This document summarizes a marketing plan for an Android career guidance app called "Avoca". The app will provide free career advice and suggestions to users based on their interests and qualifications. The plan's goals are to get 3,000 subscribers within 3 months, with a 2-3% conversion rate from free to paid users. Revenue will come from ads shown to free users and premium subscriptions. The target market is Android users aged 17-35 who are unsure of their career path. The plan outlines promotional strategies through social media, schools, and seminars to popularize the app and drive subscriptions.

3. This presentation is about the marketing plan of an app “Avoca” that
will help you reach your ideal career destination.

6. Brief Overview of the situation:
Need for the app:
• Students are confused as to which career path
they should be on.
• Unawareness & lack of exposure
• Lack of quality guidance from elders.

7. Company’s Product:
An android app where a user will answer certain
questions based on his interests & qualifications
and will receive a suggestion about the next
suitable career option & how to go about it.
The app logo
“AVOCA”

8. Course of action:
Level A
• Popularize the app among youngsters through social media.
• Involve local schools & colleges.
Level B
• Create awareness through seminars.
• Expand the product users to connect different schools & colleges
throughout the country.
Level C
• After 6-8 months getting a revenue of Rs.30,000.
• And after the first phase use recommendations from users to make
modifications and launch a bigger campaign after that.

9. Goal:
• The first goal is to get up to 3,000 subscribers in
3months.
• Conversion rate of (2-3)% i.e. from free to paid
costumers.
• To make the app a common feature in every
household.
• Ultimately to convert every android user
(1.6billion) into the app user for free career
advice.

11. Company’s Overview:
Our company’s first product(logo)
“Avoca”
is made for android based smart phone users.
“Avoca” will provide a virtually free guide to
help individuals with confusing career choices.

14. Top competitors:
(competitors include any career advice related app:)
Competitors name No. of subscribers
PathSource careers &schools 36,789
CareerBuilder 24,001
CareerGuide 16,456
CareerPlanner 7,986

15. Target consumers:
these include youngsters between (17-35)years who
are planning their career or planning to change their
career track.

16. Goal:
• The first goal is to get 3,000 subscribers in 3 months
with a conversion rate of (2-3)% from free to
premium.
• For generating revenue from the free version
Admob will be used. It will generate Rs.100 per
thousand ad impressions and Rs. 45 per clicks. If per
free user is exposed to ten ad impression then its
expected to get a revenue of Rs.300 from the free
users and Rs.500 from free users.(paying a
minimum of Rs.100 per month after 6-8 months).

18. Target Market:
Target
market
• 1.6 billion android users about 90% of which are
between (17-35) years.
customers
• Youngsters who are passionate& ambitious about their
future endeavors.
collaborators
• Schools & colleges.
context
• people are not satisfied will their careers and most of them end up being
average at what they do.
• Avoca will help people realize their potential without having to pay for
extended counseling sessions.

19. Value offering
Customer value: anyone can get free career
advice by answering a few simple questions. By
paying a certain amount they can get detailed
counseling .
Collaborator value: the collaborator here a
no. of school and college professionals will earn Rs.150
per question asked.

21. Product and services:
• Free version: the product is an android
app where the user, by answering certain
questions based on his interests and
qualifications will receive guidance to take an
appropriate next step in his career e.g.
whether to pursue engineering or medicine
after school.

22. • Paid version: By becoming the premium
members individuals can get counseling
sessions per month along with weekly emails
about different job and career openings
suitable for them. Recommendations about
new internships and ways to enhance one’s
CV.

23. Brand:
“Let your avocation become your
vocation”

24. Communication:
Maximum publicity through social media
platforms.
Awareness about the app through campaigns
in schools and colleges.

25. Distribution:
The product will be distributed through goggle
play ,other app stores include Appslib,
Amazon appstore opera mobile store.
The product will be launched on all these
platforms.
Counselors collaborating will be given an app
with which they can interact with the users.

26. Price:
• Rs 100 per month.
• counselors will get Rs. 10 per question
asked.

28. Infrastructure:
• The efficiency of the app will depend on the
app developers who will enhance user
experience & add new functionalities.
• App developers need to update their database
to add new features to improve the appeal of
the app.

29. Business process:
• Advertisement.
• Involvement of schools & colleges.
• Referral program for people.

30. By-
Vatsala Mishra
H.B.T.I Kanpur
Under-
Sameer Mathur
IIM Lucknow
Marketing Internship.