tutors.

26. POINTS OF DIFFERENCE
 Unlike Chegg.com,this app will also
provide quality personalized notes which
can be uploaded by anyone .
 This app will cover all areas and topics
and employ a large number of quality
tutors who will provide quality education
as well as clear doubts of students.This
app will also provie the facility of asking
questions from tutors available at that
point of time.

27. VALUE TO
 CONSUMERS-It will benefit consumers
as it will provide access to quality
education as well as provide help with
respect to homework.
 COLLABORATORS-It will benefit the
collaborators as it will popularise them
among those who are not familiar with
them.
 COMPANY-The company will benefit
and earn money from the consumers
who will purchase the premium version

30. FREE VERSION FEATURES
 Free version will provide users with the
facility of viewing all the documents and
notes.
 Free version will provide users with the
facility to avail some but not all features
of the app.
 Free version will enable users to view
the preview of each lecture but the
complete video will have to be
purchased

31. PREMIUM VERSION
FEATURES
 Premium version will enable the users
to download all the documents and
books available on the app.
 It will enable the users to use all the
features of the app.
 It will enable the users to download all
videos and solutions available on the
app.

47. DISCLAIMER
 This presentation has been created by
Nalin Subham, IIT ISM Dhanbad
during a Marketing Internship by
Prof.Sameer Mathur,IIM Lucknow.