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Mobile app marketing plan
- 1. Mobile App Marketing Plan Canter
- 3. Canter is a one stop destination for all your running and jogging needs. It is a platform for individuals to learn,prepare, track, analyse, socialize and shop for all their running related activities, in the best possible way.
- 5. Market Overview 72% people in USA own a smartphone. Which equals to 232 Million people
- 6. Competitors
- 7. 1
- 8. 2
- 9. Opportunities 1. To be among the top 15 apps opened by individuals opened by consumers on a daily basis. 2. To be seen as an instrument of change for people who want to run and somehow find it unappealing 3. To be a one stop destination for anyone dedicated to running.
- 10. Threats 1. Competition from Big players with high capital 2. Competition 3. No marketing Budget.
- 11. Target Consumers Anyone from 16-70
- 12. Goals
- 13. 2 years from date of release 1. To have more than 50 Million Downloads 2. To achieve a revenue rate of 50,000 USD per month 3. App Market rating of 4.5+
- 14. Strategy
- 15. Target Market Customer Needs 1. Preparing for races,marathons and field sports 2. Weight loss and maintaining health 3. Keeping track of progress
- 16. Collabarators 1. Fitness Experts 2. Large Supermarkets 3. E-Commerce websites
- 17. Competitors ● Nike+ ● Runtastic ● Gyms
- 19. For Consumers
- 20. Points of Parity ● Health info ● Performance report on your runs ● Tracking your route ● Music ● Sharing on social Media
- 21. Points of Difference ● Connecting with people with similar interests ● Getting info, discounts and passes running related events happening around the city ● Personalized summary and analytics on your runs every month ● Discounts on running equipments in leading stores and ecommerce websites.
- 22. For Collaborators Their products get advertised and recommended on the app. Also a profit sharing formula can be agreed with individual collaborators.
- 23. For Company Company earns profit through premium features and possibly through advertising
- 24. Tactics
- 25. Products ● Free Version- All points of parity ● Premium Version - Run Club Membership, Discounts, Event passes, personalized performance tracking.
- 26. Price 1. Monthly Subscription - $1 2. 3 months - $2.4 3. 6 months - $4 4. 12months -$6
- 27. Promotions ● Blogs ● Collaborators ● Consumers ● Social Media
- 29. Implementation
- 30. Infrastructure ● IT team - Responsible for the technical working and updating of app ● Marketing Team- Responsible for marketing and Publicity ● Operations Team- Responsible for day to day working of app ● Finance Team- Responsible for all financial dealings of the company
- 31. Processess ● First the app is developed incorporating all expected features ● Then all collaborators are met with and details sorted out. ● Test run of the app is conducted and feedback is received and studied and decisions based on it are taken accordingly
- 32. Schedule ● 6 Months to develop the app ● 3 Months to test the app ● App should be ready for complete launch in 1 year.
- 33. The End
- 34. Disclaimer This presenation was made by Jacob Antony,CUSAT, during an Internship on Marketing Management under the guidance of Prof Sameer Mathur, Indian Institute of Management,Lucknow.