This marketing plan summarizes the key details of a new soap opera called "Heartbreak United". It will follow the lives of a relocated football team dealing with scandals like gambling, adultery, and drugs. The target audience is younger females aged 16-34 from socioeconomic classes B, C1, and C2. The plan is to advertise through posters in London transit stations and magazine covers to attract this audience. The trailer will be fast-paced like a post-match interview and feature scandals without revealing the full plot in order to generate interest.

1. Marketing Plan

2. What is Heartbreak
United About?
• Our soap is based around the lives of
players and people within a championship
football team who have recently relocated
to get away from bad press.
• Locals aren't completely ecstatic about
arrival of team and make this known.
• Club goes through big transitions seeing
new players and new staff brought in
(Such as Star Striker Johnny and Manager
Tony).
• Key topics of soap are: Gambling,
adultery, drugs, cheating and criminal
activity.

3. Target Audience (Channel 5)
• Aimed slightly more aimed at
female audience.
• Younger Audience (16-34)
• B, C1, C2 audience.

4. Targeting our audiences
• We will be targeting our audience to let them know
about our new soap in two ways:
• Poster: unlike most channel 5 shows we will use
poster to advertise our show. As it hasn’t been done
on this channel before it could have a surprise factor
also suggesting a large budget being used on the
soap. The use of a powerful poster could draw people
in to watch our soap. Ideally putting it in London
tube stations and on bus shelters we will hopefully
reach our male target audience.
• Magazine cover: By advertising it on the front of a
listings guide we will reach a large number of people
who are looking for something to watch. Having a
powerful image on the front of the magazine should
entice readers of listings guide to watch our soap.

5. The trailer
• Our trailer will be fast paced with the structure of a post
match interview, we will use irony and feature key
scandals present in our soap to create an exciting trailer
without giving too much of the plot away.
• Making key characters instantly recognisable is key for
this as we have created these characters specifically to
attract our audience.