The document discusses plans for a documentary focusing on body image and the modeling industry. It will narrow its topic to extremes in body image and plastic surgery. The primary audience is defined as white, female, class B-C1 aged 25 living in London. The secondary audience is defined as mixed race, female, class C2-E aged 18 also living in London. The documentary will be advertised through posters in the London Underground and shown in independent cinemas in London to target the primary audience. As an independent company, budget limits advertising to regional radio stations like Kiss FM for awareness of the film.

1. Extra points

2. Our vision
• We are very aware that the issues in the
topic of body image and self esteem can
be very broad so to ensure that we
remain focused we have decided to
narrow the topic down and concentrate
on the extremes of body image,
focussing primarily on the modelling
industry and the world of plastic
surgery.

3. Audience justifications
- Primary audience
We have decided to target the class B-C1 because they will have a large income and
therefore be able to afford things such as plastic surgery. This will increases the relatability.
We decided to target a white audience as it is the westernised image which is mostly
promoted by the media. Our primary audience is around 25 years old, we agreed on this
after deliberating a younger audience as we believed that this age group is more likely to be
able to afford expensive plastic surgery when compared to a younger audience of around 18
years old. We are targeting females as this gender is stereotypically more aware of their
looks. The sexuality Is not applicable as the media doesn’t focus on this.
- Secondary audience
We decided to target the class C2-E as the majority of this class are young students, just
finishing education and are therefore more likely to be exposed to the pressure from society.
We decided to target a mixed race as through our documentary we are promoting the idea
that the ‘westernised image’ isn’t perfect and therefore we thought it would be suitable to
target more than just the white race. We chose a secondary audience of 18 years old as
younger people are stereotypically exposed and affected more by the pressures of society.
Our secondary audience are also females and the sexuality is not applicable for the same
reasons as stated above.

4. Institutional Factors:
• As stated we are imagining our radio advert to feature in and
around London. As for our poster and main task we would like to
see them both feature in London too. This is because London is
such a popular city and therefore has a large foot fall. Many
people commute to and from London for work and therefore as
result many people would see our production and hence
increase the popularity of it. As well as this, the UK modelling
industry is based in London and a lot of celebrities appear in the
media in London. Many people look up to celebs and often want
to look like them. If our production appeared in London
hopefully it would attract a large audience because of this.
• More specifically we would like our documentary to be found in
London indie cinemas as they generally attract a more
sophisticated audience and therefore will suit our primary
audience of B-C1. We would like to see our poster in the London
Underground as again this area has a large foot fall however it
will also incorporate the AIDA scale as through the posters the
audience will become ‘aware’ of the film, they will then become
‘interested’ in the film as they will see lots of advertising for it.
Subsequently it will create a ‘desire’ to see it which will then
result in the audience taking ‘action’ and viewing our
production.

5. Limitations for us as an
independent company…
• As an independent company the main limitation is budget. We would
have to choose a fairly local and small station as this will be the easiest
way to actually get on the radio. For example if we chose Kiss FM for our
regional station we would be more likely to get our advert on it due to
the lack of budget constraints compared to if we went for the BBC.
• Another issue we may have with our advert is getting a good time slot.
The majority of the population listen to the radio in the morning as they
commute to work and so this slot would be of very high demand and
expensive. Nationwide radio stations are listened to by thousands
however this would be next to impossible for us as an independent to
get on because stations such as the BBC don’t have adverts. We would
need to aim for a more commercial nationwide station to be able to
have an advert although because of the time slots, it’ll most like be at a
time where not a lot of people will listen and therefore we won’t be
reaching a wide audience.
• Because of the points stated above, we have found that the best stations
for us to advertise on are regional stations such as Kiss FM.

6. Cinematic style
• We understand that the cinematic style is
important. In order to achieve this style we
believe that it is vital we:
- Use extra lighting in the majority of shots
and in all of the interviews as it will help to
create a theatrical tone within the
cinematography.
- Try to create a narrative throughout the
documentary.
- Use wide shots
- Include cutaways/montages
• We have filmed a test shot or two to help
us understand how best to achieve the
cinematic style. The pictures on the left are
evidence of this and the video below shows
one of our practice shots.