This Slideshare presentations provides examples of Marketing Processes as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Process - Go-to-Market Planning
Marketing Process - Demand Creation
Marketing Process - Demand Management
Marketing Process - Website Proposal
Marketing Process – Size of the Market
Marketing Process – Content Messaging
Marketing Process - Buyer Behavior Model
Marketing Process – Lead Follow-up
Marketing Process - Lead Rating Model
Marketing Process - Terminology & Roles
Marketing Process – Sales Conversion
Marketing Process - Compelling Sales Presentation
Marketing Process - Positioning Components
Marketing Process - Differentiation Worksheet
Marketing Process - Differentiation Summary
Marketing Process - Business Canvas
Marketing Process - Sales Process
Marketing Process - Partner Process
See more at Four Quadrant at http://www.fourquadrant.com/products/
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/
Gartner's IT Predictions
Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning.
Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends:
- Intelligent
- Digital
- and Mesh
The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries.
Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/
Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/
View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/
Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Go-to-market strategy, positioning and viral growthLisa Enckell
Presentation during entrepreneurship week at Luleå University, Sweden on go to market strategies, positioning and viral growth. Examples and learnings from Wrapp, Clue and other startups.
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies – Focus & Direction
Marketing Strategies – GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies – Types of Differentiation
Marketing Strategies – Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies – Strategic Value Message
Marketing Strategies – Customer Conversations
Marketing Strategies – Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies – Quantitative Plan
Marketing Strategies – User Flows
Marketing Strategies - Content Marketing
Marketing Strategies – Demand Follow-up
Marketing Strategies – Star Bursting
Marketing Strategies – Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
From keywords to trends and topics.
Through a detailed keyword research you discover which terms and key phrases to target with SEO. You also learn more about your customers and their specific topics of interest.
NTS 2014 Marketing and Communications Functional Track Session.Josephus AYOOLA
Session Delivered to members of AIESEC in Nigeria Marketing and Communications Functional Track on how to better understand their roles and synergize to drive the organisations focus programmes operations and achieve better results.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Social is more than a channel j boye conference workshop John Kottcamp
This is the presentation I gave last week at the J Boye Web Conference #jboye14 looking at how social data can be incorporated into and drive better digital customer experience.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Startup Career Bootcamp: Explore Opportunities at Startups Bita Shahian
Curious about the job availabilities at startups? This presentation will provide aspiring startup employees with a high-level view of the essential skills and the dynamics that shape them.
Presentation by Bita
@bitashahian
How to Identify Relevant Product KPIs by Roomgo Head of ProductProduct School
Main takeaways:
- Identifying fit-for-purpose KPIs: what to measure and why, the common mistakes that Product Managers makeand when to start measuring KPIs in a project
- Avoiding analysis rabbit holes: going too granular & orphaned KPIs, testing in a bubble and application ins A/B testing + Root Cause analysis
-Telling engaging stories through product data: the power of product KPIs, building business buy-in through relevant KPIs and how less can be more when sharing with the wider business
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
Global Digital Marketing - Digital Summit DallasDoug Platts
How do you create scalable marketing strategy when managing multiple brands across the entire globe? Here are a few key operating models and best practices to work with corporate and local teams, for bring order and scalability to your programs when on a finite budget.
The New Publishing Skillset: Change Management in a Creative Industry - Tech ...BookNet Canada
"The New Publishing Skillset: Change Management in a Creative Industry" - Robert Wheaton (Penguin Random House Canada) at BookNet Canada's Tech Forum - March 6, 2014.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Growth Hacking: Tools, Techniques & Case StudyAnirudh Narayan
These slides contain the following:
1) What is product market fit, How to reach product market fit and how to quantify product market fit.
2) How to be data driven i.e. implementing processes and tools
3) How to set business goals and use other growth metrics.
4) Over 15 Growth Hacking Examples
5) Case study on how to take an educational product from 200,000 to 1,000,000 in annual revenue.
Finally setting/ creating a growth culture to make sure things are being implemented week over week.
Similar to Marketing Process - Go-to-Market Plans (20)
Italian Red Wine for Everyday
Read the full post at pbonlife.com/wine/italian-red-wine-for-everyday/
Talenti Brunello di Montalcino DOCG, 2016
94 Points
Price $45
With varying altitudes and soils, Talenti’s diverse vineyards are dispersed through the southern area of Montalcino.
Ornellaia ‘Le Serre Nuove dell’Ornellaia’ Bolgheri 2018
92 Points
Price $60
Characterized by a lively ruby red color.
The 2018 Bolgheri Rosso Le Serre Nuove dell’Ornellaia is a blend of Merlot, Cabernet Sauvignon, Cabernet Franc and Petit Verdot that is aged in oak for 15 months.
Castello dei Rampolla d’Alceo’ Toscana IGT 2016
96 Points
Price $125
“D’Alceo” fully reflects the character of the vineyard from which it originates.
It is intense, warm, refined and elegant.
Tenuta Le Colonne Bolgheri Superiore 2018
92 Points
Price $40
The wine boasts an intense ruby red color.
The aroma opens with a bouquet of ripe red fruits and is enriched with tomato leaf, pepper and slight herbal nuances.
Le Volte 2016
91 Points
Price $30
2016 gives us a Le Volte dell’Ornellaia with great balance and expressivity.
With its bright ruby-red color, intense scents of red berries and rose petals are clearly distinguishable on the nose.
Montepeloso Eneo Toscana IGT 2018
92 Points
Price $45
Montepeloso is an Italian wine producer located in Suvereto, a wine region south of Bolgheri on the Tuscan coast.
Nervi Conterno Gattinara DOCG 2018
94 Points
Price $65
Haunting aromas of rose, wild cherry, kirsch, mineral and leather are the hallmarks of this silky, elegant red.
Tenuta San Guido ‘Guidalberto’ Toscana IGT 2016
92 Points
Price $50
This wine is showing exceptionally well in this classic vintage.
The 2016 Guidalberto (Cabernet Sauvignon and a smaller percentage of Merlot) opens to a full and generous bouquet and a beautifully rich and velvety appearance.
Castello di Bolgheri Bolgheri Superiore Tuscany Italy 2019
97 Points
Price $65
Great depth of color.
Fascinating and decidedly graceful in the glass it shows guarantees in the memory of cherries, rose petals, grapefruit, geraniums, mandarin juice and wild thyme.
Cantina del Pino Barbaresco DOCG 2016
93 Points
Price $50
The 2016 Barbaresco Ovello is released one year after its peers. It undergoes two years of oak aging followed by 18 months of bottle rest before its commercial release.
Cavalier Bartolomeo Vigneti Solanotto Altinasso 2016
93 Points
Price $40
Cavalier Bartolomeo was founded in 1924 by Bartolomeo Borgogno, grandfather of the current owner, who learned to make wine from the grapes of his vineyards by his father.
Italian Red Wine for Everyday
Read the full post at pbonlife.com/wine/italian-red-wine-for-everyday/
Read More on Italian Wine @
pbonlife.com/wine/italian-reds/
Travel to Italy @
pbonlife.com/travel-destinations/travel-to-italy/
Champagne to Toast the New Year
Read the full post at https://pbonlife.com/wine/affordable-holiday-champagne-sparkling-wine/
Veuve Clicquot La Grande Dame Yayoi Kusama Limited Edition in Gift Box 2012
Vintage Sparkling Wine from Champagne, France
$200
Piper-Heidsieck Brut Vintage Rare with Gift Box 2008
Vintage Sparkling Wine from Champagne, France
$200
Dom Perignon Vintage 2010
Vintage Sparkling Wine from Champagne, France
$200
Bollinger PN VZ16
Non-Vintage Sparkling Wine from Champagne, France
$129
Laurent-Perrier Cuvee Rose
Sparkling Rosé from Champagne, France
$100
Gosset Grand Millesime Brut 2012
Vintage Sparkling Wine from Champagne, France
$100
Louis Roederer Brut Vintage with Gift Box 2014
Vintage Sparkling Wine from Champagne, France
$90
Charles Heidsieck Brut Reserve
Non-Vintage Sparkling Wine from Champagne, France
$70
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Affordable Holiday Champagne Toasts From The US
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2009 Schramsberg J. Schram Brut
North Coast
$120
2012 Domaine Carneros Le Rêve Blanc de Blancs
Carneros
$115
Sea Smoke Cellars Sea Spray Blanc de Noirs 2012
Vintage Sparkling Wine from Sta. Rita Hills, Santa Barbara, Central Coast, California
$100
Roederer Estate L’Ermitage 2015
Vintage Sparkling Wine
Anderson Valley, Mendocino, California
$60
2014 Frank Family Vineyards Blanc de Blancs
Carneros Napa Valley
$55
2015 Fess Parker Fesstivity Blanc de Noirs
Anderson Valley, Mendocino, California
$50
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ALL ABOUT BERNERS
https://pbonlife.com/bernese-mountain-dogs/
Christmas Movies to Watch This Holiday Season
View the Full List of Must Watch Christmas Movies pbonlife.com/what-to-watch/must-watch-christmas-movies/
The Family Stone (2005)
PG-13, Romance/Other, 1h 44m
TOMATOMETER 53%AUDIENCE SCORE 63%
LOVE ACTUALLY (2003)
R, Romance/Other, 2h 15m
TOMATOMETER 64%AUDIENCE SCORE 72%
BAD SANTA (2003)
R, Crime/Comedy, 1h 33m
TOMATOMETER 78%AUDIENCE SCORE 75%
The Family Man (2000)
PG-13, Romance/Comedy, 2h 5m
TOMATOMETER 53%AUDIENCE SCORE 67%
FROSTY THE SNOWMAN (1969)
Fantasy/Animation, 22m
TOMATOMETER 73%AUDIENCE SCORE 72%
POLAR EXPRESS
G, Fantasy/Kids & Family, 1h 25m
TOMATOMETER 76%AUDIENCE SCORE 86%
HOW THE GRINCH STOLE CHRISTMAS (1967)
TOMATOMETER 100%AUDIENCE SCORE 96%
-------------------------------------
MORE HOLIDAY IDEAS
Classic Holiday Dinner Recipes
https://pbonlife.com/food/classic-holiday-dinner-recipes
Bernese Mountain Dogs Are Snow Dogs
pbonlife.com/bernese-mountain-dogs/bernese-mountain-dogs-are-snow-dogs/
Chasing the Sun in the Winter
pbonlife.com/travel/chasing-the-sun-in-winter/
Berners in the Snow
Read the full post Bernese Mountain Dogs Are Snow Dogs at https://pbonlife.com/bernese-mountain-dogs/bernese-mountain-dogs-are-snow-dogs/
Bernese Mountain Dogs Are Snow Dogs – A farm dog with a thick, fluffy coat, this cold weather canine was bred to thrive in the bitter Swiss Alps, meaning they’re more than ready for the oncoming snows.
A fun game to play with the breed in the snow is the “Winter Wonder Maze.” After shoveling in a linear maze-like pattern, place your Bernese Mountain Dogs favorite treats at different points and let him track and retrieve his rewards.
Bernese Mountain Dogs Are Snow Dogs – Unlike most breeds with similar origins in the colder parts of the world, the Bernese Mountain Dog’s coat isn’t snowy white. In fact, it’s actually a deep black, which helps it to absorb sunlight and maintain its body heat.
Dogs as sturdy in the cold as Berners have paws with thick padding with plenty of subcutaneous fat and connective tissue.
The paws are also supported with an elaborate net of blood vessels: the generous blood circulation to the paws is one of the ways the body keeps them as warm as possible and protects them from frostbite.
Do Bernese Mountain Dogs Know Their Size
pbonlife.com/bernese-mountain-dogs/do-bernese-mountain-dogs-know-their-size/
The Language Of Bernese Mountain Dogs
pbonlife.com/bernese-mountain-dogs/language-of-bernese-mountain-dogs/
Berner Puppy Growth Guide
pbonlife.com/bernese-mountain-dogs/berner-puppy-growth-guide/
50 Best Restaurants in the World
Noma, Copenhagen, Denmark
Groundbreaking seasonal cuisine and fermentation sorcery from the world’s most future-gazing chef
Geranium, Copenhagen, Denmark
Pure art on a plate that uses Scandinavia’s seasonal larder as its palette
Asador Etxebarri, Atxondo, Spain
The ultimate in artisanal cookery from the Basque king of the barbecue
Central, Lima, Peru
Peruvian heritage plated to perfection
Disfrutar, Barcelona, Spain
A thrilling contemporary experience orchestrated by a talented trio of chefs
Frantzén, Stockholm, Sweden
The Swedish capital’s most famous culinary son invites you to an Asian-tinged house party
Maido, Lima, Peru
Peru and Japan unite to create an explosion of fantastic flavor
Odette, Singapore
Julien Royer and team combine elegance on the plate with world-class hospitality in the dining room
Pujol, Mexico City, Mexico
The spirit of Mexico captured on a plate
The Chairman, Hong Kong, China
A demonstration of exemplary Cantonese cuisine
Den, Tokyo, Japan
Japanese cuisine with quality, creativity and a warm welcome.
Steirereck, Vienna, Austria
Rare breeds and forgotten ingredients exquisitely presented in the heart of Vienna
Don Julio, Buenos Aires, Argentina
Classic steaks, local Argentine wine and an expert at the grill
Mugaritz, San Sebastian, Spain
Ever-challenging post-modern eating in the heart of the Basque country
Lido 84, Gardone Riviera, Italy
Creative cuisine and sterling service from the charming Camanini brothers
The 50 Best Restaurants in the World
https://www.theworlds50best.com/
All voters, aside from the Academy Chairs and Vice Chairs, must remain anonymous. A minimum of 25% of the panel is renewed each year.
The World's Best Restaurant 2021, sponsored by S.Pellegrino & Acqua Panna
https://www.theworlds50best.com/voting/the-academy
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Wells Fargo Board Management Failures & Consumer Abuses
Wells Fargo’s Customers Have Been Exposed to Countless Abuses, Including Racial Discrimination, Wrongful Foreclosure, Illegal Vehicle Repossession, and Fraudulently Opened Accounts.
Executive Summary
For at least the past fifteen years, one of America’s largest financial institutions, Wells Fargo (i.e., Wells Fargo Bank, N.A. and Wells Fargo & Company, collectively), has failed to correct serious deficiencies in its infrastructure for managing risks to consumers and complying with the law. As a result, Wells Fargo’s customers have been exposed to countless abuses, including racial discrimination, wrongful foreclosure, illegal vehicle repossession, and fraudulently opened accounts.
Part IV, citing records obtained and witness interviews conducted during the course of this investigation, details Committee staff’s findings that:
(A) financial regulators knew about serious, enterprise-wide deficiencies at Wells Fargo for years without taking public enforcement action;
(B) Wells Fargo’s board of directors failed to ensure management could competently address the Company’s risk management deficiencies;
(C) Wells Fargo and CFPB political appointees had backchannel communications regarding the CFPB’s Compliance Risk Management Consent Order;
(D) Wells Fargo’s board of directors allowed management to repeatedly submit materially deficient plans to regulators in response to the consent orders; 5
(E) both Wells Fargo’s board and management prioritized financial and other considerations above fixing the issues identified by regulators;
(F) Wells Fargo’s board did not hold senior management accountable for repeatedly failing to meet regulators’ expectations;
(G) former Wells Fargo CEO Timothy J. Sloan gave inaccurate and misleading testimony to Congress during a March 2019 Committee hearing; and, (
H) the potential for widespread consumer abuse still remains at Wells Fargo
Source: https://financialservices.house.gov/uploadedfiles/wells_fargo_staff_report_final_mm.pdf
Best of Super Tuscans
Learn All About Italian Red Wines @ https://pbonlife.com/wine/italian-reds/
VIEW THIS DECK TO SEE THE BEST OF SUPER TUSCANS
Masseto Massetino 2018
Antinori Solaia 2015
Antinori Tignanello 2016
Mazzei Fonterutoli Concerto 2016
Ornellaia 2016
Tenuta di Biserno Biserno 2016
Tenuta Guado al Tasso 2015
Tenuta Luce 2016
Tenuta San Guido Sassicaia 2016
Tenuta Sette Ponti Oreno 2018
Fontodi Flaccianello della Pieve Colli della Toscana Centrale IGT 2015
The Best Italian Soft Cheeses
https://pbonlife.com/food/best-soft-italian-cheeses/
The Best Italian Semi Soft Cheeses
https://pbonlife.com/food/best-semi-soft-italian-cheeses/
The Best Italian Hard Cheeses
https://pbonlife.com/food/hard-italian-cheeses/
All About Traveling to Italy
https://pbonlife.com/travel-destinations/travel-to-italy/
Over 125 Recipes @ https://pbonlife.com/category/recipes/
VIEW THIS DECK TO SEE CINCO DE MAYO RECIPES FOR:
Spicy Shrimp Cocktail Shooters
Classic Burrito Bowl
Chicken Tortilla Soup Recipe
Beef Taco Salad Bowl
Shrimp Taco Recipe
Best Enchilada Recipe
Huevos Rancheros Recipe
FOR MORE RECIPES VISIT pbonlife.com/category/recipes/
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Seaspiracy on Sheds Light on Dark Commercial Fishing IndustryFour Quadrant LLC
Seaspiracy on Sheds Light on Dark Commercial Fishing Industry
Read the Full Post @ https://pbonlife.com/what-to-watch/seaspiracy-exposes-the-commercial-fishing-industry/
VIEW THIS DECK TO SEE
- Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #1 Sharks kill 12 people a year. But humans kill 11,000 to 30,000 sharks per hour
- Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #2 Sharks kill 12 people a year. But humans kill 11,000 to 30,000 sharks per hour
- Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #3 Plastic straws account for just 0.03% of ocean plastic.
- Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #4 If we continue as we are, oceans will be empty by 2048.
- Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #5 The fishing industry gets $35 billion in subsidies a year.
About 40% of fish catch worldwide is unintentionally caught and is partly thrown back into the sea, either dead or dying.
Global bycatch statistic: killed accidentally each year
300,000 small whales and dolphins
Estimated loss in annual economic impact due to the diversion of fish from the legitimate trade system is US $26 - $50 billion, while losses to countries’ tax revenues are between US $2 - $4 billion.
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Read the Full Post @ https://pbonlife.com/what-to-watch/seaspiracy-exposes-the-commercial-fishing-industry/
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Tonal Customer Experience Review
Only 167 days to order, install and remove the unit – pleas to CMO in vain
Tonal bills and accepts payment immediately
Tonal Order Ships in 3 months from date of order
Tonal installed 4 months after date of order
Tonal uninstalled after a month and a half of request to remove
Tonal has not issued a refund
Tonal forces you into a paid subscription
Tonal does not allow users to use the $3500 in equipment on their own - system locks you out
Tonal CMO Christopher Stadler blows off customers
Tonal uses 3rd parties that it can not control for installs
Best Beach Resorts in Mexico
This deck includes profiles of 12 of the Best Beach Resorts in Mexico
- Waldorf Astoria Los Cabos Pedregal, Cabo San Lucas
- Viceroy Los Cabos, San José del Cabo
- Esperanza, Auberge Resorts Collection, Cabo San Lucas
- Vidanta Los Cabos
- Montage Los Cabos
- Chileno Bay Resort, Auberge Resorts Collection, Cabo San Lucas
- Las Ventanas al Paraíso, a Rosewood Resort, San José del Cabo
- One & Only Palmilla, San José del Cabo
- JW Marriott Los Cabos Beach Resort & Spa
- Grand Solmar Land's End Resort & Spa, Cabo San Lucas
- Marquis Los Cabos, San José del Cabo
- St. Regis Punta Mita Resort, Punta de Mita
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For the Best Beach Resorts in Cabo San Lucas visit pbonlife.com/travel/best-beach-resorts-in-cabo-san-lucas/
There you will see Los Cabos’ finest hotels and resorts - golden sand beaches to five-star amenities like celebrity chefs and championship-level golf courses.
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FOR MORE ON TRAVEL
pbonlife.com/travel/
Some of Napa Valley's Best Cabernets
https://pbonlife.com/wine/affordable-napa-valley-cabernet-sauvignons/
VIEW THIS DECK TO SEE:
- Paradigm Cabernet Sauvignon - A top rated year for this wine (2015 Vintage)
- Spottswoode Cabernet Sauvignon - A top rated year for this wine (2016 Vintage)
- Shafer Hillside Select Cabernet Sauvignon - A top rated year for this wine (2013 Vintage)
- Pride Mountain Vineyards Reserve Cabernet Sauvignon - This vintage rates better than any other year for this wine (2014 Vintage)
- Paul Hobbs Cabernet Sauvignon - A top rated year for this wine (2015 Vintage)
- Nickel & Nickel John C. Sullenger Vineyard Cabernet Sauvignon - A top rated year for this wine (2016 Vintage)
- Dominus (Christian Moueix) - A top rated year for this wine (2015 Vintage)
- Barnett Rattlesnake Cabernet Sauvignon - A top rated year for this wine (2008 Vintage)
- Beringer Private Reserve Cabernet Sauvignon - A top rated year for this wine (2014 Vintage)
- Caymus Special Selection Cabernet Sauvignon - A top rated year for this wine (2015 Vintage)
- Darioush Cabernet Sauvignon (Signature) - A top rated year for this wine (2010 Vintage)
- Far Niente Estate Bottled Cabernet Sauvignon - A top rated year for this wine (2015 Vintage)
- Trailside Vineyard Cabernet Sauvignon - A top rated year for this wine (2014 Vintage)
- Joseph Phelps Insignia - A top rated year for this wine (2016 Vintage)
- Groth Cabernet Sauvignon Reserve - A top rated year for this wine (2015 Vintage)
https://pbonlife.com/wine/affordable-napa-valley-cabernet-sauvignons/
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VISIT https://pbonlife.com/ TO SEE MORE ABOUT
Food is dedicated to salads, pasta, chicken, fish and beef. You will find all you need to know about each, including the best recipes.
Travel focuses on profiling the cities and neighborhoods in Italy, Manhattan and San Francisco. Profiles of neighborhoods and cities are provided along with the best hotels to stay at and the best restaurants to dine at.
Red Wine provides insights into the wine markets of California, Italy and the world. Information is available to build your wine knowledge, pair wine to food, the economics of the wine industry and songs and movies about wine.
Berners is a resource for anyone who has or wants a Bernese Mountain Dog. A profile of Berners, Berner Facts, Berner Health and insight on where to obtain a Berner is listed.
What to Watch is a listing of the best shows on Netflix, Amazon and movies in theaters are highlighted to avoid surfing and to increase binge watching time.
Buys & Dies showcases watches, the best available back pain management options and household items that are awesome.
Recipes features some of my favorite recipes for meat, chicken, fish, vegetables and desserts.
https://pbonlife.com/
The Truth About Marketing Analytics
ACCESS THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Marketing Analytics
Budget spent on marketing analytics has dipped but is expected to grow significantly over the next three years.
Use of analytics reached the highest point recorded in six years, although perceived contributions to company performance remain weak.
One reason for this may be that only 36% of marketers report they have quantitative tools for demonstrating the impact of marketing spend on company performance. Consistent with this, marketers report using experiments only one-third of the time to understand the impact of their marketing actions on customers.
VIEW THIS DECK TO SEE
- Marketing Analytics Usage in B2B & B2C
- Marketing Analytics Spending in B2B & B2C
- Benefit of Marketing Analytics in B2B & B2C
- Marketing Analytics Spending By Revenue in B2B & B2C
- Marketing Analytics Impact on Company Performance in B2B & B2C
- Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C
The majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions. B2C Services companies use, on average, more AI in their marketing activities than other sectors.
B2C Product Companies lead on use of AI for customer segmentation and autonomous objects, while B2B companies lead in the use of augmented and virtual reality.
============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE:
Additional Go to Market Resources From Four Quadrant
Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
AI and Machine Learning in Marketing
READ Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/
81% of consumers expect the same level of service whenever they interact with a company across different channels.
60% of marketers believe AI will have a “substantial or transformational” impact on their business’ programmatic and media buying in the next 5 years.
In a Forrester survey, 79% of marketers thought AI would allow them to move toward more strategic work.
When asked about the ‘next big trend’ in marketing, survey respondents saw:
- personalization (29%)
- artificial intelligence (26%)
- voice search (21%) as the top three trends for the future
VIEW THIS DECK TO SEE:
- Applications of AI in Marketing
- What is the Next Big Thing in Marketing
- How Likely Are Marketers to Use AI for Content Strategy
- How Important is AI for Marketing to Attain Goals
- Marketing Skills Gaps Predicted
AI and machine learning are making the customer experience more personalized and contextual than ever before.
Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective.
This is increasing marketing ROI as well as customer satisfaction.
===========================================
MORE GO TO MARKET RESOURCES FROM FOUR QUADRANT
Predictive Marketing Analytics @ fourquadrant.com/b2b-predictive-marketing-analytics/
Predictive Marketing Analytics Buyer’s Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
How AI Changes Marketing
View ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
KEY TAKEAWAYS
Top-performing companies are more than 2X likely to be using AI for marketing, 28% vs. 12%
Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.
Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.
Sales and Marketing teams most often collaborate using CPQ and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in 2 years.
VIEW THIS DECK TO SEE
- Technologies With Highest Growth
- Top Uses of AI in Marketing
- How Marketers Are Using AI
- How CMOs Are Using AI
- Machine Learning Use Cases in Retail
- Percentage of Marketers Planning to Use AI
- Reasons to Use AI for Marketing Personalization
- AI in Online Advertising
- AI in Email Marketing
- Where AI is Used on Ad Campaign Execution
============================================
ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT
ABM Strategies @ https://www.fourquadrant.com/b2b-account-based-marketing-abm/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
The Impact of Digital on CIOs
Read, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/
KEY TAKEAWAYS
33% of organizations have reached digital scale (up from 17% in 2018).
49% of respondents report their organization’s business model
has already changed or is changing.
55% of organizations report they are moving from project to product delivery.
READ THIS DECK TO SEE
- The Rules of Digitalization Have Changed
- Digital Fuels Growth for Enterprises
- Business Model Changes Impact CIOs
- The Consumer and Consumer Experience is Key for CIOs
- Top Performing CIOs Favor Consumer Metrics
- The Risk & Reward of Consumer Engagement
- Cybersecurity is a Threat for CIOs
- Who in the Enterprise is Responsible for Cybersecurity
- A Product-Centric Approach Towards Digitalization
- Digital Transformation is a Rebalancing Act for CIOs
- Rebalancing the Technology Portfolio
===================
ADDITIONAL GO TO MARKET RESOURCES
Read, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
Account Based Marketing Best Practices
Read the full post @ fourquadrant.com/abm-benchmark-research/
Organizations are leveraging an ABM to drive business growth.
It's critical for B2B marketers to identify the best ABM tactics, necessary budgets, and resources to develop and effective ABM strategy and align internal resources and expectations around the expected outcomes.
Over 150 ABM practitioners were surveyed and their responses compiled to highlights ABM Best Practices.
The findings in the report provide insights for organizations that have embraced ABM to adopt or evolve their account based marketing strategy.
VIEW THIS DECK TO SEE:
- ABM Go to Market Performance
- ABM Fundamentals
- Biggest Challenges for ABM
- ABM Budget Expectations
- Percentage of Marketing Budget Allocated to ABM
- ABM Budget Composition
- ABM Budget Spend Per Account
- Percentage of ABM Budget Focused on Customer Acquisition
- Functions That Collaborate to Develop & Execute ABM Programs
- Type of ABM Plays Executed
- Channels Used in ABM Programs
- How SDRs Support ABM Programs
- Ideal Candidate Profiles (ICP) & ABM
- Number of Contacts Per Account in ABM Programs
- Number of Target Accounts Actively Pursued in an ABM Program
- ABM Metrics & Benchmarks
- Metrics to Evaluate ABM Programs
Read the full post @ fourquadrant.com/abm-benchmark-research/
==============================================
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT:
The Demand Generation Time Lag Model
fourquadrant.com/go-to-market-planning-templates/demand-generation-time-lag-model/
Sales Pipeline Planning Model
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/
Sales Pipeline Planning Model
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/
Account Based Marketing Template – Account Intelligence Brief
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/
Strategic Account Plan Template
fourquadrant.com/go-to-market-planning-templates/strategic-account-plan-template/
B2B Account Based Marketing (ABM)
fourquadrant.com/b2b-account-based-marketing-abm/
B2B Tech Trends 2019
Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/
Included in this SlideShare Deck is:
Trend No. 1: Autonomous Things
Trend No. 2: Augmented Analytics
By 2020, more than 40% of data science tasks will be automated
Trend No. 3: AI-Driven Development
Trend No. 4: Digital Twins
Trend No. 5: Empowered Edge
Trend No. 6: Immersive Technologies
By 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25% will have deployed to production
Trend No. 7: Blockchain
Blockchain Will Create $3.1T in Business Value by 2030
Trend No. 8: Smart Spaces
Trend No. 9: Digital Ethics & Privacy
Trend No. 10: Quantum Computing
============================================================
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT www.fourquadrant.com
============================================================
Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/
CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/
Go to Market Resources @ fourquadrant.com
Predictive Marketing Analytics Buyer’s Checklist, fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
CMO Marketing Benchmarks
READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/
In general, marketing budgets are on the rise amid industry concerns.
Digital Marketing Spend
Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%.
Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years.
Social Media Spend
Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years.
Marketing Analytics Spend
Marketing analytics spend is expected to double in the next 3 years.
INCLUDED IN THIS DECK:
- Marketing Spend by Growth Strategy
- Marketing Spend as a Percent of Company Revenue
- Marketing Budgets as a Percent of a Company’s Budget
- Marketing Spend as a Percent of Company Revenues
- Percent Change in Marketing Budgets
- Percent of Marketing Budgets Spent on Domestic Markets
- Marketing Spend on Marketing Analytics
- Percent of Marketing Budget Spent on Marketing Analytics
- Marketing Analytics in B2B & B2C Decision Making
- Traditional Advertising and Digital Marketing Spend
- Percent Change in Traditional Advertising & Digital Spending
- Percent of Marketing Budget Spent on Outsourcing
- Percent Change in Marketing Headcount
- Percent of Sales Through the Internet
FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:
Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/
How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Download free marketing templates @ fourquadrant.com/free-marketing-templates/
For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/
Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/
Gartner 2018 IT Tech Spending
Read the full post at
https://www.fourquadrant.com/gartner-it-spending-forecast/
View this deck to see where Gartner sees IT spending growth in 2018 through 2021 and Gartner's headlines for 2018: computing, AI, devices, and the digital giants
Key Takeaways:
- Global IT spending expected to increases expected through 2021
- IT projects in digital business, blockchain, IoT, and progress from algorithms to machine learning through artificial intelligence (AI) will continue to flourish
Gartner 2018 IT Tech Spending - Headlines
- Alexa leaves the house and gets a job
- AI will return 3B hours of worker productivity in 2018
- Blockchain will create $176B in business value by 2025
- Top cloud providers will squeeze out smaller competition
Read the full post covering Gartner 2018 IT Tech Spending @
https://www.fourquadrant.com/gartner-it-spending-forecast/
For additional go to market resources visit www.fourquadrant.com
Go-To-Market Research - Cloud Computing @
https://www.fourquadrant.com/go-to-market-cloud-computing-research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/
Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/
Go-To-Market Strategy Planning Templates @
www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. REVERSE ENGINEER BOOKINGS!
INTERGATED PLAN!
DATABASE!
CONTACTS!AUTOMATION!
DEMAND MANAGEMENT!
METRICS!
SALES TOOLS!
Demand
Creation
Process!
Measure all steps and incorporate feedback
for optimization.!
Decompose bookings to calculate the number of responses,
MQLs and SQLs required to build the necessary pipeline.!
Build a list of targeted companies.!
Create, buy and rent contact information for
desired title and roles.!SFA, lead scoring and lead nurturing.!
10 touch follow-up methodology.!
Providing the right sales tools to the Sales Reps at
the right time and in the right format.!
SOLUTION!
OFFERS!
Create compelling offers that are relevant for
buyers, with respect for the buying cycle.!
Define the solution and compelling
messaging going to market.!
DEMNAD CREATION !
STRATEGY!
Develop the chase, come, community
and / or co-create approaches.!
Align all Marketing resources to support
the initiative in a comprehensive,
logical and sustained manner.!
MARKET SIZING!
Defining the addressable and served
markets.!
Marketing Process - Demand Creation!
3. PREFERRED LEAD SOURCES!
DRIVE ATTENDANCE!
EVENT PARTICIPATION!
RESEARCH – SOCIAL MEDIA!
CONNECT & SELL!
COMPETITOR ANALYSIS!
ACCOUNTS!
CHECK PIPELINE!
DEMAND MANAGEMENT
PROCESS!
A list of accounts that you and your Sales
Rep are working.!
A disciplined approach to checking preferred lead sources
each hour and day.!
Drive attendance to online and offline
events.!
Work the physical events to place a face to
the name and conduct competitive
analysis.!
Google, LinkedIn backgrounds, Twitter feeds,
YouTube videos and RSS feeds.!
Guaranteed live connections with contacts you
specify.!
Research competitive messaging, products,
customers, events and influencer afffiliation.!
Monitor the qualified opp’s that were handed off to
sales to view progression in the pipeline.!
DATABASE!
RESEARCH - TRADITIONAL!
Hoovers, Tech Crunch, InsideView, Stratascope,
analyst reports, CRUSH reports.!
A database that includes the right titles and
correct contact info for all suspects.!
FOLLOW-UP ACTIVITIES!
A structured approach to completed
scheduled follow-up activities.!
Marketing Process - Demand Management!
4. TARGET AUDIENCE!
WEBSITE STRATEGIES!
USER EXPERIENCE!
WEBSITE FEATURES!
ENABLING PROCESSES!
SCUCESS MEASURES!
CRITICAL SUCCESS FACTORS!
BUSINESS OBJECTIVES!
DELIVERABLES!
WEBSITE PLANNING
PROCESS!
These are the key objectives the website must
deliver upon in order to be successful!
These elements include clear definitions of who the website
is intended for, broken down by degrees of priority, and the
unique audience needs the website must address.!
Outlines boundaries of success by
defining how the website must accomplish
the business objectives.!
Outlines, at a high level, the overall
website design strategy, including
considerations for information
architecture and creative design.!
Outlines the short and long-term feature
and content requirements for the website!
Identifies the supporting business processes
required to effectively operate the website.!
Defines how success will be measured once the
redesigned website launches!
Defines how success will be measured once the
redesigned website launches.!
Documents the deliverables generated from the
process.!
Marketing Process - Website Proposal!
5. Marketing Process – Size of the Market!
Over 100K!
50-100K!
25-50K!
10-25K!
5-10K!
!
Total!
# sq. ft.
of DC!
192!
149!
241!
2,931!
2,236!
!
8,556!
Market est.
of the total
# of co’s!
30%!
30%!
30%!
27%!
19%!
% of total
market
opp
available!
17,194,959!
3,215,099!
2,534,404!
11,982,163!
2,174,513!
!
37,101,138!
Sq. ft of
total market
opp
available!
$61,807,200!
$16,768,400!
$16,085,207!
$103,383,922!
$21,592,313!
!
$ 219,637,041!
Revenue $’s
that total
market opp
represents!
58!
45!
73!
789!
419!
!
1,384!
# of co’s in
served
market !
1!
4!
10!
8!
6!
!
29!
Co’s that
already
purchased!
57!
41!
63!
781!
413!
!
1,355!
Revised
opportunity
(# of co’s)!
$1,680,000!
$515,000!
$302,000!
$147,000!
$55,000!
Avg deal
size (list)!
35%!
20%!
15%!
10%!
5%!
Avg
discount!
$1,092,000!
$412,000!
$256,700!
$132,300!
$52,250!
Avg deal
size
(disc)!
$2,184,000!
$2,472,000!
$2,567,000!
$1,323,000!
$209,000!
!
$8,755,000!
Revenue!
Total
Opportunity!
Estimate of Total Market Opportunity Available! Software Deal Size!
FY’ XX!
Estimates!
6. Resources
Specific
Topic
Q1
Unique Selling Prop Value Drivers Differentiators
Core
Msg
Core
Msg
Core
Msg
Persona Persona Persona Unique Unique Holistic
Product Manager
Product/Solution/Industry
Marketing
Public & Analyst Relations
Social Media / Community
Manager
Subject Matter Experts
(Internal)
Professional Services
Customers
Analysts
Influencers
Academia
Writers (paid)
Guest Bloggers
Speaking Opportunity!
Webcast!
Presentations (PPT, Video)!
Blog Post!
White Paper!
Web Pages!
Comments / Reviews!
Analyst Briefing!
Press Release, Advertising!
Demand Creation Programs!
Survey, Research Report!
Case Studies!
Marketing Process – Content Messaging!
7. Marketing Process -
Buyer Behavior
Model !
Initiate!
Evaluate!
IT leads the project!1!
Ops! Finance!
Mktg! Sales!
IT!
§ Budget depends on org size and
structure!
§ Unbudgeted requires “pass the hat”
for funding!
§ Budget for Initiate is usually
budgeted within IT!
§ Regardless, Finance has to release
budget!
§ For Initiate, IT will seek approval
from Ops, Sales and Marketing!
§ For Evaluate, IT needs to provide
its approval!
§ ROI often required!
§ IT typically desire a trial version or
sandbox environment!
• IT asked to
evaluate
solution
proposed by
Operations,
Sales, or
Marketing!
• IT initiates if
they own and
are revamping
partner portal,
or a broad IT
initiative to
reduce costs
or to advance
the IT
architecture!
Typical!
Scenarios!
2! IT pulled into the project!
Self educate
based on a formal,
existing process to
buy tech!
Typically, a formal
process exists to
compare, contrast and
evaluate desired
functionality!
Operations to
support a self
service model to
Sales and
Marketing!
Leverage search
to find specific
information (how it
works) - keywords!
Decrease IT
operational costs
(dollars and people)!
CRM integration!
Increases to
revenue,
productivity, partner
satisfaction &
decreased costs!
Network with technical
peers to get the real
story!
Speed and ease of
deployment and
support!
Desire technical
information & want
to use the product to
see for themselves!
Will perform a
comparative review
of solutions vs build
vs repurpose!
Convert labor
intensive manual
tasks with
automation!
Want proof that it
works and how it
works, from trusted
sources!
Hosting
Infrastructure!
Contact technical
resources at
current sales
automation
provider!
Provide a user
experience that
engages partners
and makes doing
their job easier,
faster, better!
Trigger! Search! Consider! Choose! Buy!
Operational costs,
TCO!
Reduce IT burden
by providing a high
level of self service!
Conduct a competitive
and comparative review!
8. New Lead !
Created!
Lead Status!
§ Disqualified!
§ Developing!
§ Working!
§ New!
§ Nurture!
30 Day 10 Touch Model!
Qualified Opportunity!
Initial meeting has taken place with clear next steps established!
Project appears to be within the capabilities of the offering!
A verbal that budget is available (or will be available) when technical
decision is made.!
Project timeline (award within six-months)!
Competitive landscape (if known)!
Key decision makers, sponsors and approvers identified!
Understanding of compelling event (if available) !
Marketing!
§ Website!
§ Programs!
§ SEO/PPC!
§ Lists!
§ Events!
§ Seminars!
§ Web Visitors!
§ Social Media!
SF Automation!
InsideView!
LinkedIn!
Google!
PeopleMaps!
SalesGenius!
Hoovers!
iProfile!
LinkedIn!
Blogs!
Tweets!
Lead
Assigned
to:!
§ BDR!
§ ISR!
§ Sales Rep!
Marketing
Automation!
DB Updates!
Scored
Suspect!
Dead!
Marketing Process – Lead Follow-up!
30 Day 10 Touch Calendar!Content! Hot! Nurture! Cold!
Topical! Yes!Yes!Possible!
Bridge! Yes!Yes!Yes!Possible!
Solution! Yes!Yes!Yes!Yes!Possible!
Product! Yes!Yes!Yes!Yes!Yes!
Validate! Yes!Yes!Yes!Yes!Yes!
T2!
T1! E1!
Wk 2!
Wk 3! E3!
Wk4! E4!T4!
Wk 5! T5!
Wk 6! E5!
Wk 1!
E2!
T3!
Response!
Response!
Response!
Response!
Response!
No response!
No response!
No response!
No response!
No response!
No
response!
No
response!
No
response!
No
response!
No
response!
Update Activity!
Email #1
Next Day!
Email #2
Next Day!
Email #3
Next Day!
Email #4
Next Day!
Email #5
Next Day!
Call #1
w/i 24
hours!
Call #2
w/i 3
days!
Call #3
w/i 5
days!
Call #4
w/I 7 !
days!
Call #5
w/I 9!
days!
Other
Contacts,
Same Co!
Week! Mon! Fri!Wed! Thu!Tue!
Stage 5! Stage 4! Stage 3! Stage 2! Stage 1!
Scoring!
Routing!
Nurture!
Lead Updated!
& Appended!
Lead Alert!
Sent!
9. Marketing Process - Lead Rating Model!
Secondary Qualification Questions!
Question !
All!
Scenario 1!
IT Budget,
Title, DM role!
Scenario 2!
Role in decision
making!
Approve, decide, recommend, influence ! Y! Y!
Meets any 2
out of the 4
criteria!
IT Budget,
Title, Vendor!
Scenario 3!
All!
Scenario 4!
IT budget, Title,
DM role, Vendor!
Scenario 5!Criteria!
SP, $, Empl,
B2X!
Scenario 6!
All!
Scenario 7!
# SP sites! How many SharePoint sites up at your company?! Y!
Group that
manages SP!
What group manages the SharePoint site?! Y!
What internal and/or external groups use the
SP site?!
Who uses!
SP site?!
Y!
Are your company total revenues !
>= $250 M!
Revenue! Y!
Does your company employ >= 1,000
employees globally !
# of
employees!
Y!
B2B or B2C!Business! Y!
Budget to !
purchase software!
What is the size of your budget to
purchase software?!
Y! Y! Y!
Title! Is your title a C level or VP level?! Y! Y! Y!
Technology /
vendors!
Are X, Y and Z strategic partners! Y! Y!
Meets any 3
out of the 6
criteria!
Meets any 2
out of the 4
criteria!
Meets any 3
out of the 6
criteria!
Meets any 1
out of the 4
criteria!
Meets any
<=2 out of
the 6 criteria!
LEAD GRADE – Scoring based on secondary questions! A! A! A! A! B! B! C!
Primary Qualification Questions!
Criteria!
Project budget,
Timeframe, Web 2.0,
Opportunity!
Scenario 1!
Budget, Timeframe,
Web 2.0!
Scenario 2!
Web 2.0
Components!
§ Are you currently using Bogging, RSS, feeds and/or
a Wiki!
Y! Y!
Budget, Timeframe,
Opportunity!
Scenario 3!
Opportunity! § Is your company actively using SharePoint! Y! Y!
Budget,
Timeframe!
Scenario 4!
Timeframe!
§ Do you have plans (<=180 days) to incorporate
Web 2.0 (B/W/R)!
Y! Y! § Y!
§
Y
Budget!
§ Do you have budget for a web 2.0 project
(<=180 days)!
Y! Y! Y! Y! Y!
Budget!
Scenario 5!
A! A! A! A! A!LEAD GRADE – Scoring based on primary questions!
Question!
10. Marketing Process - Terminology & Roles!
Database!
– Data entry, contact development!
– Build, update and clean database!
!
Demand Generation Vehicles!
– Inbound and outbound!
Automation!
– Lead scoring, ranking and nurturing!
!
Sales Development!
– Prospecting!
– Lead Qualification!
– Set Meetings!
!
Sales!
– Inside Sales!
– Outside Sales!
– Partners!
!
Marketing!
Sales!
Suspect!
Response!
Marketing Qualified Lead!
Sales Accepted Lead!
Sales Qualified Lead!
Qualified Sales Opp!
Forecast!
Closed Won / Lost!
11. § Lead routing!
§ Sales force automation system!
§ Marketing automation system!
§ Corporate fact sheet!
§ Nurture paths!
§ Account research!
§ Prospecting emails and scripts!
§ Sales portal!
§ Presentation!
§ Data sheet!
§ Brochure!
§ Quick reference guide!
§ Success Story!
§ White papers!
§ Analyst reports!
§ Sales playbook!
§ Competitive, market trends and industry
statistics!
§ Use cases!
§ RFP database!
§ Demo's!
§ ROI!
§ POC!
§ Strategy demonstration!
§ Project management demonstration!
§ Configurator!
§ Pricing & Quote!
§ References!
§ Executive assurance!
§ Onsite visits!
§ Implementation process!
Sales Stages!
Marketing Qualified!
Lead 5%!
Sales Qualified!
Lead 20%!
Upside Leaning!
40%!
Closure Most!
Likely 60%!
Sales Requirements!
Marketing Process – Sales Conversion!
§ Legal !
§ Executive management !
In Purchasing!
80%!
§ Onboarding!
Closed Won!
100%!
§ Target names and titles ID‘d!
§ Right industry, geo and size!
§ Potential for business pain suspected!
§ Have agreed to meet!
§ Willing to engage in a meaningful
conversation!
Sales Tools!
§ A live project identified !
§ Solving the business problem is high on
their priority list!
§ Business & technical requirements
Cometitive review in progress!
§ Building a business case!
§ Action plan agreed upon by the Client!
§ Competition identified, on shortlist!
§ Have met with the sponsor !
§ 50%+ chance of winning!
§ Have access to executive sponsor and
other key influencers!
§ Technical win confirmed by sponsor!
§ Commercial win confirmed by sponsor !
§ Have met w/Exec Sponsor!
§ Agreed on the next steps to complete the
PO and/or contact !
§ Time line is well known!
§ Decision in our favor !
§ Pricing and terms negotiated and
complete !
§ In procurement stage!
§ Timing known!
§ Purchase Order and/or contract received!
§ Accepted by finance and revenue-able!
12. Communicate
your
understanding of
the market,
competitive
forces and the
company at
hand
Discuss
traditional
approaches to
solving the
problem
Inroduce your
innovative
approach to the
problem (a new
lens and the
financial impact)
Plant landmines
by embedding
your
differentiators in
the mind of the
prospect as key
evaluation
criteria
How does your
company apply
technology to
solve this
business
problem
Talk about the
customers
success stories
or anectodiets
Demonstrate
Industry &
Company
Knowledge
Review Current
Approaches
Introduce The
Twist
Articulate
What‘s Really
Important
Introduce Your
Approach
Provide
Vicarious
Validation
The Story You Are Trying to Tell
Marketing Process - Compelling Sales Presentation!
13. Marketing Process - Positioning!
Market Analysis!
External analysis
of market forces
and influencers!
Competitor
Analysis
Analysis of
communications
and products of
key competitors!
Customer
Analysis
Analysis of
customers,
perceptions and
actions!
Company
Analysis!
nternal analysis of
communications,
content, people
and product!
Draft & Testing!
Draft competitive
positioning and
market messages
are tested!
Refinement!
Competitive
positioning and
market messages
are adjusted!
Phase 1! Phase 2! Phase 3! Phase 4! Phase 5! Phase 6!
An iterative, agile, parallel, living process!
Launch
Competitive
positioning and
market messages
are externally
communicated!
Phase 7!
14. Marketing Process - Positioning Components!
Component! Description! Example!
For! • For... defines who the customer is in
terms they can identify with!
§ Exchange of data is necessary; possibly own
data needs to be exposed!
§ Competitor has extended information!
Who! § Who ... describes the customers’ problem,
the compelling reason to buy your org’s
solution!
Provides! § Provides ... describes what you bring to
market to solve the customers’ problems!
§ Application of results to the own company is
difficult!
§ Research and exchange of data (data transfer) is
complex and time-consuming!
Unlike! § Unlike ... contrasts what competitors do
and credibly positions them relative to
your organization!
Only your organization! Only your organization ... highlights the key
differentiators of your company’s solution
relative to other market players!
§ Application of results to the own company is
difficult!
§ Research and exchange of data (data transfer) is
complex and time-consuming!
15. Required Market Capabilities Us
Co
X
Co
Y
Co
Z
Importanc
e to
Market
Level of
Difficulty
Reporting 7 5
Dashboards 9 5
Ad hoc Report / Query 6 5
Mobile 9 8
Interactive Visualization 8 9
Embedded Advanced Analytics 8 9
Online Analytical Processing 6 6
Metadata Management 5 7
Data Mash-up & Modeling 8 7
Development Tools 5 6
Collaboration! 7 8
Support for Big Data Sources 9 9
Marketing Process - Differentiation Worksheet!
16. Marketing Process - Differentiation Summary!
XX!
XX!
XX!
XX!
XX!
XX!
XX!
XX!
XX!
XX!
XX!
§ Point 1!
§ Point 2!
§ Point 3!
§ Point 1!
§ Point 2!
§ Point 3!
XX!
XX!
XX!
XX!
XX!
§ Point 1!
§ Point 2!
§ Point 3!
§ Point 1!
§ Point 2!
§ Point 3!
XX!
§ Point 1!
§ Point 2!
§ Point 3!
XX!
XX!XX!
Your
Organization’s
Offering Score!
Competitor 1 !
Score!
Delta!
Importance Rank !
to Customer (1-10)!
Key Points to !
Communicate!
Scorecard!
Criteria 5!
Criteria 4!
Criteria 3!
Criteria 2!
Criteria 1!
17. ! ! ! !
Technical Criteria (Non-selling)! Business Criteria (Selling)!
Exploring!
§ Prequalifying!
§ Research!
§ Profiling!
§ Learning the
organization!
Sponsoring!
§ Right person!
§ Right agenda!
§ Right time!
§ Dimension!
§ Value (process)!
Leveraging!
§ Vendor of choice!
§ Hard results!
§ Soft results!
§ Impact (repp)!
Marketing Process - Sales Process!
Functions!
(manual)!
Uncovering the
unknown!
Recommender!
Features!
(components)!
Intro knowledge
relevant to the
subject at hand!
Influencer!
Advantages!
(the edge)!
Map our ideas to their
personal and
professional interests!
Decision Maker!
Benefits!
(results)!
Value of
partnership!
Approver!
Prospects
Focus!
Sales
Activity!
Sales!
Mode!
Initiating!
§ Data gathering!
§ Documenting!
§ Requirements!
§ Learn Bridges!
18. Marketing Process - Business Canvas!
Partners!
§ Twitter community!
§ FaceBook
community!
§ LinkedIn
community!
!
• After initial success
formal partnership
with Accenture!
Value Proposition!
Simple Application to
Manage, Track Goals
and Objectives in
Real-Time !
Customer Segments!
§ Business
Executives in
Large to Medium
Enterprises!
§ Consumer –
Competitive
Sports, Mommy
Bloggers!
!
§ School – Learning
Objectives!
Cost!
§ Development – Enhancements & New Platforms!
§ Marketing !
§ Delivery operations cost!
Revenue Streams!
§ SaaS model!
§ Try and buy model, pricing $20/month/seat for business!
§ Fremium model for cosumers, advanced version at $25/
year!
Description 2!
Customer
Relationship!
§ This is a
placeholder text. !
§ This is a place-
holder text.!
§ Placeholder text.!
§ Your text.!
Channels!
§ Social!
§ Web | SEO!
§ Email Mrktg!
§ Blog | Authority!
Activities!
§ UI/UX!
§ Development!
§ Marketing!
Resources!
§ Reliable rolodex
and network!
19. Marketing Process - Partner Process!
§ Identify areas for
partnering!
§ Define partner
capabilities!
§ Identify potential
partner profiles
by using partner
selection criteria!
§ Create interest
among the
potetnial
partners!
§ Apply partner
selection criteria
for value of
partner!
§ Develop a win/
win value
propostion!
§ Develop a
mutual
agreement on
technology,
sales,
marketing,
implementation
and support!
Define! identify! Market! Screen! Sell! Plan & Agree!
A living process driven by a strategic agreement that is regulated by formalized daily
operations!