This document presents information about a proposed beauty soap product called "ARWA". It discusses the product details such as the brand name, packaging, ingredients, and benefits. The target market is identified as people aged 16-24 who are students and 28-35 who are working professionals from upper and middle class families. The soap contains aloe vera and has a jasmine scent. Market segmentation and positioning focus on the skin-friendly and medicinal properties with no side effects. Competitors in the beauty soap market are also acknowledged.

1. PRESENTATION ON
“ARWA”
BEAUTY SOAP
Prepared
By
Md. Asaduzzaman Anuj
University of Dhaka

4. Product Details
• The Product brand name is ‘ARWA’ Beauty Soap.
• The pack size of the Beauty Soap will be 100g and it will be
marketed in a transparent rectangle shaped plastic pack.
• ‘ARWA’ Beauty Soap is 100% halal.
• ‘ARWA’ Beauty Soap has a positive impact on fairness.
• It’s surely effective on some common bacterial skin infection.
• ‘ARWA’ contains soothing Aloe-Vera and is water based so it will
never be greasy or oily on skin.
• ‘ARWA’ Beauty Soap has sweet and soft Jasmine fragrance.

5. „ARWA‟ Beauty Soap Ingredients
• Aqua mineral oil
• ISO propylemyristate
• Glycerol mono steroate
• Stearic acid
• Vitamin E
• Glycerin BP
• Propyl PA Iodine
• Titanium Dioxide
• Jasmine fragrance
• Vitamin D
• Milk
• Aloe Vera and Aqua.

6. Customer Benefits
• Demographic Benefits: product will expose user passion.
• Economic Benefits: Price is reasonable for both upper and middle
class consumers
• Technological Benefits: Skin friendly meditative product
• Natural Benefits: The ingredients we are using are totally non-toxic.
• Competitors- Micro Environmental Benefits: More value added
product than the competitors
• Marketing Intermediaries- Micro Environment Benefits: It will be
very easy to place the product at consumers’ convenient places

7. Company Benefits
• Demographic Benefits: The target market we have selected, is very
much brand and beauty conscious.
• Economic Benefits: Price is reasonable for both upper and middle
class consumers. So huge probability of product acceptance.
• Company- Micro Environment al Benefits: Influence in holding a
position in the cosmetics market.
• Political Environmental Benefits: There are no major restrictions on
importing and distributing such a Beauty Soap
• Marketing Intermediaries- Micro Environment Benefits: It will be
very easy to place
• Geographic Environment: Enough geographical logic and potential
to sustain a profitable growth

8. Segmentation Of Market
For ‘ARWA’ Beauty Soap we have segmented our
market by following factors:
• Demographically
• Psycho graphically

9. Target Market Profile
Our target market for the beauty soap is the people aging 16 to 24
years and working people aging 28 to 35 years of the upper and
upper middle class section of our society. There are some factors
which we have consider to select our target market.
• Cultural factors
• Social factors
• Personal factors
• Psychological factors

10. Positioning
As per the 4P’s, the benefits that the consumers will look for from
our ‘ARWA’ Beauty Soap is:
• Product
• Price
• Placement
• Promotion
The two benefits of our product on which we want to position our
product are:
• Skin friendly that is no side effect on skin for fairness.
• Meditated (as acne remover)

11. Positioning Statement
To those skin conscious college and university going people, who
have to roam outside almost the whole day for their study or
service purpose, ‘ARWA’ Beauty Soap is the soap that gives the best
outcome than any other existing brands as it has the
medicinal, skin-friendly ingredients with no side effects on skin. By
using this soap you can explore the outside world very
comfortably, by producing brighter skin and improved fragrance.

12. Competitors Products

13. Competitive Analysis