The Marketing Plan- Tyler Severance.pptx
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The document outlines the 5 key steps to creating a successful marketing plan: 1) Define business objectives and mission, 2) Conduct a SWOT and situational analysis, 3) Identify and evaluate opportunities using segmentation, targeting, and positioning (STP) analysis, 4) Implement the marketing mix and allocate resources, 5) Evaluate performance using marketing metrics. Each step is described in 1-2 sentences, with definitions of SWOT analysis, STP analysis, and marketing metrics provided.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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- 1. THE MARKETING PLAN BY: TYLER SEVERANCE
- 2. WHAT IS THE MARKETING PLAN? • A marketing plan is a document that includes an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statements.
- 3. STEP 1: DEFINE BUSINESS AND MISSION OBJECTIVES Construct the Mission Statement (A broad description of a firm’s objectives and the scope of activities it plans to undertake). Attempt to answer the three main questions: 1. What type of business are we? 2. What are our objectives? 3. What do we need to do to accomplish these objectives?
- 4. STEP 2: CONDUCT A SITUATIONAL ANALYSIS • Begin by conducting a SWOT analysis that assesses both the internal environment about its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats.
- 5. STEP 2: CONTINUED • What is a SWOT Analysis: 1. Find the companies Strengths which consist of positive internal attributes of the firm. 2. Find the companies Weakness which consist of negative internal attributes of the firm 3. Identify the companies Opportunities which consist of positive aspects of the external environment. 4. Identify the companies Threats which consist of negative aspects of the external environment.
- 6. STEP 3: IDENTIFY AND EVALUATE OPPORTUNITIES • The next step is to identify and evaluate opportunities for increasing sales and profits using segmentation, targeting, and positioning. • With STP the firm first divides the marketplace into subgroups or segments, determines which of those segments it should pursue or target, and finally decides how it would position its products and services to best meet the needs of those chosen targets.
- 7. STEP 3: CONTINUED • What are the steps of a STP analysis: 1. Segmentation- The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services geared especially for them. 2. Target Marketing- The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market. 3. Positioning- The process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.
- 8. STEP 4: IMPLEMENT MARKETING AND ALLOCATE RESOURCES • In the fourth step of the planning process, marketers implement the actual marketing mix—product, price, place, and promotion—for each product and service based on what they believe their target markets will value. • At the same time, marketers make important decisions about how they will allocate their scarce resources to their various products and services.
- 9. STEP 5: EVALUATE PERFORMANCE USING MARKETING METRICS • The final step in the planning process includes evaluating the results of the strategy and implementation program using marketing metrics. • A metric is a measuring system that quantifies a trend, dynamic, or characteristic. Metrics are used to explain why things happened and project the future. • They make it possible to compare results across regions, strategic business units (SBUs), product lines, and time periods. • The firm can determine why it achieved or did not achieve its performance goals with the help of these metrics.
- 10. WORK CITED • “The Marketing Plan .” Smart Book 2.0, learning.mheducation.com/static/awd/index.html?_t=1697982911705#/. Accessed 22 Oct. 2023.