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Product Development
Prioritization
Positioning Statement
Pricing Strategy
Product Launch
Checklist
Partnership
Development
Risk Mitigation Plan
Product Features
Prioritization
Build, Buy or Partner
Product Lifecycle
Risk Analysis
Product Business
Case
Product Launch Plan
Product Features
Competitive Analysis
Product Messaging
Mapping
Unique Selling
Proposition
Product Applications
& Use Case Definition
PR & Analyst Plan
Project Management
Framework
Product Launch
Team Charter
Product Roadmap
Partnership
Marketing Strategy
Customer Journey
Mapping & VoC
Competitive Analysis
Product Development
Charter
Market Research Plan
Market Requirements
Buyer Personas
& Use Cases
Market Segmentation
and Analysis
Profitability Analysis
Win/Loss Analysis
Customer
Engagement Plan
GO-TO-MARKET
Framework
PLAN4 IMPLEMENT5EVALUATE2 RESEARCH3
Leverage the framework below to quickly empower
your organization’s go-to-market strategy.
MEASURE61 UNDERSTAND
Click the buttons below to access all related
training, tools, templates, and other resources.
Product Development
Budget
Break Even Analysis
Buying / Sales
Process Mapping
Product GAP Analysis
Financial Projections
Risk Assessment
Social Media Plan
Lead Generation PlanProject Status Report
Content Marketing PlanProduct Feature
Release Schedule
Sales Enablement Plan

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Go-to-market Framework

  • 1. Product Development Prioritization Positioning Statement Pricing Strategy Product Launch Checklist Partnership Development Risk Mitigation Plan Product Features Prioritization Build, Buy or Partner Product Lifecycle Risk Analysis Product Business Case Product Launch Plan Product Features Competitive Analysis Product Messaging Mapping Unique Selling Proposition Product Applications & Use Case Definition PR & Analyst Plan Project Management Framework Product Launch Team Charter Product Roadmap Partnership Marketing Strategy Customer Journey Mapping & VoC Competitive Analysis Product Development Charter Market Research Plan Market Requirements Buyer Personas & Use Cases Market Segmentation and Analysis Profitability Analysis Win/Loss Analysis Customer Engagement Plan GO-TO-MARKET Framework PLAN4 IMPLEMENT5EVALUATE2 RESEARCH3 Leverage the framework below to quickly empower your organization’s go-to-market strategy. MEASURE61 UNDERSTAND Click the buttons below to access all related training, tools, templates, and other resources. Product Development Budget Break Even Analysis Buying / Sales Process Mapping Product GAP Analysis Financial Projections Risk Assessment Social Media Plan Lead Generation PlanProject Status Report Content Marketing PlanProduct Feature Release Schedule Sales Enablement Plan