Localkart is an Android app that allows users to shop locally from home, connecting them with local retailers. The app aims to tap into the growing online shopping market, targeting upper and middle-class smartphone users while offering both free and premium features. Key strategies include leveraging local retailers, competitive pricing, and aggressive marketing through various media channels.

1. LocalKart
Shopping from comfort of your home

2. Overview of the Situation
Online business has increased to 15-20% in
recent years.
➔ Local Retailers
Caused heavy loss to local retailers and
vendors.Threat to local retailer
➔ Customers
For convenience prefer online
shopping
Executive Summary

3. Company’s Product
It’s an Android App where users can buy
products available in local market in their city

4. ● Connect to local retailers and
convince them to connect to this
app and paste QR code of app in
their store and ask customers to
download the same
● Do publicity of app via print media
like newspaper
Action Plan

5. Situation Analysis
➔ Company Overview
➔ Market Overview
➔ Target Customers

6. ● Company’s product “LocalKart” is
made for Android smartphone
users
● LocalKart will allow customers to
buy local shop products online!!
Company Overview

7. Market Overview
Android Users Statistics

8. ● Untapped Market
● Very less competitors
● Increasing smartphone
users
● Increasing digitization
● Era of plastic money
Opportunities Threats
● The concept is very new
● Requires substantial
financial aid and work
force
● Global competitors like
Amazon,Flipkart present
on bigger platform
● Challenge to establish
trust among local
customers in app

9. Target Customers
● Targeted at upper and middle
class section of the society
possessing smartphone and
having knowledge of online
shopping
● Teenagers will be in target who
are usually smartphone users

10. ● Initially,cover 50-60% of city
consumers
● Conversion factor of customers of
15-20%
● Reachout each and every retailer
and vendor in local market
● 10000+ downloads in starting
month
● Reach out to each and every city in
India
● To generate revenue of 10
lakhs/year
Goals

11. ➔ Target Market
➔ Value proposition
➔ Competitive
Offerings
Strategy

12. Targeted Customers
Needs
● Shopping 24*7 at the convenience
of home
● Cheap deals and better prices
● Variety of products
● Comparison of Prices
● Avoid crowd of customers in local
market
● No compulsive shopping

13. ➔ Customer value
Users can shop items from local
market online.They will have to pay
some fee for using premium features in
the app
➔ Collaborator value
Retailers and shopkeepers have to pay
5% of the total bill to the
company/transaction
➔ Company value
Positive work environment,growth
potential,good pay
Value Offering

14. Competitive Offering
● Quick search options
● Price comparison results
● One click away from order
● 15 days replacement and return
window
● 30 minutes delivery option
● Competitor are Purplista and other
e commerce sites

15. Tactics

16. Freemium App
Free Features
● Search for products in local
market
● Allowing buying product via
app
● Delivery in a day or two
Premium Features
● Product Comparison
● Quick delivery in 30 minute
● Replacement and return
option
● Premium facilities
@$1.5/month

17. Brand
➔ Name: LocalKart
➔ Tagline: Shopping at the comfort of your
home
➔ Core Brand values: Quality,Innovation

18. Prices
● Customers will have to pay nominal fee of $1.5/month for premium service
● Retailers will have to pay 5% of the total shopping price to the company
● Once the business flourishes shopkeepers will be demanded additional
price to show their search result at top and for good customer review

19. Incentives
● First login bonus
● Friends referral bonus
● Online shopping gift card for
shopping very frequently

20. Communication
● Retailers and shopkeepers will be
asked to paste QR code of app in
their shops
● Ask customers to download app
for shopping convenience
● Once people will come to know
word of mouth promotion will
occur
● Social media and especially print
media can be used for promotion

21. Distribution
● The product will be distributed through Google Play Store
● Other app store like Opera Mobile Store will also have app
● Retailers and shopkeepers will be provided with a mobile application to
accept payment and perform other actions

22. What makes us different
➔ Online shopping from local
market
➔ Local and less expensive brands
made available
➔ Help local retailers in expanding
their business
➔ Delivery possible in very short
time
➔ Return/replacement made easy

23. Implementation
● Hire app developers for developing app and making fixes in app as and
when required
● Creating highly secure window for transaction made by the customers
● Search for potential investors for financial aid
● Development of mobile application and website for connecting retailers
● Retailers and shopkeepers should be instructed about using app

24. Implementation Schedule
● Marketing research-3 weeks
● Crafting business strategy-2 weeks
● Contacting Local retailers-3 weeks
● Dealing with delivery company-2
weeks
● Market Positioning-2 weeks
● Settling product strategy-3 weeks
● Developing pricing strategy-2
weeks

25. Thank You!!

26. Disclaimer
Created by Sarthak Chaturvedi,NIT Surathkal as Final Project
during Marketing Internship under Prof. Sameer Mathur, IIM
Lucknow