This final project is made by Abhinav Singh from MIT Manipal during marketing internship under guidance of Prof. Sameer Mathur (IIM LUCKNOW)

1. CAREER
ADVICE
Android App Idea: Final Project
By Abhinav Singh

2. SITUATION

3. STUDENTS
CONFUSED
ABOUT THEIR
FUTURE

4. BIASED
ADVICES
MISLEADS
THEM

5. THIS PICTURE SUMS UP
CURRENT SITUATION.

6. FAR BETTER TO LIVE YOUR
OWN PATH IMPERFECTLY
THAN TO LIVE ANOTHER’S
PATH
-BHAGAVAD GITA

7. OUR GOAL
• To show students correct path in achieving
their dreams.
• They can take advices and suggestions from
the professionals and students of the field they
are interested in.
• To give them detailed and experienced views
of the field they are trying to pursue in future.
• Helping them in selecting subjects for their
future.

8. COMPANY OVERVIEW
• This is a paid app.
• This app will be connected with LinkedIn to get access to the
profile of the students and professionals. Based on their profile,
they will be selected to give advices on this app.
• The user interface of this app will be much more like
combination of LinkedIn and Facebook. But here students can
find about people using filters ( based on which field they are
looking for).
• After filters are applied they will get list of students related to
applied filters. From there, they can check their LinkedIn profile
and choose accordingly to get suggestions from them.

9. • We will also pay students and professionals
who will be giving advices. (around 20% of
what earned from the app)
• Each student and professional will be payed
based on no. of people who seek their
advices. (Analogy, Youtube channel is payed
depending on views and advertisements on a
video.)
• There will be a discussion forum where
everyone can share their views related to
different fields. (Analogy, Just like people
discuss on a Facebook group).

10. TARGET
CUSTOMERS

11. • 10th class students who face difficulties in choosing
subject for 11th.
• 11th class students; informing them about
competitive exams and colleges.
• 12th class students who will be joining colleges;
about different branches and their scope &
requirements.
• Final Year College students; about various sectors
to can get job and Higher studies. Also, what is
their future scope and how is working life in that
field.
• So Basically, our customers are from 15 to 24 years.

12. ROLE OF EMPLOYEES &
TECHNICAL DEPARTMENT
• Keeping a check on bugs and keep
upgrading the application.
• Making sure that students and professionals
who are advising are have legit LinkedIn
profiles.
• Keeping a check on upgradation of Operating
Systems & Making sure that app works well on
all the platforms and mobile.
• Solving issues if any user gives a negative
technical feedback.

13. ROLE OF
MARKETING MANAGER
• Selling the idea to the professors from top
universities & professionals as they can earn
money from the app easily.
• Advertising the product in schools (before
starting of the vacations/before student
leaving school), colleges of various streams
(during admission), coaching centers (during
admission), etc.

14. PARTNERSHIP
To establish a
connection between
customers and people
who will advice them.

15. COMPETITORS
• Quora can be a competitor but this is much more about solving
problem students have been facing for years. Quora sometimes
gives biased opinions, the information about people might be fake.
Its really not what a student will look for when he is confused about
his future. We will make sure that whoever are giving advices do not
have fake profiles.
• Quora does not have answers for all the questions many questions
are unanswered. Moreover the up vote thing can change opinion
of many people and might confuse our students again. Also, their
comment section is not active at all (that is also not the main
purpose of the app). However my app will be focus on interactive
discuss forum also.

16. QUANTIFIED ANALYSIS
• So, we are expecting that around 1,00,000 users (Maximum) will
download the app in its first month.
• We will release the app in June – July as this is the time students think
about future after getting rid of their exams.
• So, will earn around
1,00,000*Rs.49/- = Rs. 19,00,000/- (Minimum if 1,00,000 user download as
not including Premium) in the first month of the app.
• Out of this 20% will be paid to professionals and other expenses in
connecting with LinkedIn and taxes (assuming 40% of what we
earned)
• So net income be will (remaining 20%) Rs. 8,00,000/- in first month.

17. CUSTOMER VALUE
• For just less than Rs. 100/- customers who do not have access
to the people who are employed or studying in their interested
field. They can get to know lot about that field for this money.
This is affordable price for anyone in India. Atleast Rs. 19/- is
affordable to everyone.
• Customers can know about the salary, future scope, pros and
cons, job satisfaction, working life, etc. of any field which is not
possible on Google as many times people have to search a lot
and most certainly we get search results of what we are
interested in, we never get to know about the other possibilities
and options. Also, when you searching about such things on
google you will get biased opinions many times. Also, many
things on google are not right. So do not believe everything.

18. COMPANY VALUE
• The job of the people selected from LinkedIn/offline is very
simple, they just have to present themselves (being unbiased)
through a short video/chat with students on discussion forum/
prepare slide/ Share some useful links so as to guide customers
in the in a right direction.
• Just by all these they will be earning some money, based on
no. of people who like their way of giving advice. This will
maintain competition among many people and they will try to
do better than others hence eventually it will profit our
customers by getting better information which is our main aim.

19. PRODUCT
• Initially, to download the app. they will have to
pay very low amount. (i.e. Rs. 19/-).
• With this, they will get access to the students of
the field they are interested in.
• To get access to the professionals, high profile
people & professors in that field they will have
to pay (Premium) Rs. 99/- more.
Note:- Prices will increase in future depending on the success on the company

20. BRAND
• Name:- Fluger
• Slogan:- Connecting to make a clearer & complete path

21. YOUTUBE HAVE YOUTUBERS
FLUGER HAVE FLUGERERS

22. RELATIONSHIP WITH
COLLABORATORS
• Company will have to maintain its
relationship with LinkedIn as many of
people appointed will be chosen from
LinkedIn.
• We will give some % of money earned to
LinkedIn to maintain relationships in this
business.

23. THREATS
Our main partner is LinkedIn.
But what if LinkedIn closes
one day or it choses to
discontinue partnership with
our company?

24. SOLUTION
• We will accept resume of people online / offline both from before
the date of release of the apps by advertising it among our
colleagues.
• People who will be selected will be connected to the app directly.
• We will advertise the app among college students, so that they
apply for job & earn money during their studies in college but
earning will depend on how much money app generates and how
many people are following them.
• We can contact professors of various universities and advertise our
product. This can be one easy way for them to earn money.
• We can advertise about our app to various employees working in
different fields.

25. APP SCHEDULE
• The app will be released in the month of June – July because
this is one those periods when students have to look for “What
is next”.
• They will be most probably confused during this period about
choosing subjects, Higher education or Job, which branch to
choose in college, etc.
• This is the time when they would spend Rs. 19/- easily on this
app without thinking much. Some of them might even apply
for premium offers.

26. PERFORMANCE EVALUATION
• Our goal be always to keep maximizing the no.
of people getting benefit from the app.
• Evaluating the increment in profit in past 2
years since company started.
• By reading the reviews on Google Play Store.
• Whether the no. of people appointed to guide
people have increased or decreased.

27. DISCLAIMER
• This final project is made by Abhinav Singh from MIT Manipal
during Marketing Internship under guidance Prof. Sameer
Mathur (IIM LUCKNOW).