This document discusses the application of research in various business domains like marketing, human resource management, finance, production and operations management. It outlines key areas of research within the 4Ps of marketing - product, price, promotion and place. It also discusses performance management, organizational planning, incentive studies and other areas within HRM. For finance, it covers asset pricing, financial econometrics and behavioral finance. For operations management, it discusses areas like operations planning, demand forecasting, process planning and supply chain management. Finally, it lists some key features of good research like having a clear purpose, following a systematic plan, having a justified design and providing unbiased findings.

1. APPLICATION OF RESEARCH
Assistant Prof. Arun Gopi

2. IN MARKETING
4Ps
1
PRODU
CT• Which new product should be launched?
• How, when and where should we test the product?
• How can we differentiate/position our products from
competitors?
• How should be the packaging?

3. IN MARKETING
4Ps
1
PRI
CE• What should be the price of our product?
• What should be the pricing strategy of the product?
• What are Đoŵpetitor’s priĐes aŶd priĐiŶg strategies?
• How much value for customers is created at a certain price
level?

4. IN MARKETING
4Ps
1
PROMOTI
ON
• Which medium of communication should we use to promote the
product?
• How much money should be allocated for promotion?
• What would be impact of promotion through different medias?

5. IN MARKETING
4Ps
1
PLA
CE
• Which location?
• What should be geographical scope/limitation of product
selling?
• What kind of distribution channel should be required?

6. IN MARKETING1
OTH
ER
• How many customers are satisfied with our products/services?
• How many loyal consumers does our company have?
• How can Customer Relationship Management (CRM) can be strengthened to
gain competitive edge?

7. IN HRM
PERFORMANCE MANAGEMENT
•How effective is current leadership in the Organisation?
•How much does culture and work environment affect productivity of employees?
•Did the recent change in system made an impact on performance?
2

8. IN HRM
ORGANISATIONAL PLANNING AND DEVELOPMENT
•How much manpower is required in future?
•What tools and techniques should be used to develop existing manpower?
2

9. IN HRM
INCENTIVE AND BENEFIT STUDIES
•What should be ideal performance appraisal system?
•What kind of recognition and reward should be provided?
•Analysis and effectiveness of current employee benefit and reward system?
2

10. IN HRM
TRAINING AND DEVELOPMENT
•What is the effectiveness of training on job performance?
•What are the current training needs and gaps in the system?
•What kind of training and development models should be implemented?
2

11. IN HRM
OTHER
•How can frequent absenteeism and accidents in organisation be avoided?
•What is the reason and remedy of employee turnover and attrition?
•How can employer branding be done to attract desired employees?
2

12. IN FINANCE
ASSET PRICING
•What would be response of stock market to upcoming IPO, M & A?
•What should be valuation of company to be acquired?
3

13. IN FINANCE
FINANCIAL ECONOMETRIC
•Financial Modelling and forecasting
•Risk estimation and analysis
3

14. IN FINANCE3
OTH
ER
• Behavioral Finance
– Ho does persoǁ n’s influence its purchasing decisions?

15. BEHAVIORAL ECONOMICS/FINANCE
• Apple’s IŶdia revenue Rs 2,000
crore.
• 620 crore in last year.
• Increase of almost
200%

16. IN POM
OPERATION PLANNING
•How and where can the resources be deployed for its maximum utilization?
•What product/service design would be accepted by market?
4

17. IN POM
DEMAND FORECASTING & DECISION
ANALYSIS
•What would be probable demand for product/services?
4

18. IN POM
PROCESS PLANNING
•What is the optimum level of raw material required?
4

19. IN POM
OTHER
•What/how should be supply chain and distribution channel so that product should
reach in time and at place?
•How can JIT and Kaizen be implemented in organization?
4

20. FEATURES OF GOOD
RESEARCH

21. FEATURES
1. Clearly stated purpose
2. Must follow systematic & detailed plan
3. Research design must be justified
4. Findings must be unbiased, objective and
neutral