The document presents a proposal for a rural engineering project to manufacture detergent powder and cake. It outlines the objectives of the project, including providing livelihoods and meeting local demand. Potential project ideas are listed and detergent manufacturing is selected due to its consistent demand. A market survey finds brand preferences and purchasing behaviors. The proposal presents cost estimates, competitors, government support available, and plans for quality testing to ensure the viability of the proposed detergent manufacturing project.

1. REP PROJECT PRESENTATION
TO MANUFACTURE DETERGENT
POWDER AND CAKE
Presented By:-
Praveen and
Team

2. Objective
The basic idea of the Rural Engineering Project is to come up with a project idea
with the aim to set up a small scale industry that fulfills the following objectives:
• The customer of the manufactured product should be the common man.
• The product should be an item that is used in everyday life.
• The product should be not too expensive.
• The manufacturing process should provide livelihood to as many people as
possible
• including skilled and unskilled labor.
• The initial setup to manufacture it should not be too high.
• Should be able to compete with in the market with the currently existing
counterparts.
• Should have a market.
• It should desirably be in sync with nature and not pollute the environment.
• It should be safe and not pose any danger to the consumer.

3. • Raw material required should be preferably available locally or nearby .
• It should not require too complex technical knowledge.
• End product should be simple to use by the consumer.
• Maintenance should desirably be available once handed over to the
consumer.
• Maintenance should not be too costly or infeasible.
• It is desirable that it is better and more efficient than the currently existing
counterparts.
• Access to local industry where a similar product is already being
manufactured is required to study the process.
• It is desirable that the local people can be trained with ease with the
methodology required in the manufacturing process.
• The product should be of good quality.
• Profit margin should be sufficient to sustain its continued production.
• It is desirable to have a scope for extension/ improvement/ to meet future
demands/needs.

4. Brainstorming
Following project ideas were explored during brainstorming:-
1. Robust footwear
2. Chalk
3. Biogas
4. Solar water heater
5. Artificial jewelry
6. Detergent/soaps
7. Multi-utility furniture
8. Wax candle
9. Oil
10. Paper

5. Selection of Idea
• After doing survey through questionnaires and on
internet, we narrowed on detergent powder and cake
manufacturing due to the following reasons:
1. Detergent powder and cake has an ever increasing
demand.
2. It is unaffected by recession or market ups and downs.
3. Returns are quite high on large scale.
4. Not much training and skill required for workers.
5. It can be done on a large scale.
6. It can give employment to large number of people.
7. Rural people can be easily employed in this industry.
8. The product is required by every class and section of
society.

6. Survey regarding detergents
OBJECTIVES:-
• To know different taste and preferences of different
consumer of washing powder
• To determine the consumer behavior towards washing
powder.
• To know about the market of washing powder in India.
• To observe the most preferred washing powder of
different company.
• To analyze the weakest brand among all brands in
India.

7. METHODOLOGY
To analyze the market of washing powder, we
have used primary as well as secondary data as it
is the part and parcel of any research.
• PRIMARY DATA like preparing Questionnaire
(Hard Copy and Soft Copy i.e. E-Questionnaire)
• SECONDARY DATA for collecting the data
regarding the industry of washing powder in
India.

8. Detail findings
0%
5%
35%
60%
Frequency of buying
Daily Alternate days Weekly Monthly
Interpretation:
By this we can interpret that most of the consumer buy monthly their washing
powder and nobody is buying it daily.

9. 5%
20%
10%
5%
60%
Brand
Surf Excel Ariel Tide Henko ghari detergent & others
Interpretation:
We can analyze that most of the consumer buy ariel, ghari and others as
their detergent and less no of people buy surf excel and other expensive
brand.

10. 55%
21%
9%
8%
7%
Quantity
1 Kg 500gm 5Kg 250 gm sachet
Interpretation:
In we are able to analyze that most of the people buy 1 kg packing
than the 500gm, 5kg, 250gm, sachet packing.

11. Interpretation:
Thus, we can observe that Retail Store is in highest position.
1 2 3 4 5
7.00%
70.00%
13.00%
10%
Hyper Market
Retail Store in
S.M.
Kirana Store
Home Delivery

12. 3%
96%
1%
Usage of washing machine powder
Surf Excel Ariel No
Interpretation:
We can interpret that 96% of the consumer prefer to buy ariel
and tide for their washing machine. Only 4% prefer to buy the
surf excel and 1% use to wash their clothes in any detergent.

13. 60%
40%
Satisfaction level
Yes No
Interpretation:
60% of the consumer is satisfied with their washing powder and 40% are not
satisfied.

14. Series3, 10
0
10
20
30
40
50
60
70
80
yes, but not with
quality
yes,but not with price yes, both Not at all with price
and quality
NUMBEROFCUSTOMERS
Interpretation:
70 of the consumer are satisfied with product quality and with its price. 20 are satisfied
with the price only and 10 people are satisfied with its quality and 10 people are not
with both.

15. 31%
13%31%
25%
Liking of their brand
Attractive packaging My faviourate star endrose it
Promotonal discount Others
Interpretation:
We can interpret that 31% each are like their brand due to attractive
packing and promotional discount. 25% like it for other reason and
13% like because their favorite celebrity endorsed it.

16. Target consumers
• Initially, we are targeting rural people as our
customers in order to capitalize the
opportunity of selling cheap and quality
product to them.
• Along with them, lower middle class and
middle class people are also on our radar.

17. Site selection
Attributes for site selection
• Labour
• Land Rate
• Water Availability
• Electricity Availability
• Raw Material
• Transportation
• Socially Acceptable

18. SELECTION OF SITE MATRIX
RESULTS: The matrix highlights the following sites:
1. Dayalbagh.
2. Nunhai/ Sikandra

19. Material and equipment required
RAW MATERIALS
1. Acid slurry
2. Soda ash
3. Trisodium Phosphate
4. Sodium tri polyphosphate
5. Carboxy methyl cellulose
6. Glauber’s salt
7. Color
8. Perfume and Brightener
9. Packing
EQUIPMENTS
1. Stainless steel/MS Ribbon Blender 50
Kg capacity (2 HP)
2. SS Trays/Plastic Trays/ Enameled
Trays
3. Weighing Balance ( 15 Kgs capacity)
4. Misc. equipment like Plastic Buckets,
Storage drums etc., and plastic heat
bending machine.
5. Office equipment like Chair, table
etc.
6. conveyors

20. Cost estimates
FIXED CAPITAL
Land and Building: Rented per month Rs. 25,000
MACHINERY AND EQUIPMENTS (ALL ITEMS ARE INDIGENOUS)
1. Stainless steel/MS Ribbon Blender 50 Kg capacity (2 HP) 1 Rs.6,00,000
2. SS Trays/Plastic Trays/ Enameled Trays 5 Rs.50,000
3. Weighing Balance ( 15 Kgs. capacity) 1 Rs.1,50,000
4. Misc. equipment like Plastic Buckets, Storage drums etc., and
plastic heat bending machine.
Rs.2,50,000
5. Office equipment like Chair, table etc. Rs.1,50,000
TOTAL Rs. 12,00,000

21. Total Fixed Capital ………..Rs. 12,60,000
Equipments rupees
Electrification and installation charges at 10% of cost
of machinery and equipment
Rs. 60,000
Total cost of machinery and equipment Rs. 12,60,000

22. PERSONNEL SALARIES (IN Rs.)
Chemist-cum-Manager 1 50,000
Unskilled Workers 2 30,000
Salesman 1 15,000
Watchman 1 12,000
Perquisites at 15% of
salaries
16,000
TOTAL 1,23,000
WORKING CAPITAL PER MONTH: -

23. s
Raw material kgs Cost/ kg cost
1 Acid slurry 225 800 1,80,000
2 Soda Ash 573 180 1,03,150
3 Trisodium Phosphate 125 250 31,250
4 Sodium tri polyphosphate 100 460 46,000
5 Carboxy methyl cellulose 6.25 450 2,820
6 Glauber’s salt 245 120 29,400
7 Color 12.5 350 4,380
8 Perfume and Brightner 12.5 150 1,880
9 Packing 1300 10 / Cover 13,000
Total 4,11,880
Say 4,20,000

24. COST OF PRODUCTION PER YEAR
Total recurring cost/year Rs.67, 60, 500
Depreciation on machinery @ 10% on 105000/- Rs.10,500
Int. on total capital investment @ 12% on 30,15,000 Rs.3,61,800
Total Rs.71,32,800
Say Rs.71,33,000
TOTAL SALES (Per Annum)
By sale of 22,000 kgs of Detergent powder = 79,20,000
@ Rs. 36/- per kg
PROFITABILITY (Per Annum)
Profit = 7920000 – 7133000 =Rs. 7,87,000

25. Major competitors in market
• Ghari detergent (17.3%)
• Wheel (16.9%)
• Tide (13.5%)
• Nirma (<6%)
Local suppliers
• Vaishno detergent
• Lakshmi soaps

26. Government aid
• For SSI (investment < 3 crores), Extending the loan limit
under Credit Guarantee Scheme from Rs. 50 lakh to Rs.
1 crore with a guarantee cover of 50%.
• IDBI finance the projects whose cost exceeds Rs. 30
million, indirectly it also involved in the projects costing
less than Rs. 30 million.
• Increasing the guarantee cover under Credit
Guarantee Scheme from 80 per cent to 85 per cent of
credit facility up to Rs. 5 lakh.
• Reduction in interest rates for borrowing by micro
enterprises by 1 % and in respect of SMEs by 0.5%.

27. Testing of quality
• The Micro, Small & Medium Enterprises (MSME) - Testing Centre,
Kolkata functioning under the Ministry of MSME, Govt. of India has been
providing Test and calibration Services to MSMEs as well as Inspection
agencies of eastern and north-eastern part of the country since 1974
through its different laboratories namely, Chemical, Electrical, Mechanical
and Metallurgy including Non-Destructive Testing.
Chemical Division
Areas Under Scope of NABL Accreditation
Metal and alloys e.g. steel copper, Aluminium, Tin, Zinc,
Magnesium, Lead, Synthetic Detergents, Metallic Coatings Cement
Water, Acid, Soda Ash & Paints.
*NABL: National Accreditation Board for Testing and Calibration Laboratories