The document proposes a new app called FullMarks that allows students to post doubts and get them solved instantly by experts. It aims to address the current issues where students cannot solve doubts immediately and have to pay high fees to consult tutors. The app would use a freemium model and collaborate with established learning applications to provide affordable doubt solving sessions. The document discusses the company and market overview, opportunities, threats, goals, target market, value propositions, features, infrastructure requirements and marketing plan for the new app.

1. FullMarks

3. • Current Situation:
Students aren’t able to solve doubt instantaneously while
they are studying which is a flaw, even if they can, they
have to pay huge amount of money.
• Our Goal:
Provide Students quick and authentic doubt solving
sessions with respective field’s experts.
• Proposal:
The app FullMarks to provide an informal chat session
with an authentic tutor to solve doubts instantly.

4. Situational
Analysis

5. 1.Company overview
Latest technology
Tie-up with established learning
applictions
Freemium model of app
Innovative app that would change the
way student study
 Large no. of Target consumers

6. 2.Market Overview
Competitor: Toppr
It is the closest competitor of FullMarks app. It was launched 4
years back and is quite successful. It is available on Google play.
Collaborators: Embibe, 100/100
These are some of the most popular applications to prepare for
examinations in India. They would be willing to collaborate with me
because it would attract more Students and introduce a whole new
comprehensive learning mechanism.

7. Opportunities
Makes student doubt solving much faster and
efficient
Connection between student and established
tutor
 Allows to solve doubt in relatively low price
than competetors.
Allows collaborators to attract large number of
students

8. Threats
Opposition from other poorly established
learning applications
May fail to get enough students to participate
 Students may be reluctant to shift to earlier
established learning applications due to lack
of trust.

9. Goal

10. • To cross 10,000 downloads in 6 months
• Gather atleast $10,000 in 6 months from
premium version of app
• Collaborate with more and more learning
applications to keep growing

12. Target
Market

13.  Students are becoming more time conscious these days.
 Nobody has the patience to wait for doubt to be
cleared.
 These customers comprise of young customers from
11-18 years age.

14. Collaborators
 Mainly learning applications in India, for example Embibe,
100/100 etc.
 Strategic goals for these would be to introduce these quick doubt
chats to students. They would want to increase their participating
students through FullMarks.
Advertising agencies
 Networking websites and social media

16. Customer Value
Now no need to wait for clearing doubts.
Authentic tutors in your hand.
Really cheap fees.
OPEN, POST, GET IT SOLVED

17. Collaborator Value
Be the first ones to introduce a comprehensive
academic website
 Attract large number of customers
Save on customers to switch to toppr

18. Company Value
Will benefit from premium app buys
 Major help from collaborations with various
established learning apps
Credited for revolutionizing the doubt solving
pattern

20. Free features of FullMarks
Select any one subject which generates the
highest doubts
Post doubts on the platform and get it solved
instantly
Post a maximum of 4 doubts per day
Get a free 5 doubt session coupons for referring
a friend

21. Premium features
Students can post any number of doubts on
the platform and get them solved instantly
Students can opt for any number of subjects
Students can ask doubts at any point of time
in a day

23. Name : FullMarks
Tagline: OPEN, POST, GET IT SOLVED
Slogan: We value your time

24. Premium version :
Only 7.99/- $ per month

25. Website
Social media
App Video
Review websites
Direct contact with tutors

26. Distribution

28. Infrastructure
Software Development Team – Responsible for
developing and updating the app regularly
 Human Resource Team – Employing best tutors
available to ensure fluent doubt solving sessions
Marketing Team – For market analysis, analyzing
student behavior, keeping check on sales and
competitors
Finance team – Manage investments and revenue

30. 1. Pitching the idea to collaborators and investors and
discussing the future course with them so that we can
give incentives to people to use our app.
2. Developing a user-friendly and efficient app
3. Marketing team has to analyze the market and make
plans to promote the app through social media,
contests, reviewers etc. by giving incentives to
people.

31. 4. Finally, organizing some demo doubt solving sessions
to let consumers know about ease of app
5. Collecting consumer reviews for improvement.
6. Continuous innovation and updating is required in the
app as well as marketing strategies.

33. Made by-
TUSHAR MANGAL
B.Tech, IIT Kanpur
During marketing management internship
under the guidance of :-
Prof. Sameer Mathur
IIM Lucknow