This is an product strategy suggestion for the development of blue Learn app

1. Product building strategy

2.  BlueLearn is an education technology platform based in Bengaluru. It
has raised a total of $3.95 million over two rounds of funding. The
latest funding round was in August 2022, led by Elevation and
Lightspeed India.
 it is a platform for students to learn new skills, network with peers,
and apply for internships.
 It has 200000 + community members and organised 1500+ free
events and it was widespread across 5500 colleges

3.  Learn new skills: Learn through events, hands-on projects, and
network with people from tech, design, marketing, and more.
 Build a portfolio: Build a work portfolio that gets you hired.
 Get feedback: Grow with the community and get feedback from
mentors.
 Apply for internships: Apply for internships and grow as an
individual.
 BlueLearn Work saw more than 1,100 companies and individuals
post gigs and internships, and over 30,000 total applications. More
than 4,000 companies, agencies, and individuals have used
BlueLearn to hire remote interns and freelancers.


4.  Initially we have divided our market into following categories:
 Here’s how India’s total population breaks down by age group:
 8.0 percent is between the ages of 0 and 4.
 13.6 percent is between the ages of 5 and 12.
 8.8 percent is between the ages of 13 and 17.
 12.6 percent is between the ages of 18 and 24.
 16.7 percent is between the ages of 25 and 34.
 14.3 percent is between the ages of 35 and 44.
 11.1 percent is between the ages of 45 and 54.
 8.0 percent is between the ages of 55 and 64.
 7.0 percent is aged 65 and above.
 This is the percentage of people using internet around india.

7.  According to App Magic, language apps hold 45% of the total
educational app market, followed by apps for kids at 17%. The
remaining 17% is made up of other apps, such as those for mental
abilities training and piano practice.

According to a 2021 Brainly survey, about 58.9% of Indian students
use EdTech platforms for exam preparation.
 Rest of the percentage is used for social media .

8.  For kids who are of below 15 years we can
develop interactive gaming app for each and
every subject which can helps in growth of
focus in their studies .
 We can promote arts and crafts like painting
,singing,dancing which can improve their
mental capability.
 We can teach about tech subjects like
robotics,coding etc.

9.  Providing a counseling sessions for students
for their uplifment in all aspects.
 Providing an educational support for
physically challenged students .
 Providing an online platform for creative
ideas and helps them in generating
investments.

10. Product idea
Customer
segmentation
Develop
an action
plan
Developing
and testing
an project
Final application
of the project

11.  Connecting with influencers
 Offering incentives to maximize engagement
 Getting creative with social media
 Maintaining good communication
 Targeting local magazines and newspapers

12.  Freemium pricing strategy:
 This model offers a certain set of features for free, with additional
features available for a fee. Users can be charged a one-time fee, or
you can implement monthly or yearly subscriptions.
 Value pricing is perhaps the most important pricing strategy of all.
This takes into account how beneficial, high-quality, and important
your customers believe your products or services to be.
 Cost-Plus Pricing
 Prices are set by adding a margin to the cost of production.

13. 
 THANK YOU