Marketing plan
•Download as PPT, PDF•
2 likes•500 views
The document outlines the key steps and components of developing an effective marketing plan, including conducting market research to understand customers, competitors, and the business environment. It discusses defining objectives and goals, developing a marketing strategy and mix, creating a budget, and establishing controls and performance metrics. An effective plan provides a strategic framework, is based on facts and assumptions, describes the appropriate organization, and allows for continuity and flexibility.
Report
Share
Report
Share
Recommended
Marketing plan
The document outlines the marketing planning process including performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation actions. It discusses elements like SWOT analysis, assumptions, objectives, strategies, budgets. The marketing plan is meant to help identify competitive advantages, ensure consistency, inform the organization, and set goals to gain commitment.
Marketing Plan
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Marketing Plan
The document outlines the steps to developing an effective sales strategy. It discusses assessing the performance environment, evaluating organizational design, conducting competitive analysis, and developing buyer personas. The sales strategy process includes designing the strategy, building required infrastructure like sales processes and tools, implementing the strategy to gain momentum, and achieving success which leads to standardizing operations. The sales strategy is developed in phases over multiple quarters to efficiently allocate resources and drive revenues while reducing costs.
Marketing plan
The document provides guidance on developing an effective marketing plan. It outlines 10 key elements that should be included: describing the business, conducting a situational analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. The marketing plan is presented as a strategic document to guide a business and coordinate its marketing efforts.
Marketing Plan
This marketing plan aims to attract partners for the Institute of Innovation and Entrepreneurship program over the next five years. The plan outlines strategies to target local companies and develop projects that can benefit partners. Tactics include developing an informative website and social media presence, hosting networking events, creating informational videos, and sending a monthly email newsletter to partners. Financial objectives include gaining new students and seeking funding from partners to improve projects over time. Progress will be tracked using metrics like website traffic, email response rates, and levels of partner satisfaction. The executive summary expresses the goal of increasing both student and partner numbers annually.
Marketing budget-ppt
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
CORE CONCEPTS OF MARKETING-4Ps+STP+CB
This document provides an overview of key marketing concepts including the 4Ps (product, price, place, promotion), segmentation, targeting, and positioning (STP), and consumer behavior. It defines marketing and discusses the evolution of marketing concepts. It also explains the marketing mix framework including the 4Ps and 7Ps, how to develop product, price, place, and promotion strategies, approaches to segmentation, targeting and positioning in the market, and an overview of consumer decision making processes and factors that influence consumer behavior.
Marketing plan
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
Recommended
Marketing plan
The document outlines the marketing planning process including performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation actions. It discusses elements like SWOT analysis, assumptions, objectives, strategies, budgets. The marketing plan is meant to help identify competitive advantages, ensure consistency, inform the organization, and set goals to gain commitment.
Marketing Plan
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Marketing Plan
The document outlines the steps to developing an effective sales strategy. It discusses assessing the performance environment, evaluating organizational design, conducting competitive analysis, and developing buyer personas. The sales strategy process includes designing the strategy, building required infrastructure like sales processes and tools, implementing the strategy to gain momentum, and achieving success which leads to standardizing operations. The sales strategy is developed in phases over multiple quarters to efficiently allocate resources and drive revenues while reducing costs.
Marketing plan
The document provides guidance on developing an effective marketing plan. It outlines 10 key elements that should be included: describing the business, conducting a situational analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. The marketing plan is presented as a strategic document to guide a business and coordinate its marketing efforts.
Marketing Plan
This marketing plan aims to attract partners for the Institute of Innovation and Entrepreneurship program over the next five years. The plan outlines strategies to target local companies and develop projects that can benefit partners. Tactics include developing an informative website and social media presence, hosting networking events, creating informational videos, and sending a monthly email newsletter to partners. Financial objectives include gaining new students and seeking funding from partners to improve projects over time. Progress will be tracked using metrics like website traffic, email response rates, and levels of partner satisfaction. The executive summary expresses the goal of increasing both student and partner numbers annually.
Marketing budget-ppt
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
CORE CONCEPTS OF MARKETING-4Ps+STP+CB
This document provides an overview of key marketing concepts including the 4Ps (product, price, place, promotion), segmentation, targeting, and positioning (STP), and consumer behavior. It defines marketing and discusses the evolution of marketing concepts. It also explains the marketing mix framework including the 4Ps and 7Ps, how to develop product, price, place, and promotion strategies, approaches to segmentation, targeting and positioning in the market, and an overview of consumer decision making processes and factors that influence consumer behavior.
Marketing plan
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
Guide to b2 b sales prospecting
This document provides a guide for winning new business in a tough economy. It discusses the importance of prospecting, identifying targets, and using a structured sales process and pipeline. The sales process involves steps like targeting prospects, prospecting, qualifying opportunities, presenting solutions, negotiating, closing deals, and account management. An effective sales process creates opportunities and more predictable results if executed correctly. It also discusses defining an ideal customer profile, networking, prospecting methods, preparing for and conducting sales meetings, and tips for proposals. Maintaining a sales pipeline that tracks opportunities through different stages is key to success.
SaaS GTM Blueprint
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
How to Size a Market Opportunity — Fast
Reliable market sizing doesn't have to be as complicated or painstakingly slow as you think. This presentation offers a quick overview of the art and science of market sizing, and offers a step-by-step guide on how to conduct seven fast market sizing approaches.
Philip Kotler Chapter 1
This is a presentation containing key aspects explained in the first chapter of Philip Kotler - Marketing Management
How does marketing affects customer value ?
"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
strategic marketing planning
Strategic marketing planning involves matching a company's resources with market opportunities over the long run. It includes developing a mission, objectives, strategies, and tactics. The annual marketing plan operationalizes the strategic plan through situation analysis, objectives, strategies, tactics, financial schedules, and evaluation procedures. Strategic business units allow separate definition and profit responsibility for distinct businesses. Growth-share matrices assess businesses across industry attractiveness and competitive strength.
Retail marketing funnel & o2 o activities
This document outlines online and offline marketing activities across different stages of the customer journey, including brand awareness, acquisition, onboarding, engagement, retention, and advocacy. It lists common tactics for each stage, such as search engine marketing, social media posts, and ads for awareness and acquisition. For onboarding, it includes website optimization, signups, and welcome emails. Engagement and retention activities incorporate promotions, loyalty programs, reminders and rewards. Advocacy is supported by reviews, referrals, and community involvement. The table provides a holistic overview of integrating digital and traditional channels across the customer lifecycle.
Go-to-market Framework
Use this Go-to-market Framework to define the activities required to successfully create, plan and execute a product launch plan.
Marketing plan
This document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples and descriptions of each section, such as describing the current state of the business in the situation analysis and setting measurable goals in the objectives section. It also includes an example marketing plan for a plastic molding company aiming to increase sales by expanding into new territories and hiring third-party sales representatives.
Creating Customer Value And Engagement
This document outlines the key principles of marketing including:
1) Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
2) Understanding customer needs, wants, demands and the marketplace is essential for developing a customer-driven marketing strategy that involves segmenting markets and choosing a value proposition.
3) An integrated marketing plan uses the marketing mix of product, price, promotion and place to implement the strategy and build customer relationships through delivering superior customer value and satisfaction.
Chapter 3 DIGITAL MARKETING
The document discusses various macro-environmental forces that can impact digital marketing strategies, including technological forces, economic forces, political forces, legal forces, and social forces. Technological forces refer to changing technologies that create new opportunities. Economic forces include factors like employment, income, and economic growth and disruption. Political forces involve government promotion and regulation of e-commerce. Legal forces relate to privacy, data protection and regulations on digital marketing activities. Social forces comprise cultural diversity and variations in internet usage among digital communities.
Developing Marketing Strategies and Plans
The document discusses developing marketing strategies and plans at different levels within an organization. It covers strategic planning, analyzing the business portfolio using tools like BCG matrix, SWOT analysis, targeting market segments, and positioning strategies. Marketing's role is to provide strategic guidance, identify opportunities, design effective strategies, and manage the marketing effort through analysis, planning, implementation, and control.
Marketing & 7 p's
This document provides information about marketing. It defines marketing as identifying, satisfying, and retaining customers profitably. It discusses the marketing mix, also known as the 4Ps - product, price, place, promotion. It expands on this to the 7Ps by including people, processes, and physical evidence. Different types of marketing are described such as mass marketing, direct marketing, and internet marketing. Price is discussed as an important element of the marketing mix that generates revenue. Different pricing strategies like price skimming, penetration pricing, and psychological pricing are also summarized.
Marketing Process - Go-to-Market Plans
This Slideshare presentations provides examples of Marketing Processes as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Process - Go-to-Market Planning
Marketing Process - Demand Creation
Marketing Process - Demand Management
Marketing Process - Website Proposal
Marketing Process – Size of the Market
Marketing Process – Content Messaging
Marketing Process - Buyer Behavior Model
Marketing Process – Lead Follow-up
Marketing Process - Lead Rating Model
Marketing Process - Terminology & Roles
Marketing Process – Sales Conversion
Marketing Process - Compelling Sales Presentation
Marketing Process - Positioning Components
Marketing Process - Differentiation Worksheet
Marketing Process - Differentiation Summary
Marketing Process - Business Canvas
Marketing Process - Sales Process
Marketing Process - Partner Process
See more at Four Quadrant at http://www.fourquadrant.com/products/
What constitutes good marketing research
."What constitutes good marketing research ?" saying about market research.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
Sales management
Sales management involves planning, organizing, leading and controlling a company's sales force. It aims to achieve sales targets and grow profits through activities like recruiting and training salespeople, establishing compensation plans, setting goals, and monitoring performance. Personal selling is an important part of sales management where a salesperson uses a consultation-based approach to build long-term customer relationships.
Chapter 1 integrate marketing communication
This document discusses integrated marketing communications (IMC). It defines IMC as coordinating all marketing communication tools and avenues within a company into a seamless program. The document outlines key aspects of IMC including how communication works, steps to develop an IMC plan, and the responsibilities of planning IMC. It also discusses various marketing communication models and mixes, and provides figures to illustrate communication processes, trends impacting IMC, and other relevant topics.
Marketing strategy of software
Narmada Computers is a company which deals in Website Design and Development-Commerce Development Solutions, software development, open source development ,Steps, Tips and Detailed: How to Get A New website, Market survey, New product development includes promotion, marketing, selling of new product.
Marketing Planning- Multiple Choice Questions ( MCQs)
This document summarizes a book on marketing multiple choice questions by Maxwell Ranasinghe. The book contains 580 frequently asked marketing MCQs answered. It was written to help students pass exams by analyzing over 1600 questions from various universities and finding 580 that are frequently asked. The MCQs are organized into 12 chapters covering standard marketing topics. The document provides 20 sample MCQs from the strategic marketing planning chapter and their answers as an example of the content in the book.
Relationship between sales and marketing
This document discusses the relationship between sales and marketing. It outlines their different perspectives and functions, with sales focusing on lead generation, qualification and closure, and marketing focusing on awareness, consideration, conversion and loyalty. The document presents two scenarios of different organizational structures and discusses how an aligned, integrated relationship between sales and marketing can have positive effects like improved revenue growth and customer retention. It concludes that sales and marketing need each other to succeed, with marketing creating materials to help sales attract and close leads, and sales providing feedback to help marketing identify the right target markets.
International entrepreneurship & Going Global
This document discusses international entrepreneurship and considerations for going global. It defines international entrepreneurship as business across national boundaries. Entrepreneurs must consider how managing internationally differs from domestic operations. Key strategic issues include options for engaging in international business and properly assessing decisions to enter foreign markets. Success depends on political/legal environments, economics, distribution channels, culture, communication, and adapting to change. Motivations to go global include profits, competition, unique opportunities, capacity, and scale. Common entry strategies involve exporting, contracts, licensing, franchising, joint ventures, and wholly owned subsidiaries.
Teamwork
This document discusses teams and teamwork. It defines a team and describes different types of teams such as work teams, project teams, parallel teams, management teams, transnational teams, and virtual teams. It also covers topics like team autonomy, stages of team development (forming, storming, norming, performing), stepping up to team leadership, cohesiveness, the relationship between cohesiveness and performance, and different conflict styles like avoidance, accommodation, compromise, competing, and collaboration.
More Related Content
What's hot
Guide to b2 b sales prospecting
This document provides a guide for winning new business in a tough economy. It discusses the importance of prospecting, identifying targets, and using a structured sales process and pipeline. The sales process involves steps like targeting prospects, prospecting, qualifying opportunities, presenting solutions, negotiating, closing deals, and account management. An effective sales process creates opportunities and more predictable results if executed correctly. It also discusses defining an ideal customer profile, networking, prospecting methods, preparing for and conducting sales meetings, and tips for proposals. Maintaining a sales pipeline that tracks opportunities through different stages is key to success.
SaaS GTM Blueprint
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
How to Size a Market Opportunity — Fast
Reliable market sizing doesn't have to be as complicated or painstakingly slow as you think. This presentation offers a quick overview of the art and science of market sizing, and offers a step-by-step guide on how to conduct seven fast market sizing approaches.
Philip Kotler Chapter 1
This is a presentation containing key aspects explained in the first chapter of Philip Kotler - Marketing Management
How does marketing affects customer value ?
"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
strategic marketing planning
Strategic marketing planning involves matching a company's resources with market opportunities over the long run. It includes developing a mission, objectives, strategies, and tactics. The annual marketing plan operationalizes the strategic plan through situation analysis, objectives, strategies, tactics, financial schedules, and evaluation procedures. Strategic business units allow separate definition and profit responsibility for distinct businesses. Growth-share matrices assess businesses across industry attractiveness and competitive strength.
Retail marketing funnel & o2 o activities
This document outlines online and offline marketing activities across different stages of the customer journey, including brand awareness, acquisition, onboarding, engagement, retention, and advocacy. It lists common tactics for each stage, such as search engine marketing, social media posts, and ads for awareness and acquisition. For onboarding, it includes website optimization, signups, and welcome emails. Engagement and retention activities incorporate promotions, loyalty programs, reminders and rewards. Advocacy is supported by reviews, referrals, and community involvement. The table provides a holistic overview of integrating digital and traditional channels across the customer lifecycle.
Go-to-market Framework
Use this Go-to-market Framework to define the activities required to successfully create, plan and execute a product launch plan.
Marketing plan
This document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples and descriptions of each section, such as describing the current state of the business in the situation analysis and setting measurable goals in the objectives section. It also includes an example marketing plan for a plastic molding company aiming to increase sales by expanding into new territories and hiring third-party sales representatives.
Creating Customer Value And Engagement
This document outlines the key principles of marketing including:
1) Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
2) Understanding customer needs, wants, demands and the marketplace is essential for developing a customer-driven marketing strategy that involves segmenting markets and choosing a value proposition.
3) An integrated marketing plan uses the marketing mix of product, price, promotion and place to implement the strategy and build customer relationships through delivering superior customer value and satisfaction.
Chapter 3 DIGITAL MARKETING
The document discusses various macro-environmental forces that can impact digital marketing strategies, including technological forces, economic forces, political forces, legal forces, and social forces. Technological forces refer to changing technologies that create new opportunities. Economic forces include factors like employment, income, and economic growth and disruption. Political forces involve government promotion and regulation of e-commerce. Legal forces relate to privacy, data protection and regulations on digital marketing activities. Social forces comprise cultural diversity and variations in internet usage among digital communities.
Developing Marketing Strategies and Plans
The document discusses developing marketing strategies and plans at different levels within an organization. It covers strategic planning, analyzing the business portfolio using tools like BCG matrix, SWOT analysis, targeting market segments, and positioning strategies. Marketing's role is to provide strategic guidance, identify opportunities, design effective strategies, and manage the marketing effort through analysis, planning, implementation, and control.
Marketing & 7 p's
This document provides information about marketing. It defines marketing as identifying, satisfying, and retaining customers profitably. It discusses the marketing mix, also known as the 4Ps - product, price, place, promotion. It expands on this to the 7Ps by including people, processes, and physical evidence. Different types of marketing are described such as mass marketing, direct marketing, and internet marketing. Price is discussed as an important element of the marketing mix that generates revenue. Different pricing strategies like price skimming, penetration pricing, and psychological pricing are also summarized.
Marketing Process - Go-to-Market Plans
This Slideshare presentations provides examples of Marketing Processes as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Process - Go-to-Market Planning
Marketing Process - Demand Creation
Marketing Process - Demand Management
Marketing Process - Website Proposal
Marketing Process – Size of the Market
Marketing Process – Content Messaging
Marketing Process - Buyer Behavior Model
Marketing Process – Lead Follow-up
Marketing Process - Lead Rating Model
Marketing Process - Terminology & Roles
Marketing Process – Sales Conversion
Marketing Process - Compelling Sales Presentation
Marketing Process - Positioning Components
Marketing Process - Differentiation Worksheet
Marketing Process - Differentiation Summary
Marketing Process - Business Canvas
Marketing Process - Sales Process
Marketing Process - Partner Process
See more at Four Quadrant at http://www.fourquadrant.com/products/
What constitutes good marketing research
."What constitutes good marketing research ?" saying about market research.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
Sales management
Sales management involves planning, organizing, leading and controlling a company's sales force. It aims to achieve sales targets and grow profits through activities like recruiting and training salespeople, establishing compensation plans, setting goals, and monitoring performance. Personal selling is an important part of sales management where a salesperson uses a consultation-based approach to build long-term customer relationships.
Chapter 1 integrate marketing communication
This document discusses integrated marketing communications (IMC). It defines IMC as coordinating all marketing communication tools and avenues within a company into a seamless program. The document outlines key aspects of IMC including how communication works, steps to develop an IMC plan, and the responsibilities of planning IMC. It also discusses various marketing communication models and mixes, and provides figures to illustrate communication processes, trends impacting IMC, and other relevant topics.
Marketing strategy of software
Narmada Computers is a company which deals in Website Design and Development-Commerce Development Solutions, software development, open source development ,Steps, Tips and Detailed: How to Get A New website, Market survey, New product development includes promotion, marketing, selling of new product.
Marketing Planning- Multiple Choice Questions ( MCQs)
This document summarizes a book on marketing multiple choice questions by Maxwell Ranasinghe. The book contains 580 frequently asked marketing MCQs answered. It was written to help students pass exams by analyzing over 1600 questions from various universities and finding 580 that are frequently asked. The MCQs are organized into 12 chapters covering standard marketing topics. The document provides 20 sample MCQs from the strategic marketing planning chapter and their answers as an example of the content in the book.
Relationship between sales and marketing
This document discusses the relationship between sales and marketing. It outlines their different perspectives and functions, with sales focusing on lead generation, qualification and closure, and marketing focusing on awareness, consideration, conversion and loyalty. The document presents two scenarios of different organizational structures and discusses how an aligned, integrated relationship between sales and marketing can have positive effects like improved revenue growth and customer retention. It concludes that sales and marketing need each other to succeed, with marketing creating materials to help sales attract and close leads, and sales providing feedback to help marketing identify the right target markets.
What's hot (20)
Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs)
Viewers also liked
International entrepreneurship & Going Global
This document discusses international entrepreneurship and considerations for going global. It defines international entrepreneurship as business across national boundaries. Entrepreneurs must consider how managing internationally differs from domestic operations. Key strategic issues include options for engaging in international business and properly assessing decisions to enter foreign markets. Success depends on political/legal environments, economics, distribution channels, culture, communication, and adapting to change. Motivations to go global include profits, competition, unique opportunities, capacity, and scale. Common entry strategies involve exporting, contracts, licensing, franchising, joint ventures, and wholly owned subsidiaries.
Teamwork
This document discusses teams and teamwork. It defines a team and describes different types of teams such as work teams, project teams, parallel teams, management teams, transnational teams, and virtual teams. It also covers topics like team autonomy, stages of team development (forming, storming, norming, performing), stepping up to team leadership, cohesiveness, the relationship between cohesiveness and performance, and different conflict styles like avoidance, accommodation, compromise, competing, and collaboration.
Teknik penulisan risalah 2013
Dokumen tersebut memberikan panduan lengkap tentang penulisan risalah pelaksanaan program 5K (lima K: keteraturan, kerapihan, kebersihan, kelestarian, kedisiplinan). Risalah tersebut harus memuat identitas kelompok kerja, kondisi awal dan rencana perbaikan untuk setiap unsur 5K, pelaksanaan program, analisis capaian target, serta evaluasi kinerja kelompok. Tujuannya adalah membangun budaya 5K yang berkelanjut
Risalah budaya kerja 5K IKM Wilayah I Tahun 2014
1. Dokumen tersebut membahas upaya optimalisasi sistem pemberkasan di Subdit Industri Pangan dan Kimia serta Bahan Bangunan melalui penerapan metode 5K.
2. Metode 5K (ketertiban, kerapian, kebersihan, kelestarian, kedisiplinan) diterapkan untuk mengurai masalah pemberkasan yang tidak teratur dan memakan waktu.
3. Hasil evaluasi menunjukkan peningkatan efisiensi 27,69% setelah penerap
Strategic Human Resorce Management
Strategic human resource management (SHRM) studies how employment relationships can optimally contribute to organizational goals. It views human resources as sources of competitive advantage. SHRM involves linking HR practices like recruitment, training, and promotions to competitive strategies like innovation, quality enhancement, and cost reduction. High-performance HR practices aim to improve employee skills, motivation, and retention through comprehensive selection, incentive pay, and extensive training. SHRM models show how people management practices and employee behaviors can create valuable human capital pools that support business strategies.
Working Capital
This document provides an overview of working capital concepts including:
- Net working capital is calculated as total current assets minus total current liabilities. It represents funds available for day-to-day operations.
- Companies must balance profitability and risk based on their net working capital position, with positive net working capital representing low risk but also low returns.
- The cash conversion cycle measures the time between paying for materials and collecting cash from sales. It impacts the working capital required to fund operations.
- Companies may have permanent or seasonal working capital needs depending on whether their sales and assets remain stable or fluctuate over time. This determines their permanent versus peak funding requirements.
Capital Structure & Leverage
Struktur modal adalah komposisi pendanaan jangka panjang perusahaan, baik dari modal sendiri maupun hutang. Struktur modal optimal meminimalkan biaya modal rata-rata sehingga memaksimalkan nilai perusahaan. Ada beberapa pendekatan dalam menganalisis struktur modal, termasuk pendekatan laba operasi bersih, tradisional, dan Modigliani-Miller.
Analisis dan penyajian data
Langkah pertama dalam analisis data adalah menyunting dan menyandikan data mentah untuk mendeteksi kesalahan. Metode analisis mencakup tabel frekuensi, histogram, dan diagram Pareto untuk mengeksplorasi pola data, sementara teknik seperti tabulasi silang membandingkan hubungan antar variabel. Analisis eksplorasi memberikan fleksibilitas untuk menanggapi pola awal sebelum analisis statistik lebih lanjut.
Viewers also liked (10)
Similar to Marketing plan
CHAPTER 04 The IMC Planning Process.pptx
1. The document discusses the integrated marketing communications (IMC) planning process. It outlines the key steps, including conducting a communications market analysis, setting communication objectives, determining the budget, and developing IMC components.
2. The communications market analysis involves competitive analysis, opportunity analysis, target market analysis, customer analysis, and positioning analysis. Market research is also an important part of understanding customers and positioning.
3. Objectives, budget, target markets, and IMC components like advertising, promotions, and media spending all feed into creating an effective IMC program. International considerations are also part of successful globally integrated marketing communications.
Mkt Plan for Entrepreneurs.pptx
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Strategic Marketing Planning- Non Profit Organizations
These slides include all the external and internal analysis of NPOs, the portfolio making and other strategies for the better marketing of an NPO
Marketing mix 1 - intro- uplod to slide share
The document provides an introduction to marketing mix and its key elements. It discusses the 4Ps of marketing mix - product, price, place, and promotion. It explains that marketing mix refers to the set of controllable actions a company uses to promote its brand in the market. The 4Ps contribute different roles - product looks at customer needs and features, place considers distribution channels, price determines customer value and competitiveness, while promotion focuses on reaching target audiences. Regularly reviewing questions from the 4Ps helps with policy and strategy formulation. Understanding the product lifecycle also provides clarity on managing marketing mix elements over time.
Based on your past experiences and the knowledge gained during your .docx
Based on your past experiences and the knowledge gained during your coursework, consider the following question and post a substantive initial post to the following question:
What competencies were you able to develop in researching and writing the project due in Unit 5?
How did you leverage feedback from your peers in the Discussion Board for Units 1–4 in completing the project?
How will these competencies and knowledge support your career advancement in management?
Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales
•Explain how marketing results are gathered and assessed for healthcare organizations
•Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment
•Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
•Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations
.
Marketing Planning, Organization and Audit
The document provides information about marketing planning, organization, and audit. It discusses the meaning and components of a marketing plan including objectives, steps, and advantages/limitations. It also describes factors that influence marketing organization structure and common types of structures like line and staff, functional, product-based, customer-based, and matrix. Finally, it defines marketing audit and outlines its key components including analyzing the marketing environment, strategies, organization, systems, productivity, and functions. The goal of a marketing audit is to evaluate marketing performance and identify opportunities for improvement.
Marketing plan presentation (2015, section B) [UET Peshawar]
This marketing plan document outlines a marketing plan for a small business venture called Stallions Den. It discusses conducting market research to understand customer needs and competitors. The plan proposes breeding and training horses and selling them at reasonable prices to spectators of cattle shows in Pakistan, the Pakistan Army, and polo and horse racing events. It suggests promoting the business by visiting cattle shows, distributing pamphlets, arranging horse shows, producing documentaries, and offering free riding lessons. The plan aims to deliver well-trained horses at competitive prices to target customers.
Marketing
The document discusses several key topics in marketing including the 4 P's of marketing (product, price, place, promotion), the importance of mission statements, digital and social media marketing, analyzing the marketing environment, consumer buying behavior, global market entry strategies, market segmentation, marketing research processes, and product branding. It provides overviews and definitions for each topic.
New marketing for new age
This document discusses strategies for marketing and competition in the global marketplace. It addresses two challenges companies may face: defending against foreign competition in the domestic market, and developing strong local, national, regional, or global brands. To defend markets, companies must strengthen skills in innovation, differentiation, branding, and service. The document provides advice on improving marketing's role in the company, finding new opportunities through new product development and customer insights, and reconstructing market boundaries through frameworks like blue ocean strategy.
Marketing for entrepreneurial ventures
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Accelerated growth in_channel_revenue
The document provides frameworks and strategies for accelerating channel revenue growth. It discusses key frameworks for developing 30-60-90 day plans, sales ecosystems, sales strategies, buyer and seller profiles, channel programs, and KPIs. It also covers gaining market insights through trends analysis and mapping competitors and customers. Methods for expanding distribution channels through partner selection, programs, and conflict management are outlined. The document concludes with discussions of sales and marketing topics like resource allocation and bridging the gap between teams.
Principles of Marketing Continuation-of-Chapter-1.pptx
The document discusses various factors for developing marketing concepts, including capturing marketing insights, effective financial management, human resources, production processes, and competitors. It also discusses the goals of marketing like maximizing consumption, customer satisfaction, choice of goods, and quality of life. Traditional marketing is described as using channels like print, TV, and radio to pull customers, while contemporary marketing is consumer-focused and aims to satisfy customers. Emerging marketing types include search engine optimization, pay-per-click advertising, email marketing, referral marketing, affiliate marketing, and video marketing.
Marketing Plans for Product Managers Dr. Zubair Ali
This document provides an overview of key aspects of developing a marketing plan, including:
- Conducting external and internal analyses to understand the market environment, customers, and company strengths/weaknesses. This includes PEST analysis, Porter's Five Forces, competitive analysis, and SWOT analysis.
- Defining the target market by segmenting based on customer characteristics and evaluating segment attractiveness. The goal is to select the most attractive segment(s) to target.
- Determining the product positioning by designing the product and image to occupy a distinctive place in the customer's mind relative to competitors.
- Outlining objectives, strategies, and action plans to guide marketing programs and resource allocation over the planning period
The Marketing Plan- Tyler Severance.pptx
The document outlines the 5 key steps to creating a successful marketing plan: 1) Define business objectives and mission, 2) Conduct a SWOT and situational analysis, 3) Identify and evaluate opportunities using segmentation, targeting, and positioning (STP) analysis, 4) Implement the marketing mix and allocate resources, 5) Evaluate performance using marketing metrics. Each step is described in 1-2 sentences, with definitions of SWOT analysis, STP analysis, and marketing metrics provided.
408 Marketing Strategy Unit 1
This unit covers the following points:
1.VMOST
2.What does Marketing Strategy Accomplish?
3. Overview of Strategic Market management
4. Objectives of strategic Market Management
5.Business Strategy
6.Strategic Marketing Management : Characteristics and trends
7.Objective of Strategic management
8.Difference between Strategic Marketing & Marketing Strategy
9.Business Vision its components
10. BHAG
11.Understanding how the Market segments
12.An analysis of Customer Motivation
13.Exploration of unmet needs
14.The KANO MODEL
Creating a Marketing Plan
A general overview on the steps to take, considerations to make, research to conduct, and guidelines to follow for creating a marketing plan for your organization.
Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers...
The Product Marketer is responsible for ensuring demand for a product in the market, and part of the responsibility is "guiding" marketing programs that will drive that demand. Without a clear understanding of the Product Marketer's role in demand generation, demand generation programs too often lack clarity and focus and deliver marginal results. But what does this really mean for the Product Marketer? What must the Product Marketer know and be able to do to effectively drive demand?
In this webinar, you'll learn:
* A clear definition of Product Marketing's role in demand generation
* How to define program goals
* How to determine the best methods of customer acquisition
* How to define program metrics and monitor the marketing and sales funnel
Application of Research
This document discusses the application of research in various business domains like marketing, human resource management, finance, production and operations management. It outlines key areas of research within the 4Ps of marketing - product, price, promotion and place. It also discusses performance management, organizational planning, incentive studies and other areas within HRM. For finance, it covers asset pricing, financial econometrics and behavioral finance. For operations management, it discusses areas like operations planning, demand forecasting, process planning and supply chain management. Finally, it lists some key features of good research like having a clear purpose, following a systematic plan, having a justified design and providing unbiased findings.
pannel discussion.pptx
This document discusses key aspects of marketing including:
1. It defines marketing as how knowledge about goods and services is transferred to customers through identifying needs, facilitating exchanges that create value using the four Ps (product, price, promotion, place).
2. Developing a marketing strategy and plan involves analyzing strengths/weaknesses through a SWOT analysis and determining target segments through STP to build competitive advantages.
3. External factors like demographics, economics, technology and internal factors like employees also influence marketing.
Marketing Proces
The document discusses managing the marketing process and marketing planning. It outlines the purposes of a business plan, which include developing strategy, justifying budgets, and monitoring progress. A marketing plan directs marketing efforts by developing broad objectives and tactics. The marketing process involves analyzing opportunities, researching target markets, developing strategies, planning programs, and controlling the marketing effort. It also discusses analyzing market opportunities, researching and selecting target markets, and positioning offers.
Similar to Marketing plan (20)
Strategic Marketing Planning- Non Profit Organizations
Strategic Marketing Planning- Non Profit Organizations
Based on your past experiences and the knowledge gained during your .docx
Based on your past experiences and the knowledge gained during your .docx
Marketing plan presentation (2015, section B) [UET Peshawar]
Marketing plan presentation (2015, section B) [UET Peshawar]
Principles of Marketing Continuation-of-Chapter-1.pptx
Principles of Marketing Continuation-of-Chapter-1.pptx
Marketing Plans for Product Managers Dr. Zubair Ali
Marketing Plans for Product Managers Dr. Zubair Ali
Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers...
Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers...
More from Kacung Abdullah
Kriteria Usaha Mikro, Kecil dan Menengah -PP 7 tahun 2021
PP Nomor 7 Tahun 2021 menetapkan kriteria usaha mikro, kecil, dan menengah berdasarkan besarnya modal usaha, dimana usaha mikro memiliki modal maksimal Rp1 miliar, usaha kecil Rp1-5 miliar, dan usaha menengah Rp5-10 miliar, tidak termasuk nilai tanah dan bangunan tempat usaha.
PERMENPANRB NOMOR 77 TAHUN 2012 TENTANG PENYETARAAN JABATAN FUNGSIONAL PENGEL...
PERMENPANRB NOMOR 77 TAHUN 2012 TENTANG PENYETARAAN JABATAN FUNGSIONAL PENGELOLA PENGADAAN BARANG/JASA DAN ANGKA KREDITNYA
PERMEN PANRB 28 TAHUN 2019 PENYETARAAN JABATAN ADMINISTRASI KE DALAM JABATAN ...
PERMEN PANRB 28 TAHUN 2019 PENYETARAAN JABATAN ADMINISTRASI KE DALAM JABATAN FUNGSIONAL
Pembahasan Implementasi Revolusi Industri Baru (Industry 4.0) di Indonesia
Dokumen ini membahas rencana aksi G20 untuk mendukung implementasi Revolusi Industri 4.0, termasuk kolaborasi penelitian, kerjasama standarisasi, dan dukungan industrialisasi di negara berkembang. Rencana aksi mencakup meningkatkan pertukaran pengetahuan, mengembangkan standar bersama, serta membantu negara berkembang meningkatkan kapasitas produksi dan teknologi hijau.
Cara penyusunan dan penetapan HPS Pengdadaan Barang dan Jasa Pemerintah
Dokumen ini membahas tentang penyusunan dan penetapan Harga Perkiraan Sendiri (HPS) untuk pengadaan barang, pekerjaan konstruksi, jasa konsultansi, dan jasa lainnya oleh pemerintah. HPS ditetapkan untuk menilai kewajaran harga penawaran dan menetapkan batas maksimal penawaran. Perhitungan HPS memperhitungkan berbagai komponen biaya seperti upah, bahan, keuntungan, dan pajak sesuai dengan
Klasifikasi Industri Kecil, Menengah dan Besar berdasarkan Permenperin No. 64...
The document classifies small, medium, and large industries in Indonesia based on the number of employees and investment amount according to Ministry of Industry regulation number 64 of 2016. Small industries are those with less than 20 employees and under 1 billion rupiah investment. Medium industries have between 20-99 employees or 1-15 billion rupiah investment. Large industries have over 100 employees or over 15 billion rupiah investment.
Chapter 6, Training Evaluation
This chapter discusses the importance of evaluating training programs and the process of planning and implementing effective training evaluations. There are several reasons to evaluate training, including demonstrating the measurable benefits of training investments and identifying ways to improve programs. Effective evaluations assess outcomes related to learning, transfer of skills to the job, and business results. Different evaluation designs have strengths and weaknesses depending on factors like whether comparisons are made to untreated groups. Calculating return on investment and conducting utility analysis can help determine the financial benefits of training programs.
Organization life cycle
Ford Motor Company didirikan pada 1903 dan berkembang menjadi produsen mobil terbesar kelima di dunia. Perusahaan ini memperkenalkan metode produksi massal dan manajemen buruh skala besar. Namun, pada abad ke-21 Ford mengalami penurunan karena kenaikan biaya pensiun, harga minyak, dan persaingan dari mobil Jepang sehingga harus melakukan restrukturisasi besar-besaran.
Persfektif dalam organisasi
Dokumen tersebut membahas tentang formalisasi, spesialisasi, hierarki, dan kompleksitas dalam organisasi. Formalisasi mengacu pada tingkat pekerjaan yang dibakukan, spesialisasi membagi pekerjaan menjadi bagian-bagian, hierarki memberikan komando yang jelas namun juga ketergantungan, sedangkan kompleksitas membutuhkan koordinasi yang baik di organisasi.
21 core competencies
This document lists 21 core competencies in English and their Indonesian translations. The core competencies include skills such as accountability, analytical thinking, communication, creativity, customer focus, decision making, ethics, flexibility, goal orientation, initiative, job knowledge, negotiating, organizational awareness, productivity, professionalism, quality, self-development, teamwork, technical skills, work habits, and work management. The source is listed as a book on performance appraisals.
Perumusan Strategi : Analisis Situasi dan Strategi Bisnis
Bab 6 membahas analisis situasi dan strategi bisnis menggunakan pendekatan SWOT dan matriks SFAS, serta strategi kompetitif dan kooperatif termasuk kolusi dan aliansi strategis.
KBLI 2015
Peraturan ini menetapkan Klasifikasi Baku Lapangan Usaha Indonesia (KBLI) tahun 2015 untuk mengelompokkan setiap kegiatan ekonomi agar tercapai keseragaman konsep, definisi, dan klasifikasi lapangan usaha. Peraturan ini juga mencabut Peraturan Kepala Badan Pusat Statistik Nomor 57 Tahun 2009 tentang KBLI.
Defining Marketing for the 21st Century
This document defines marketing and marketing management. It discusses that marketing is about creating and delivering value for customers and managing customer relationships to benefit an organization. Marketing management involves choosing target markets and gaining, retaining, and growing customers through superior value. The document also outlines core marketing concepts like segmentation, branding, and the marketing mix of product, price, place, and promotion. It describes the key tasks of marketing management as developing strategies, gaining customer insights, connecting with customers, and communicating value to create long-term growth.
Organization structure
This document discusses different types of organization structures including functional, divisional, matrix, and network structures. It provides details on key aspects of organizing like organization charts, authority, delegation, and coordination. Specific advantages are outlined for functional and divisional organizations with specialized activities and product lines respectively. Coordination through standardization and formalization is also covered.
Leaderhip
This document discusses various approaches to leadership, including trait approaches that seek to identify personal characteristics of leaders, behavioral approaches that examine leader behaviors, and situational approaches proposing that effective leadership depends on the situation. It describes several situational leadership models including Fiedler's contingency model linking leadership effectiveness to the leader's style and situational control, Hersey and Blanchard's model tying leadership style to follower readiness, and path-goal theory concerning how leaders influence subordinate motivation. The document also briefly defines charismatic leadership.
International mangement
The global economy is dominated by three key regions: North America, Western Europe, and Asia. Other developing countries also represent important areas for economic growth. Europe is economically integrating to form the largest market in the world, though certain issues need addressing. The top U.S. trading partners, based on imports and exports, are Canada, China, Mexico, Japan, and Germany. A global economy brings expansion of international trade, increasing foreign direct investment, and foreign competitors penetrating domestic markets.
Human Resorce Management
This document discusses various aspects of human resource management including strategic human resource management, the HR planning process, selection tools, training and development, performance appraisal, compensation, and labor relations. It provides definitions and overviews of key terms such as human capital, job analysis, reliability and validity in selection, feedback in performance appraisal, and factors that affect wage decisions. Figures and tables are included to illustrate concepts like the HR planning process and common training methods.
Entrepreneurship
This document discusses entrepreneurship and what it takes to be a successful entrepreneur. It covers topics such as who entrepreneurs are, the importance of having a great idea, the personal traits needed like commitment and risk tolerance. It also discusses common management challenges, how to increase chances of success through opportunity analysis and business plans, and key factors like the people, opportunity, competition and risk/reward. Non-financial resources and entrepreneurial orientation are also summarized.
More from Kacung Abdullah (20)
Kriteria Usaha Mikro, Kecil dan Menengah -PP 7 tahun 2021
Kriteria Usaha Mikro, Kecil dan Menengah -PP 7 tahun 2021
PERMENPANRB NOMOR 77 TAHUN 2012 TENTANG PENYETARAAN JABATAN FUNGSIONAL PENGEL...
PERMENPANRB NOMOR 77 TAHUN 2012 TENTANG PENYETARAAN JABATAN FUNGSIONAL PENGEL...
PERMEN PANRB 28 TAHUN 2019 PENYETARAAN JABATAN ADMINISTRASI KE DALAM JABATAN ...
PERMEN PANRB 28 TAHUN 2019 PENYETARAAN JABATAN ADMINISTRASI KE DALAM JABATAN ...
Pembahasan Implementasi Revolusi Industri Baru (Industry 4.0) di Indonesia
Pembahasan Implementasi Revolusi Industri Baru (Industry 4.0) di Indonesia
Cara penyusunan dan penetapan HPS Pengdadaan Barang dan Jasa Pemerintah
Cara penyusunan dan penetapan HPS Pengdadaan Barang dan Jasa Pemerintah
Klasifikasi Industri Kecil, Menengah dan Besar berdasarkan Permenperin No. 64...
Klasifikasi Industri Kecil, Menengah dan Besar berdasarkan Permenperin No. 64...
Perumusan Strategi : Analisis Situasi dan Strategi Bisnis
Perumusan Strategi : Analisis Situasi dan Strategi Bisnis
Recently uploaded
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsRecently uploaded (20)
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Marketing plan
- 1. MARKETING PLAN Marketing Research for The New Venture : 1. Definining the Purpose or Objectives 2. Gathering Data from Secondary 3. Gathering Information from Primary Sources 4. Analyzing and Interpreting the Results
- 2. Outline for A Marketing Plan Situation Analysis Background of Venture Strength and Weaknesses of Venture Market Opportunities and Threats Competitor Analysis Marketing Objectives and Goals Marketing Strategy and Programs Budgets Controls
- 3. • Who are the users, where are they located, how much do they buy, and why ? • How have promotion and advertising been employed and which approach has been most effective ? • What are the pricing changes in the market, who has initiated these changes, and why • What are the market’s attitudes concerning competitive products ? • What channels of distribution supply consumers, and how they function ? • Who are the competitors, where are they located, and what advantages/disadvantages do they have ? • What marketing techniques are used by the most successful competitors ? By the least successful ? • What are the overall objectives of the company for the next year and five years hence • What are the company strengths ? Weaknesses ? • What are one’s production capabilities by product?•
- 4. Characteristics of A Marketing Plan • Provide a strategy for accomplishing the company mission or goal • Based on facts and valid assumptions • Describe an appropriate organization • Provide Continuity • Simple and short • Flexibility • Specify performance criteria that will be monitored and controlled
- 5. The Marketing System Internal Environment Financial Resources Suppliers Goals and Objectives Management Team External Environment Economy Culture Technology Demand Legal Considerations Competition Entrepreneur Marketing Planning Decisions Marketing Strategies directed to customers Purchase Decisions of Customers feedback Marketing Mix Decision
- 6. Marketing Mix • Product • Price • Place (Distribution) • Promotion • Power • People • Public Relation
- 7. Branding • Product • Services • Place • Culture • People