A software-hardware integrated solution that which will use VLC to guide the consumer to their desired product or shop inside a supermarket or mall respectively.
LazyBud is a proposed mobile app that allows consumers to scan and pay for grocery items using their smartphone to avoid long lines. This aims to improve the shopping experience for customers and reduce labor costs for retailers. The document outlines LazyBud's market opportunity in urban India, potential partners, competitors, objectives, target market, value proposition, positioning, product details, pricing plan, marketing strategy, and implementation process. It concludes with a disclaimer that this was created as an internship project.
This document discusses Intermag, an innovative digital publishing platform for magazines. It aims to create an interactive multimedia experience for readers while also providing businesses opportunities in the emerging digital magazine market through subscriptions, in-app purchases, advertising, and other revenue streams. Initial reader and business reactions have been positive about accessing magazine-style content digitally in a more convenient, engaging, and affordable way.
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
This document outlines a marketing plan for a flash delivery app called "Flash". The app aims to deliver products to customers within 2 hours by connecting them to nearby retailers. It will target all internet users and shoppers. The goals are to generate 10,000 users in the first month and 100,000 users in a year through word-of-mouth promotion, membership cards, and sponsorships. The app will collaborate with big malls, social media sites, and other apps. It will provide an advantage over competitors like Flipkart by offering faster delivery times. The software team will focus on building and improving the app. Credibility for retailer collaborators will be a top priority during implementation.
AliNavi is a proposed integrated platform that combines Alibaba and AutoNavi's services. It aims to change consumer shopping behavior by providing an online to offline experience. The platform will leverage AutoNavi's mapping data and Alibaba's e-commerce services and payments platform to allow users to seamlessly search for products online, get navigation to stores, and complete purchases both online and offline. The integration of Alibaba and AutoNavi's services has the potential to strengthen their position against competitors like Baidu and Tencent by combining their complementary strengths in e-commerce and mapping. Over time, AliNavi aims to develop more personalized location-based services and analytics to improve the shopping experience.
Nearly 70% of malls in major Indian cities are struggling with low footfalls and below average performance. The entertainment and F&B space in malls is increasing to attract more customers. Online shopping is rising while the mall experience has not evolved. The document proposes the Discover APP to help malls drive more footfalls for brands by offering engagement platforms, experience zones, and interactive games. It will provide offers, promotions, store locators and a loyalty program. Implementing this at malls could enhance the shopping experience and benefit both malls and retailers through marketing, traffic, and building loyalty. Partnering with major mall management companies could help capture the market and expand internationally.
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
Boost up sales and increase revenue with enterprise mobile applicationsSoftweb Solutions
It has contributed to greater efficiency and productivity at the workplace. Smartphone users have grown with every passing day and with the release of new smartphones, people have a wide variety to choose from.
LazyBud is a proposed mobile app that allows consumers to scan and pay for grocery items using their smartphone to avoid long lines. This aims to improve the shopping experience for customers and reduce labor costs for retailers. The document outlines LazyBud's market opportunity in urban India, potential partners, competitors, objectives, target market, value proposition, positioning, product details, pricing plan, marketing strategy, and implementation process. It concludes with a disclaimer that this was created as an internship project.
This document discusses Intermag, an innovative digital publishing platform for magazines. It aims to create an interactive multimedia experience for readers while also providing businesses opportunities in the emerging digital magazine market through subscriptions, in-app purchases, advertising, and other revenue streams. Initial reader and business reactions have been positive about accessing magazine-style content digitally in a more convenient, engaging, and affordable way.
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
This document outlines a marketing plan for a flash delivery app called "Flash". The app aims to deliver products to customers within 2 hours by connecting them to nearby retailers. It will target all internet users and shoppers. The goals are to generate 10,000 users in the first month and 100,000 users in a year through word-of-mouth promotion, membership cards, and sponsorships. The app will collaborate with big malls, social media sites, and other apps. It will provide an advantage over competitors like Flipkart by offering faster delivery times. The software team will focus on building and improving the app. Credibility for retailer collaborators will be a top priority during implementation.
AliNavi is a proposed integrated platform that combines Alibaba and AutoNavi's services. It aims to change consumer shopping behavior by providing an online to offline experience. The platform will leverage AutoNavi's mapping data and Alibaba's e-commerce services and payments platform to allow users to seamlessly search for products online, get navigation to stores, and complete purchases both online and offline. The integration of Alibaba and AutoNavi's services has the potential to strengthen their position against competitors like Baidu and Tencent by combining their complementary strengths in e-commerce and mapping. Over time, AliNavi aims to develop more personalized location-based services and analytics to improve the shopping experience.
Nearly 70% of malls in major Indian cities are struggling with low footfalls and below average performance. The entertainment and F&B space in malls is increasing to attract more customers. Online shopping is rising while the mall experience has not evolved. The document proposes the Discover APP to help malls drive more footfalls for brands by offering engagement platforms, experience zones, and interactive games. It will provide offers, promotions, store locators and a loyalty program. Implementing this at malls could enhance the shopping experience and benefit both malls and retailers through marketing, traffic, and building loyalty. Partnering with major mall management companies could help capture the market and expand internationally.
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
Boost up sales and increase revenue with enterprise mobile applicationsSoftweb Solutions
It has contributed to greater efficiency and productivity at the workplace. Smartphone users have grown with every passing day and with the release of new smartphones, people have a wide variety to choose from.
Today, nearly all consumers pre-shop before stepping into a store, begging the question of retailers worldwide: are you where they are?
Become familiar with the next phase of retail and learn:
- What the new path to purchase looks like
- Why retailers must keep consistent brand messaging across all mediums
- How responsive design and mobile apps are critical to conversions
Tiendeo is a company that provides online and mobile catalogues and brochures, reaching 19 million unique monthly users, 11.4 million on mobile. It connects retailers to consumers by indexing brands and products, and geolocating malls and stores. Retailers can distribute their catalogues and coupons to users through Tiendeo's website and apps, allowing their stores to be easily located on maps.
Promobay is a mobile app that allows merchants to create and manage digital coupons in real-time, track coupon redemption, and receive consumer data and analytics. The app gives consumers discounts and promotions from local merchants that can be redeemed directly from their smartphone. Promobay aims to disrupt traditional paper-based couponing with a fully digital and mobile solution for merchants and consumers.
Boni is a company that uses beacon technology and a mobile app to engage shoppers both online and offline. Their solution involves using iBeacons and mobile apps to provide personalized ads, loyalty programs through rewarding non-spending behaviors, and targeted engagement. Boni has over a year of experience in the market as the first mover with beacon technology and an app designed for retail. Their strategy is to continue focusing on deploying beacons in malls, targeting end-users, and providing an attractive platform for retailers to advertise in order to multiply their client base and drive growth.
O Futuro da Internet, Bandara Udana / Cientista Chefe da Rakuten JapãoRakuten Brasil
1) O2O commerce aims to provide a seamless shopping experience that bridges the gap between online and offline commerce through mobility, personalization, and integration of digital and physical shopping channels.
2) Key driving forces of O2O include mobility, sensing technologies, electronic payment methods, and novel business models that combine online and offline elements.
3) Case studies of companies like Apple, Rakuten, Landmark and Ubira demonstrate how O2O can be implemented through features like in-store pickup, proximity-based promotions, and mobile apps that connect online and brick-and-mortar shopping.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
The digital healthcare network comprises of telehealth, mHealth(mobile), electronic patient records, wearable, and social media. Predictive analytics will help in providing preventive healthcare facilities rather than curative healthcare.
World premiere: Carrefour Hypermarkets have installed large networks of iBeacons to guide and inform in-store customers
The european retail leader Carrefour has recently placed extensive iBeacon networks in all 28 of its hypermarkets in Romania. This is the first project of its kind at global level which passes the tests phase and openly interacts with the public at the level of an entire commercial network.
The solution uses 600 Onyx Beacon One devices and delivers to consumers, at the level of an entire national retail network, a guided shopping experience, personalized and enriched by the content delivered to their mobile devices.
Mobile apps provide fitness centers opportunities to engage customers. The mobile industry has seen tremendous growth with over 20 billion apps downloaded and mobile devices projected to outsell computers by 2013. Fitness center apps allow customers easy access to center information, special offers, classes and events. They also provide business owners analytics on app usage and a way for customers to share their experiences.
This document discusses how beacon technology can be implemented in malls to improve the customer experience. Key applications include loyalty programs and dynamic pricing based on customer data collected from beacons. Beacons also enable indoor navigation in malls, check-ins at events, analytics on customer movement, and targeted notifications and advertisements. The document argues that beacons allow malls to deliver personalized experiences, strengthen customer relationships, and increase loyalty.
Mobile apps provide fitness centers opportunities to engage customers. The mobile industry has seen tremendous growth with over 20 billion apps downloaded and mobile devices projected to outsell computers by 2013. Fitness center apps allow customers easy access to center information, special offers, classes and events. They also provide business owners analytics on app usage and a way for customers to share their experiences.
Q-Less is proposing a mobile app that allows coffee shop customers to order and pre-pay for their coffee using geolocation technology, reducing wait times. The app would automatically send orders to nearby retailers as customers approach. This solves the problems of long queues during peak times and lost sales. Retailers can join the network for an annual fee and Q-Less takes a 10% commission on successful orders. Financial projections estimate £3.4 million in revenue the first year growing to £36.4 million in three years. The coffee shop market is large and growing, with over 2 million cups sold daily in London alone. Competition includes Starbucks' app but it is limited to their stores.
1) Most shoppers research online before visiting stores, and many use multiple devices sequentially during their shopping. Current retail technologies cannot keep up with this multichannel behavior.
2) SAP's Customer Activity Repository consolidates customer and transaction data from different retail channels into a single system. This provides a unified view of customers and enables more accurate demand forecasting, pricing, and personalized experiences across channels.
3) By integrating data from multiple existing retail systems, the Customer Activity Repository allows retailers to better understand customer behavior and improve operations through features like real-time inventory visibility and optimized promotions.
Digital Shelf-Edge Solutions provides integrated technology solutions to drive retailer productivity. The company is headquartered in Norway with 600 employees in 10 offices across 10 countries. Their solutions include electronic shelf labels, cash management, click and collect, and select and collect. Their PRICE solution enables automated pricing, centralized pricing management, and dynamic pricing capabilities. They help retailers face threats from online competitors by price matching, showing out of stock information, and using QR codes to provide more product information and reviews to customers.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Cross-border O2O - Take Your Brick-and-mortar Store To China Via OmnichannelAzoya
Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.
Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
The document describes a new mobile application called the EETAC App, which provides indoor positioning, routing, and social networking features for students and teachers at EETAC, explaining how it works through user stories and diagrams of the technical architecture, workflows, entities, and technologies used such as Ericsson Maps API and security implementation.
An indoor navigation system automates the maintenance scheduling of all vehicles for an organization. It aims to overcome mismanagement and inconsistencies in data. The system allows generation of reports based on criteria, easy data management, and contains all needed information. It has modules for administration, transportation, employees, and reports. It manages vehicle, employee, part, and repair information to support functional requirements like fuel tracking, maintenance, and more.
Indoor Navigation Infraestructure based on Augmented Reality Techniques, RECPAD 2012, 18th edition of the Portuguese Conference on Pattern Recognition (Coimbra - ISEC)
Today, nearly all consumers pre-shop before stepping into a store, begging the question of retailers worldwide: are you where they are?
Become familiar with the next phase of retail and learn:
- What the new path to purchase looks like
- Why retailers must keep consistent brand messaging across all mediums
- How responsive design and mobile apps are critical to conversions
Tiendeo is a company that provides online and mobile catalogues and brochures, reaching 19 million unique monthly users, 11.4 million on mobile. It connects retailers to consumers by indexing brands and products, and geolocating malls and stores. Retailers can distribute their catalogues and coupons to users through Tiendeo's website and apps, allowing their stores to be easily located on maps.
Promobay is a mobile app that allows merchants to create and manage digital coupons in real-time, track coupon redemption, and receive consumer data and analytics. The app gives consumers discounts and promotions from local merchants that can be redeemed directly from their smartphone. Promobay aims to disrupt traditional paper-based couponing with a fully digital and mobile solution for merchants and consumers.
Boni is a company that uses beacon technology and a mobile app to engage shoppers both online and offline. Their solution involves using iBeacons and mobile apps to provide personalized ads, loyalty programs through rewarding non-spending behaviors, and targeted engagement. Boni has over a year of experience in the market as the first mover with beacon technology and an app designed for retail. Their strategy is to continue focusing on deploying beacons in malls, targeting end-users, and providing an attractive platform for retailers to advertise in order to multiply their client base and drive growth.
O Futuro da Internet, Bandara Udana / Cientista Chefe da Rakuten JapãoRakuten Brasil
1) O2O commerce aims to provide a seamless shopping experience that bridges the gap between online and offline commerce through mobility, personalization, and integration of digital and physical shopping channels.
2) Key driving forces of O2O include mobility, sensing technologies, electronic payment methods, and novel business models that combine online and offline elements.
3) Case studies of companies like Apple, Rakuten, Landmark and Ubira demonstrate how O2O can be implemented through features like in-store pickup, proximity-based promotions, and mobile apps that connect online and brick-and-mortar shopping.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
The digital healthcare network comprises of telehealth, mHealth(mobile), electronic patient records, wearable, and social media. Predictive analytics will help in providing preventive healthcare facilities rather than curative healthcare.
World premiere: Carrefour Hypermarkets have installed large networks of iBeacons to guide and inform in-store customers
The european retail leader Carrefour has recently placed extensive iBeacon networks in all 28 of its hypermarkets in Romania. This is the first project of its kind at global level which passes the tests phase and openly interacts with the public at the level of an entire commercial network.
The solution uses 600 Onyx Beacon One devices and delivers to consumers, at the level of an entire national retail network, a guided shopping experience, personalized and enriched by the content delivered to their mobile devices.
Mobile apps provide fitness centers opportunities to engage customers. The mobile industry has seen tremendous growth with over 20 billion apps downloaded and mobile devices projected to outsell computers by 2013. Fitness center apps allow customers easy access to center information, special offers, classes and events. They also provide business owners analytics on app usage and a way for customers to share their experiences.
This document discusses how beacon technology can be implemented in malls to improve the customer experience. Key applications include loyalty programs and dynamic pricing based on customer data collected from beacons. Beacons also enable indoor navigation in malls, check-ins at events, analytics on customer movement, and targeted notifications and advertisements. The document argues that beacons allow malls to deliver personalized experiences, strengthen customer relationships, and increase loyalty.
Mobile apps provide fitness centers opportunities to engage customers. The mobile industry has seen tremendous growth with over 20 billion apps downloaded and mobile devices projected to outsell computers by 2013. Fitness center apps allow customers easy access to center information, special offers, classes and events. They also provide business owners analytics on app usage and a way for customers to share their experiences.
Q-Less is proposing a mobile app that allows coffee shop customers to order and pre-pay for their coffee using geolocation technology, reducing wait times. The app would automatically send orders to nearby retailers as customers approach. This solves the problems of long queues during peak times and lost sales. Retailers can join the network for an annual fee and Q-Less takes a 10% commission on successful orders. Financial projections estimate £3.4 million in revenue the first year growing to £36.4 million in three years. The coffee shop market is large and growing, with over 2 million cups sold daily in London alone. Competition includes Starbucks' app but it is limited to their stores.
1) Most shoppers research online before visiting stores, and many use multiple devices sequentially during their shopping. Current retail technologies cannot keep up with this multichannel behavior.
2) SAP's Customer Activity Repository consolidates customer and transaction data from different retail channels into a single system. This provides a unified view of customers and enables more accurate demand forecasting, pricing, and personalized experiences across channels.
3) By integrating data from multiple existing retail systems, the Customer Activity Repository allows retailers to better understand customer behavior and improve operations through features like real-time inventory visibility and optimized promotions.
Digital Shelf-Edge Solutions provides integrated technology solutions to drive retailer productivity. The company is headquartered in Norway with 600 employees in 10 offices across 10 countries. Their solutions include electronic shelf labels, cash management, click and collect, and select and collect. Their PRICE solution enables automated pricing, centralized pricing management, and dynamic pricing capabilities. They help retailers face threats from online competitors by price matching, showing out of stock information, and using QR codes to provide more product information and reviews to customers.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Cross-border O2O - Take Your Brick-and-mortar Store To China Via OmnichannelAzoya
Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.
Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
The document describes a new mobile application called the EETAC App, which provides indoor positioning, routing, and social networking features for students and teachers at EETAC, explaining how it works through user stories and diagrams of the technical architecture, workflows, entities, and technologies used such as Ericsson Maps API and security implementation.
An indoor navigation system automates the maintenance scheduling of all vehicles for an organization. It aims to overcome mismanagement and inconsistencies in data. The system allows generation of reports based on criteria, easy data management, and contains all needed information. It has modules for administration, transportation, employees, and reports. It manages vehicle, employee, part, and repair information to support functional requirements like fuel tracking, maintenance, and more.
Indoor Navigation Infraestructure based on Augmented Reality Techniques, RECPAD 2012, 18th edition of the Portuguese Conference on Pattern Recognition (Coimbra - ISEC)
Indoor positioning and indoor navigation: 7 use casesinfsoft GmbH
infsoft GmbH shows you 7 use cases for indoor positioning and indoor navigation projects. The use cases include hospitals, trade fairs, office, industry, parking, retail and transport.
The document discusses augmented reality (AR), how it differs from virtual reality and RFID, common uses of AR, and examples of AR architectures. It provides an example of how AR could be used in an automated car parking system to improve security and identification. The document outlines advantages of AR such as improved performance and accuracy, as well as disadvantages like security and interoperability issues. It concludes that AR provides a new way of interacting with user interfaces and will likely be used more widely in the future.
This document discusses augmented reality (AR) and its applications. It provides examples of how AR is currently used in areas like healthcare, manufacturing, and education. AR enhances the real world by overlaying digital information and is accessible through mobile devices and wearable technology. The document traces the evolution of AR from specialized hardware to mobile phones and discusses the top 10 AR mobile devices, predicting that glasses and contact lenses will be the leading platforms in the future.
Vision-based approaches for mobile indoor localization do not rely on the infrastructure and are therefore scalable and cheap. The particular requirements to a navigation user interface for a vision-based system, however, have not been investigated so far.
Such mobile interfaces should adapt to localization accuracy, which strongly relies on distinctive reference images, and other factors, such as the phone’s pose. If necessary, the system should motivate the user to point at distinctive regions with the smartphone to improve localization quality.
We present a combined interface of Virtual Reality (VR) and Augmented Reality (AR) elements with indicators that help to communicate and ensure localization accuracy. In an evaluation with 81 participants, we found that AR was preferred in case of reliable localization, but with VR, navigation instructions were perceived more accurate in case of localization and orientation errors. The additional indica- tors showed a potential for making users choose distinctive reference images for reliable localization.
Indoor Navigation - A Solution to Last Mile ProblemRanga Vangipuram
Indoor navigation provides location services and navigation for indoor environments like airports, hospitals, warehouses, and offices. It uses mapping technologies to convert floor plans into digital maps, navigation technologies to calculate shortest paths between locations, and positioning technologies like WiFi, Bluetooth, and QR codes to determine a user's indoor position. The technology stack includes layers for mapping, navigation, positioning, applications, and an interactive user interface. Indoor navigation helps users and staff navigate large indoor spaces and find amenities and points of interest.
Terje Midtbø - Test of an indoor navigation systemswenney
The document evaluates the performance of a commercial indoor positioning system using WiFi. It discusses indoor mapping and navigation applications. The author measured control points using surveying equipment and the WiFi positioning system under different configurations, including with original and updated access point coordinates, and with/without fingerprinting. The results showed more accurate access point coordinates did not significantly improve position accuracy. Fingerprinting also did not significantly improve accuracy, though it lowered variance. Geometry and obstacles were found to be the dominant sources of error. The system's precision and accuracy were deemed too poor for turn-by-turn navigation but acceptable for locating equipment or providing an overview of people's positions.
This document discusses ITRI's research into visible light communication (VLC) technology for indoor positioning and communication applications. It provides the following key points:
1. ITRI has developed high-speed VLC transceivers capable of 100Mbps transmission over 3 meters that can enable integrated indoor communication and lighting. VLC provides benefits like high security, accurate indoor positioning under 1 meter, low cost, and no electromagnetic interference.
2. ITRI has conducted field trials of VLC indoor positioning systems in various settings like offices, hospitals, and exhibition rooms. These trials have demonstrated applications like location-based check-ins, automatic information downloading based on doctor position, and navigation within venues.
3. Compared to
The document describes the design of a multi-band slot antenna for GPS, WiMAX, and WLAN applications. It discusses existing multi-band antenna designs, the design tools used, details of the proposed antenna design including a rectangular slot loaded with an inverted T-shaped stub and two E-shaped stubs, and studies conducted on the antenna. Simulation results show the antenna achieves four frequency bands for the different applications. Radiation patterns and current distributions are also presented and discussed.
This document describes an indoor navigation Android application that uses Wi-Fi fingerprinting for localization and a routing algorithm to navigate between nodes on a map. It discusses challenges with GPS indoors and explores localization techniques including Wi-Fi, Bluetooth, and sensors. The application utilizes a SQLite database of Wi-Fi fingerprints mapped to locations, calculates the user's position by comparing live readings to stored values, and determines displacement using accelerometer and gyroscope data. It draws the user's position on a map and calculates a path between nodes using numbering to navigate between points of interest selected on the interface.
This document provides guidance on developing creative mobile games. It discusses choosing a target audience and defining core gameplay. It also covers deciding the game platform and engine, setting specifications, and highlighting key features. Additional sections provide advice on intuitive controls, user interface design, multiple resolutions, drawing the game flow, verifying design, work breakdown, art design, technology architecture, coding methodology, project management, development roadmaps, scheduling, and quality management tools. The overall document aims to guide mobile game development from concept to release.
The document discusses indoor positioning solutions (IPS). It provides background on the growing indoor location market with over 130 companies working on indoor mapping, tracking, and navigation technologies. IPS can be used for navigation, emergency response, tracking people and assets, and user applications like social networking and shopping. Technical approaches to IPS include terminal-based methods using the device itself for positioning, infrastructure-based methods using dedicated indoor infrastructure or existing WiFi networks, and hybrid methods. Baseline positioning methods discussed are connection-based positioning using cell/access point IDs, trilateration/multilateration using signal strength or timing to estimate distance, triangulation using angle of arrival, and fingerprinting using spatial radio environment maps. Google aggregates WiFi
An indoor positioning system (IPS) uses wireless technologies like Wi-Fi to locate objects or people inside buildings, as GPS does not work well indoors. IPS relies on nearby nodes with known positions rather than satellites. Wi-Fi fingerprinting involves collecting and storing Wi-Fi signal strengths to develop location fingerprints. IPS has many potential uses including indoor navigation, location-based services, security, and analytics. Researchers are working to increase IPS accuracy by supplementing Wi-Fi with other sensor data.
Augmented reality The future of computingAbhishek Abhi
This is a PPT on Developing Augmented Reality this field is rapidly developing around the world. this ppt describes the entire meaning of the word augmented reality and what it is made up off and the working of this devices.
Project Glass is a Google research project to develop smart glasses featuring a head-mounted display and allowing hands-free access to information via natural language voice commands. The glasses are being developed by Google X Lab and will communicate with mobile phones via WiFi to display notifications and respond to voice commands. Some key features of Google Glass include a small video display, camera, speaker, microphone and touchpad. [/SUMMARY]
The marketing plan proposes an Android app called Virtual Plaza that allows customers to shop from virtual stores displayed in public places like metro stations. By scanning QR codes on product displays with their smartphones, customers can add items to their online shopping cart and arrange delivery. The plan details how the app works, the company's core competencies in suiting busy lifestyles, and revenue strategies like partnerships and in-app ads. Target customers are metro city residents seeking convenient shopping options without retail visits. The plan outlines tactics for free and premium app versions, a phased launch schedule, and brand building strategies.
This document discusses strategies for converting online visitors into offline customers through a "Web to Store" approach. It recommends using techniques like store locators, coupons, scavenger hunts, and digital experiences in stores to engage customers throughout the sales funnel from their initial online contact through to physical point of sales conversion and retention. The goal is to create qualified in-store traffic and increase sales by providing a positive user experience across online and offline channels.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
This document proposes a mobile app called "Scan & Leave" that allows customers to scan product barcodes with their smartphone and pay without waiting in line. It aims to provide a hassle-free shopping experience. The app will be developed by a new company and launched in collaboration with major supermarkets and hypermarkets in India. It will offer both free and premium subscription plans. The company expects to achieve over 1 million downloads and $50,000 in profits in the first year by streamlining the shopping process and creating value for customers, retailers, and itself.
Malleze is a mobile app that aims to simplify the shopping experience in malls for both customers and retailers. It provides an all-in-one solution with features like in-mall navigation, best product deals across stores, and a wallet for discounts and payments. The app seeks to address challenges like the declining mall culture and build customer loyalty through personalized promotions. It will launch with free basic features and a paid premium subscription with more benefits like parking discounts and cashback. Marketing efforts will include blogs, social media, and ads to build awareness and a customer base before launching additional services.
Mobility in Retail - Market Research by RapidValue SolutionsRapidValue
A presentation by RapidValue Solutions which explains the retail mobile market with mobile statistics, case studies. It also includes different types of consumer and enterprise retail apps available in the market
Retail Industry - Challenges
Are your customers “Show rooming?”
Too many players in the market and less differentiation to incentivize customers to walk into YOUR stores?
Are your Sales force not equipped with product knowledge?
Is there lack of customer buying behavior knowledge to help increase Basket size?
Mobile can be used to get customers to the store and can help keep them there
Find out more from this presentation
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
The document discusses the 2013 Retail Innovation Awards which recognize outstanding products, services, and technologies that support Asia's growing retail sector. The awards cover 17 categories from storefront to backend operations, as well as categories for online and mobile retailers. Winners were determined by public voting based on quality, service, and leading technologies to truly reflect excellence in Asia's retail industry.
This document discusses retail technology trends for 2015-2016. It notes that retailers are increasingly adopting an omnichannel approach to provide a consistent shopping experience across online and physical stores. Mobile technologies will be central to new retail innovations. Retailers will focus on creating personalized experiences for customers by collecting and analyzing customer data insights. The integration of multiple devices into a single personalized system will be important. Other trends include dynamic pricing, store analytics, expanded use of self-service checkouts, cash automation, mobile payments, and loyalty programs that reward engagement beyond just purchases.
Marketing Plan for Android App- Footfall for AllRhythm Tyagi
FootFall For All aims to provide retail analytics to retailers in India by tracking customer movements and behavior inside physical stores. It will offer various products and services through a mobile app to give retailers insights like conversion rates, time spent in different zones, and maximum traffic hours. The goal is to help retailers improve effectiveness and profitability. The target market is large retail chains in India, and the strategy is to position FootFall For All as a one-stop solution for retail analytics through a simple yet powerful mobile app. Pricing will start from basic to premium packages based on store size and features. The company will promote its solution through word of mouth, social media, and low cost promotions.
Cedric Foray, managing partner of our Paris office and our top expert in Distribution was in Lisbon in the Mobile Forum Portugal 2013, organized by APDC, to share his vision regarding the main distribution trends and their connection to the digital arena.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
We examine why customer experience and online retail needs to move one step forward their marketing strategy and adjust all their technological assets in to an Omni-Channel Experience.
E-tailing refers to the selling of retail goods online. It allows companies to sell products to customers virtually without needing a physical storefront. E-tailing has grown significantly in recent years and enabled the development of software tools to help companies create online catalogs and manage the online sales process. Some benefits of e-tailing include reducing business costs and space needs while increasing accessibility of products to customers. However, e-tailing also lacks some of the experiential and sensory aspects of in-person shopping.
Strategies for Implementing Omnichannel in eCommerce.pdfInnovify
In the rapidly evolving world of eCommerce, the customer journey is no longer linear. Shoppers interact with brands through multiple channels—online stores, social media, mobile apps, and physical locations—expecting a cohesive experience across all touchpoints. This shift necessitates an omnichannel approach, blending various sales and marketing channels into a unified, seamless customer experience. Here, we explore the importance of omnichannel strategies for eCommerce, focusing on how they can significantly enhance customer engagement and retention. Achieve omnichannel success in eCommerce by integrating data, optimizing mobile experiences, and blending offline and online interactions. Emphasize sustainability and leverage social media to enhance customer engagement and drive sales. Stay ahead in the evolving digital marketplace.
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This document discusses API management solutions from NCS, part of the SingTel Group Enterprise. It outlines best practices for API management including consumption-focused design, using REST and JSON for quick development, and defining marketing strategies. Potential use cases for eCommerce companies are provided, like location-based services and personalized offers. Customer examples that use APIs are mentioned, such as Walgreens' prescription API and Woolworths' catalog API. The document promotes NCS' API management capabilities.
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Shopping is potentially the area of human behaviour that has been most widely changed by digital technology. Today’s shopper expects their experience to be invisibly shaped around them, at any time, at their fingertips. This report explores how.
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Similar to NavigIn: An Indoor Navigation System (20)
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
3. Executive
Summary
Situation: With the increase in Indian economy, there has been
a constant increase in the number of malls and supermarkets
as well as the number of people visiting the malls and
supermarkets.
Problem: Lack of an indoor navigation system that makes it
tough to search through the entire mall. This eats away time
and energy due to which people prefer online shopping. GPS
doesn’t work indoors as it is blocked by walls.
Solution: A software-hardware integrated solution that which
will use VLC to guide the consumer to their desired product or
shop inside a supermarket or mall respectively.
7. Company Overview
Easy shopping experience for customers
Most of the consumers encounter this problem which kills their time and
consumes a lot of energy resulting in a shift from offline to online shopping
NavigIn uses VLC using LEDs for communication. No additional hardware
required by the consumers, just their phone
NavigIn is also planning to offer a solution for the visually impaired which will
make navigation inside their homes easier
8. Market Overview
• Currently, the company’s market involves the
supermarket and mall goers.
• Customer segmentation
-Demographic: Age 18-40
-Psychographic: Students and working professionals who
spend less time in malls and supermarket
11. Goal
Talk to the retailers,
design an app
specifically for
supermarkets and malls
to make the shopping
experience easier.
App installation will be
free for the users but
the retailers have to pay
to list their
supermarket.
Phase
1 Extend the idea to
hospitals
A platform specially for
visually impaired people
where they can move
inside their houses with
ease.
Phase
2
13. Target Market
• Customers:
- Satisfying customer needs for an easier an more efficient shopping experience where they
save time and energy
- Customers can utilize the same time in looking at a variety of shops or products
- Mainly age group 18-40 including students and working professionals
• Collaborators:
- Supermarkets and malls ( listing their mall and supermarket in the app)
- Marketing channel members will be the same
- Communication partners: Social Media, App will be the basic marketing platform.
• Competitors:
- Philips ( Not in India)
- Insoft
- Senion
14. Value Proposition
• Customer value :
- NavigIn offers an easy shopping experience for its customers giving them
a one of a kind shopping experience.
- It positions itself in the market among youth and working professionals
who to save time prefer online shopping but won’t mind going to
supermarkets with this kind of platform
- “Say goodbye to the hassles of shopping” is the brand mantra for
customers
• Collaborator value :
- The retailers can attract the lost customers by integrating with our
platform
- “ Win back your customers” is the brand mantra for collaborators
• Company value :
- For the employees and stakeholders, it is a great a venture to invest in as
we show them the vision and what we aim to achieve
16. Product and Service
• A product that makes shopping easier and faster with a
simple a mobile app
• List your favorite shops and we try them getting it on your
phone!
Brand
• Brand name:NavigIn
• Brand mantra: “ Say Goodbye to the hassles of shopping”
18. Survey from customers
Sorting their preferences
Approaching retailers of malls and
supermarkets
Showing them the future and vision
Design and Launch
19. Disclaimer
Created by Shivangi Gambhir, Manipal Institute of
Technology, during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.